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The Wholesome Music Podcast
The Wholesome Music Podcast episodes
- Coachella's history: from plucky boycott to influencer heaven
No one thought you could have a festival in the desert! Did you know that Coachella, arguably America's most famous music festival, was not originally conceived as a glamorous cash-grab? We track its origins, including how the 90's yarlers Pearl Jam were instrumental in the festival's origins.
Links
Coachella Was Born from a Boycott by IG: pop__economySend us Fan Mail
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Recorded ourselves at Secret Spot DTLA
Cameron Ljungkull
Augustus Watkins
Cocaine Opera - Music PR | Artist & Label Services
14 min - Report: How Instagram can help your music career
Your super fans are on Instagram! A new report from music Luminate details how Instagram users are different from all other social media groups. Why do they buy more, spend more time with artists off-site, and engage with more music content? And how can you use that to connect your music to more people than ever before?
Links
- Instagram Impact Study by Luminate
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Recorded ourselves at Secret Spot DTLA
Cameron Ljungkull
Augustus Watkins
Cocaine Opera - Music PR | Artist & Label Services
21 min - AI Music News — May 2026
What working musicians need to know about AI music. We share the unexpected acquisitions, under-the-radar features, latest lawsuits and even unexpected academic research behind the headlines. Subscribe for more AI music news without the hype.
Links- Suno has acquired Songkick: What it means for Artists by Bruce Houghton for Hypebot
- Udio admits to scraping YouTube audio for AI training in answer to Sony Music lawsuit by Mandy Dalugdug for Music Business Worldwide
- YouTube creators hit by music copyright claims can now replace tracks with AI – at the touch of a button by Tim Ingham for Music Business Worldwide
- Listeners Engage Less Deeply with Music Labeled as AI – Even When It's Actually Human-Made, Academic Study Finds by Murray Stassen for Music Business Worldwide
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Recorded ourselves at Secret Spot DTLA
Cameron Ljungkull
Augustus Watkins
Cocaine Opera - Music PR | Artist & Label Services
11 min - BLUE DOT FEVER — Why are so many artists cancelling their shows?
Is the concert industry cooked? Lackluster sales are causing artists to cancel shows—and even entire tours! What's behind the trend, what does it say about the music industry, and what does the data REALLY say?
Links- ‘Blue dot fever’: the real reason pop stars are cancelling tours by Keiran Southern for The Times
- What ‘blue dot fever’? Live Nation CFO says ‘There is absolutely no data that supports any issues’ with ticket sales. by Murray Stassen for Music Business Worldwide
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Recorded ourselves at Secret Spot DTLA
Cameron Ljungkull
Augustus Watkins
Cocaine Opera - Music PR | Artist & Label Services
21 min - Protecting your masters in 2026
Indie musicians NEED to do this! Your songs aren't just content — they're your catalog! How can you protect your catalog from bad deals, and use your assets to your maximum advantage? We break it down.
Links
8 Ways Independent Artists Can Protect Their Masters in 2026 by Buzz Music LASend us Fan Mail
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Recorded ourselves at Secret Spot DTLA
Cameron Ljungkull
Augustus Watkins
Cocaine Opera - Music PR | Artist & Label Services
19 min - From SONG to STRATEGY: getting the most out of each release
Your content needs to go further! We've all been there: your music is great, but how do you get people to listen and care? That's where STRATEGY comes in. Whether you are a reluctant poster or a screentime junkie, you need a plan to turn your songs into evergreen content.
Links- How To Turn One Release Into an Evergreen Content Strategy
by Randi Zimmerman for Symphonic Blog
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Subscribe on YouTube
Recorded ourselves at Secret Spot DTLA
Cameron Ljungkull
Augustus Watkins
Cocaine Opera - Music PR | Artist & Label Services
19 min - How To Turn One Release Into an Evergreen Content Strategy
- AI Scams are driving musicians crazy!
Inside the AI music scams targeting indie musicians! Why are indie musicians particularly vulnerable to AI scams? We learn from some of the most recent scams to and look at why AI impersonation scams are impacting more artists than ever before.
Links- ‘This Is Not Me’: Inside the AI Scams Driving Musicians Crazy by Jon Blistein for Rolling Stone
- Curtiss King YouTube
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Recorded ourselves at Secret Spot DTLA
Cameron Ljungkull
Augustus Watkins
Cocaine Opera - Music PR | Artist & Label Services
10 min - Are counterfeit vinyls flooding the market?
London police break up a fake vinyl operation! Inside a recent bust in London where police seized over $350,000 worth of fake merchandise.
Links- The Vinyl Comeback Has a Dark Side: London Police Shut Down Major Counterfeit Vinyl Operation—Over $350,000 in Dupe Discs Seized by Ashley King for Digital Music News
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Subscribe on YouTube
Recorded ourselves at Secret Spot DTLA
Cameron Ljungkull
Augustus Watkins
Cocaine Opera - Music PR | Artist & Label Services
7 min - One marketing firm changed EVERYTHING we know about social media
Is ANYTHING real on the Internet? How did a small-time musician's observations about music promotion blow up the entire world of social media marketing? We trace a story that begins with the band Geese, travels to a little-known SXSW talk, and ends with us rethinking the entire landscape of social media marketing.
This story contains a ton of helpful tips for how to get your music to more people. It ALSO contains food for thought that might make you wonder if ANYTHING is real online?
Links- The Fanfare Around the Band Geese Actually Was a Psyop by John Semley for Wired
- Fake Fans by Eliza McLamb, on her Substack "Words from Eliza"
- The Secret to How a Song Goes Viral on TikTok, With Digital Marketing Agency Chaotic Good by Billboard On The Record
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Subscribe on YouTube
Recorded ourselves at Secret Spot DTLA
Cameron Ljungkull
Augustus Watkins
Cocaine Opera - Music PR | Artist & Label Services
28 min - Staying Safe During Festival Season
Don't make these mistakes! What's it take to stay safe and still have a good time during festival season? Our friends at No Creeps Movement and Gritty In Pink share some tips on how to get the most out of your festival tickets by ensuring the safety of everyone you came with.
Links- No Creeps Movement https://instagram.com/nocreepsmvmt
- Gritty In Pink https://instagram.com/grittyinpinklife
- Stay Aware During Festival Season: Ways to Stay Safe While Still Having a Good Time by No Creeps Movement and Gritty In Pink https://www.instagram.com/p/DW10uNuicAY/
Send us Fan Mail
Subscribe on YouTube
Recorded ourselves at Secret Spot DTLA
Cameron Ljungkull
Augustus Watkins
Cocaine Opera - Music PR | Artist & Label Services
11 min
About The Wholesome Music Podcast
From the publisher's feed
The DIY podcast for DIY musicians. Hosts Cameron Ljungkull and Augustus Watkins meet weekly to talk shop about indie music, the creative process, and the music industry.