Is ANYTHING real on the Internet? How did a small-time musician's observations about music promotion blow up the entire world of social media marketing? We trace a story that begins with the band Geese, travels to a little-known SXSW talk, and ends with us rethinking the entire landscape of social media marketing. 

This story contains a ton of helpful tips for how to get your music to more people. It ALSO contains food for thought that might make you wonder if ANYTHING is real online?

Links

• The Fanfare Around the Band Geese Actually Was a Psyop by John Semley for Wired 
• Fake Fans by Eliza McLamb, on her Substack "Words from Eliza" 
• The Secret to How a Song Goes Viral on TikTok, With Digital Marketing Agency Chaotic Good by Billboard On The Record 

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Recorded ourselves at Secret Spot DTLA

Cameron Ljungkull 

Augustus Watkins 

Cocaine Opera - Music PR | Artist & Label Services