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One Instagram Post Got 59K Views - Here's Why It Worked
I posted on Instagram every day for a week. One post got 59,000 views. Another got 2,600 views. Same account. Same audience. 22x difference in reach.
So I pulled the data to figure out what the heck happened.
What I found changes everything I thought I knew about Instagram.
Spoiler: It's not about comments. It's not about likes. It's about one metric everyone ignores.
In this episode, I break down:
• Why Day 1 went viral (310 saves, 59K views)
• Why the comment test completely failed (189 comments, 2,800 views)
• The undeniable pattern across all 7 posts
• What makes content "save-worthy" (and why it matters)
• What I'm testing in Week 2
This is Day 10 of my 90-day Instagram experiment. I'm posting every day, tracking everything, and sharing what actually works for real business owners running real businesses.
No fluff. No guru BS. Just data.
Week 1 Results:
• Day 1: 59,109 views | 310 saves | 416 comments
• Day 2: 6,403 views | 8 saves | 16 comments
• Day 3: 4,344 views | 4 saves | 9 comments
• Day 4: 4,079 views | 13 saves | 29 comments
• Day 5: 3,703 views | 5 saves | 43 comments
• Day 6: 2,798 views | 5 saves | 189 comments (comment test)
• Day 7: 2,652 views | 12 saves | 53 comments
The Pattern: Saves drive reach. Every single time.
Key Takeaway: Instagram doesn't care if people comment. It cares if people SAVE.
What Makes Content Save-Worthy:
• Deep relatability ("This is SO me")
• Reference value ("I'll need this later")
• Shareable truth ("My friends need to see this")
• Emotional resonance ("This put words to what I'm feeling")
• Actionable insight ("I can use this")
Follow the 90-day experiment on Instagram: @lindsay_maloney
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By Lindsay Maloney
4.7
4444 ratings
I posted on Instagram every day for a week. One post got 59,000 views. Another got 2,600 views. Same account. Same audience. 22x difference in reach.
So I pulled the data to figure out what the heck happened.
What I found changes everything I thought I knew about Instagram.
Spoiler: It's not about comments. It's not about likes. It's about one metric everyone ignores.
In this episode, I break down:
• Why Day 1 went viral (310 saves, 59K views)
• Why the comment test completely failed (189 comments, 2,800 views)
• The undeniable pattern across all 7 posts
• What makes content "save-worthy" (and why it matters)
• What I'm testing in Week 2
This is Day 10 of my 90-day Instagram experiment. I'm posting every day, tracking everything, and sharing what actually works for real business owners running real businesses.
No fluff. No guru BS. Just data.
Week 1 Results:
• Day 1: 59,109 views | 310 saves | 416 comments
• Day 2: 6,403 views | 8 saves | 16 comments
• Day 3: 4,344 views | 4 saves | 9 comments
• Day 4: 4,079 views | 13 saves | 29 comments
• Day 5: 3,703 views | 5 saves | 43 comments
• Day 6: 2,798 views | 5 saves | 189 comments (comment test)
• Day 7: 2,652 views | 12 saves | 53 comments
The Pattern: Saves drive reach. Every single time.
Key Takeaway: Instagram doesn't care if people comment. It cares if people SAVE.
What Makes Content Save-Worthy:
• Deep relatability ("This is SO me")
• Reference value ("I'll need this later")
• Shareable truth ("My friends need to see this")
• Emotional resonance ("This put words to what I'm feeling")
• Actionable insight ("I can use this")
Follow the 90-day experiment on Instagram: @lindsay_maloney