Markus hosts Andy Farnworth and Hans Koeleman of Zen Running Club to discuss their mission to revolutionize running shoes. With backgrounds at Nike and decades in the industry, they share how Zen is breaking the mold by creating bio-based, compostable shoes that balance performance with sustainability.

The duo explains the challenges of disrupting an industry reliant on petroleum-based materials, from engineering durable bio-fibers to educating consumers. They highlight Zen’s focus on community and storytelling, building a brand that’s as inclusive as it is innovative.

Whether you’re into running, sustainability, or just great stories, this episode dives into the future of running gear and why eco-conscious design is the way forward.

Timestamps:

(00:25) Introduction Hans and Andy

(04:50) Hans’ Mystical Miles Magazine

(09:10) The story behind Zen Running Club

(17:30) The different approach to designing a running shoe

(28:18) Zen’s customer groups and stories

(35:50) How to build a shoe brand business

(40:58) The vision for Zen Running Club

Show Notes:

https://mysticalmiles.nl/

https://zenrunningclub.com/gb/

https://www.linkedin.com/in/hans-koeleman-oly-81a90a4/

https://www.linkedin.com/in/andy-farnworth-897936a/

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Episode 50 of One More K is a milestone celebration for Markus and Ned, reflecting on the journey from starting out to becoming an “ultra-marathon” podcast. They revisit key themes from past episodes, like the evolving business of trail running, the passion behind ultra-endurance athletes, and how the sport’s growing popularity is shaping its future.

The duo shares candid thoughts on industry trends, brand innovation, and even touch on quirky topics like AI in coaching and robot racing. Their humorous takes on government cuts to trail funding and the rise of trail lotteries keep the episode lively and relatable.

Capping it off, Ned reads a heartfelt poem about the joy of podcasting and the parallels to running—a shared love that fuels their weekly conversations. With its mix of introspection, fun, and forward-thinking ideas, Episode 50 is a perfect blend of reflection and inspiration for endurance sports fans.

Timestamps:

(01:15) Review of the past episode

(05:50) Investors in trail running

(10:40) David Roche on the Rich Roll podcast

(19:00) Ned’s ideas about storytelling

(22:14) AI use cases in trail running

(33:35) US hiring freeze in parks impacting trail runners

(36:25) Western States lottery numbers

(38:15) UTMB Chiang Mai taking place

(40:00) Ned’s drop

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Ned & Markus

In this One More K episode, Jonas Jacquet, co-founder of Sporthunger.de, shares his journey from finance in Asia to building a top German endurance nutrition platform. He dives into why he returned to Germany, the gap he saw in high-quality sports nutrition, and how Sporthunger bridges that gap with curated products athletes love.

Jonas reflects on his experience at The Running Event in Austin, where he observed booming trends like foam-soled shoes, trail running fashion, and the high-carb fueling revolution. He also highlights the rise of run clubs and the shift of running into a social, stylish movement.

This episode offers insight into running industry dynamics, Sporthunger’s curated approach to nutrition, and Jonas’s passion for blending community, quality, and performance. Whether you're a runner, entrepreneur, or gear geek, it’s a must-listen!

Timestamps:

(00:25) Intro Jonas Jacquet

(01:30) From Hong Kong to Germany founding sporthunger.de

(07:30) Impressions from The Running Event in Austin, TX

(14:45) More shoe brands are joining the market

(23:50) Are we entering a running boom cycle now?

(30:00) Nutrition trends at The Running Event

(39:40) Brands with great story telling

(46:20) How to grow sporthunger.de

(57:04) Ned’s drop

Show Notes:

https://www.linkedin.com/in/jonas-jacquet-109164116/

https://www.sporthunger.de/

–

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Markus and Ned sit down with Michael Dhulst, co-founder and CEO of SuperTri, to talk about shaking up the triathlon world.

Michael shares his journey from working at Volkswagen in China to launching SuperTri, a short-course triathlon league that’s built for athletes and spectators. Compact courses, thrilling formats, and team-based racing are changing the game—and pulling in new fans.

He also dives into the business side: how to connect with participants on an emotional level, the growth of SuperTri E (their e-sports triathlon platform), and the challenges of scaling globally.

