In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Jacob Westerberg, Co-Founder of JUNIPER, a Swedish direct-to-consumer bedding and home goods brand. Jacob and his wife built JUNIPER from a honeymoon hotel experience into a profitable business that's expanded from bed linens into towels, soaps, and consumables. Their journey reveals crucial insights about working capital management, founder-led marketing, and the evolution from single-product focus to category expansion. Through strategic product development and performance marketing optimization, they've maintained profitability while building a premium brand that commands €200+ average order values in a commoditized market.