With a focus on the U.S., Europe, and the Middle East, Michael explains how SuperTri is bringing triathlon to new heights, all while keeping the drama and grit of racing alive.

Packed with insights and fresh ideas, this episode is a must-listen for endurance sports fans and innovators alike

Timestamps:

(00:25) Intro Michael Dhulst

(01:25) From Volkswagen China to doing triathlons

(05:30) Why starting Super League Triathlon in the world of triathlon

(14:00) The format of Supertri racing

(16:50) The business behind Supertri & building teams

(23:20) Focusing on the customer in triathlons

(30:40) The power of storytelling

(35:00) Expanding Supertri into different markets

(39:25) The vision for Supertri

(41:55) Ned’s Drop

https://www.linkedin.com/in/mdhulst/

https://supertri.com/

–

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Ryan Blair, one of the OGs of trail running in Asia, takes us on a wild ride through his journey. From organizing adventure races in the 90s to building Asia’s first professional trail running team, Ryan shares how he turned passion into purpose. Whether it’s pulling off events against all odds or fighting for better opportunities for Asian athletes, Ryan’s been at the heart of it all.

Markus and Ned sit down with Michael Brechtelsbauer from LEKI, the legendary pole brand that’s been helping adventurers tackle mountains, trails, and everything in between for over 75 years. Michael dives into LEKI's backstory, from a WWII refugee’s dream of building better gear to becoming a go-to for serious skiers and trail runners worldwide.

He talks about LEKI’s quirky evolution—from clunky early models to today’s ultra-light, high-tech trail running poles. And did you know LEKI experimented with hemp poles? Yes, they’re on a mission to mix sustainability with performance, working with elite athletes who’ll test everything from grip comfort to pole lengths (hint: longer is trending!).

The episode wraps up with some fun insider talk on where LEKI is headed, including experimenting with materials that are as tough as they are eco-friendly. Whether you’re a casual hiker or ultra-endurance junkie, Michael’s insights on LEKI’s journey and his passion for the niche world of poles will have you itching to hit the trails.

Timestamps:

(00:28) Intro Michael & background

(03:20) The LEKI founding story in Germany

(10:55) LEKI’s venture into trail running

(15:55) How to differentiate poles & staying focused

(18:32) Importance of trail running within LEKI

(23:50) Customer and trends are changing, everything is growing

(29:00) How LEKI connects to consumers

(36:11) What innovations are happening? Go below 100g per pole?

(44:35) New products coming in 2025

(47:30) Ned’s drop

Show Notes:

https://www.linkedin.com/in/michael-brechtelsbauer-45431b104/

www.leki.de

–

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Thanks, Ned & Markus

Yo, it’s One More K, Markus and Ned,

With Ruairi on the mic, here’s what he said:

Teacher turned runner, now trail scene king,

Reppin' Trail Gangstaz, where the memes do their thing.

He’s raced in Vietnam, from mountains to heat,

Coaching young guns, keeping ‘em on their feet.

Memes got the laughs, but the message runs deep,

From calling out brands to the secrets we keep.

Creative hustle, posts that hit right,

Rap videos poppin’ every Friday night.

Gotta boost the biz, let the humor shine through,

In the world of trails, he’s bringing the new.

And yeah, he dropped bars, live on the show,

Spittin’ his story, making that flow.

Authentic and real, he’s raising the game,

From runners to jokers, he’s changing the frame.

So if you love trails and you’re down for a laugh,

Tune in to One More K, follow the path.

(created by ChatGPT, no human to blame for this rap)

Timestamps:

(00:20) Intro to Ruairi

(02:35) Ruairi’s running in Vietnam

(06:45) Being part of the Aravaipa Running Team

(09:20) Review of Javelina Jundred race

(14:00) Ruairi’s running career in track & road

(17:23) An overview of the running meme accounts

(20:28) Business model of meme accounts

(25:22) The in’s and out’s of running memes

(29:25) What’s the journey ahead? Focus on collabs

(34:20) Getting into rap in NYC

(40:10) How to compete with AI to create good content

(45:00) Importance of satire and parody

(48:30) The first rap on One More K

(52:52) Ned’s drop

Show Notes:

https://www.instagram.com/trailgangstaz/

https://www.instagram.com/lilrunnerboiii/

https://aravaiparunning.com/network/javelinajundred/

–

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In this episode, Joao Andrade, co-founder of One Hundred Group, discusses his remarkable journey from biotech and health tech entrepreneurship to launching a global trail running series. Joao opens up about two life-changing incidents: a bout with dengue fever and a heart arrhythmia during a trail race in Italy, which led him to reevaluate his fast-paced lifestyle. These experiences, he explains, were pivotal in shifting his approach to business and life, emphasizing the importance of balance and intuition.

Joao details the vision behind One Hundred Group—a global championship for ultra-endurance athletes, focusing on 100-mile, 200-mile, and 100K distances. He contrasts his top-down approach of launching an international series with the organic growth of other race organizations like UTMB. Joao also reflects on his experience pitching on Dragon’s Den, where he secured investment, and the challenges of securing venture capital in a post-pandemic world.

The episode offers insight into balancing entrepreneurship and endurance sports, with Joao sharing lessons on resilience, overcoming challenges, and his plans to elevate trail running to a global stage. His passion for both business and running drives the conversation.

https://www.linkedin.com/in/joaoandradeultraceo/

Timestamps:

(00:47) Intro to Joao Andrade

(02:03) Joao’s life changing events

(09:50) From CEO to endurance athlete to One Hundred Group

(19:30) Overcoming challenges in building a global event series

(23:10) Using naivete to bring new ideas to trail running

(25:30) The Dragon’s Den background story

(31:00) Looking ahead to 2025 to the World Championships

(35:20) How to measure success and goals for One Hundred Group

(38:55) Dealing with competition like UTMB

(41:15) Investing into technology to drive revenue growth

(46:15) Commercialisation of trail running

(51:50) Ned’s drop of poetry

–

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–

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This is a special episode in which Markus shares some thoughts on how meditation has benefited him during ultrarunning. He invites you to a 10-minute simple breathing exercise focused on breathing through the nose.

Meditating is training the mind's muscles. Ultra running is a mental game. Include simple meditation in your training to reduce stress, have a better recovery and improve endurance.

Eenjoy

This week, hosts Markus and Ned banter through their current challenges—Ned’s backyard ultra race and Markus’ upcoming 10-day Vipassana meditation. Ned hilariously reflects on the absurdity of his running life, having completed 26 marathon-plus runs this year despite feeling underprepared for his next race. Markus, on the other hand, is gearing up for a complete contrast in physical activity—sitting still for 10 days straight. The duo jokes about combining their experiences into one podcast episode of pure silence.

They dive into some big topics, too. From the latest scandals in the ultra-running world, such as Camille Herron’s Wikipedia controversy, to discussions about the rise of coaching in trail running, there’s plenty to keep listeners entertained. Ned, with his trademark humor, contemplates becoming a coach himself, only to be horrified by the rising cost of hiring one these days. Yet, he admits the value of having a cheerleader, whether in running or in life.

As they wrap up, the hosts reflect on the growing demand for running documentaries, lamenting the lack of originality in the genre. Ned offers his suggestions for must-watch films while poking fun at the overused "waking up at 4 a.m. for a race" trope. The episode ends on a thoughtful note, with a poetic tribute to kindness and the importance of mental well-being, tying together the highs and lows of the ultra-running world with a bit of humor and heart.

Timestamps:

(00:40) Backyard World Championships are coming up

(04:50) Celebrating over 3000 downloads

(05:30) Ironman Group ownership

(08:16) Camille Herron & Stine Rex

(19:05) Deep dive into professional coaching

(31:10) Reflections on documentaries

(39:30) Stock price comparison On, Adidas, Nike & Hoka

(42:20) Ned’s drop

Show Notes:

https://www.runnersworld.com/news/a62390250/camille-herron-lululemon-wikipedia-scandal/

https://www.irunfar.com/will-stine-rexs-48-hour-world-record-ever-be-ratified

https://www.irunfar.com/a-data-driven-environmental-scan-of-the-trail-and-ultra-coaching-industry

–

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