One on One Interviews

The topic of this conversation is one that is common to any business looking to implement a tool to optimize their operations. What to avoid when deploying said technology, which in this case is Customer relationship management (CRM).

CRM software is an excellent tool for elevating your small business to new heights. But what's it all about?

Recently, Small Biz in: 15 on Location traveled to Austin, Texas for Zoho Day 2022 to speak to the experts there and learn more about how customer relationship management (CRM) software can help small businesses reach the next level.

Dilip Nagarjaran, product manager of Zoho CRM, discusses what CRM does and why your business needs it.

Then, Vibhav Vankayala, head of product marketing for Zoho CRM, speaks with us about how CRM helps your business manage customers while you scale.

So, if you are a small business owner who wants to save time and money while your list of customers grows, you won’t want to miss this special edition of SBT in:15.

Are you looking for a way to grow your business? Heat maps are a great way to track how people are interacting with your website or physical store.

Recently, Small Biz in :15 On Location, traveled to Austin, Texas, for ZohoDay 2022. In this episode, Shawn Hessinger, the Chief Editor of Small Biz Trends talks with Zoho Corporation Product Manager Naresh Kumar to find out more about how heat maps and other software marketing tools can be used to grow your business.

Recently, Small Biz in :15 On Location talked with several industry leaders about what to look for in CRM software. Expert guests who weighed in on the topic and gave their insights include:

• Felena Hansen, founder of Hera Hub Co-working Space and Accelerator for Women,

• Corey Reid, Senior Director of Marketing for Counter Culture Coffee & Specialty Roaster, and

• Akshay Bama of Global Supply Acquisition, and Akhil Pippala, Associate Project Manager, for India-based car sharing service ZoomCar.

If you are a small to medium business and want to learn more about CRM systems and how to choose the right one for your type of industry, be sure to catch this episode.

Are you an entrepreneur, or even a solopreneur, wanting to effectively manage your business's social presence without a lot of hassle and expense? If so, you'll want to catch this latest Small Biz in: 15 On Location, where we travel to Austin, Texas for Zoho Day 2022 to talk to Praval Singh.

In this episode, Praval, the Zoho Vice President of Marketing and Customer Experience, sits down with Shawn Hessinger, the Chief Editor of Small Biz Trends, to discuss the ins and outs of managing your small business's social presence through Zoho Social.

Highlights of the interview include:

• What Zoho Social is and how it can help your small business.

• How automation allows small business owners to spread their social presence.

• How social listening platforms can flip negative customer feedback into “aha moments.”

• Other features in Zoho Social that improve social media impact.

• How to get started with the right tools.

Small businesses are always looking for ways to save money and become more efficient. One way they can do this is through all-in-one software solutions.

Recently, Small Biz in 15: On Location, traveled to Austin, Texas for Zoho Day 2022 and interviewed Zoho Senior Evangelist Taylor Backman about the benefits all-in-one software solutions bring to small businesses, including cost and time savings.

During the interview, you'll find out helpful information, such as:

• How using one software solution as opposed to several different solutions can be a huge advantage.

• Some examples of systems that you might have in an all-in-one solution that you would want to integrate.

• How all-in-one solutions can be less costly than going everywhere and paying different prices for different software.

• The savings you can reap beyond just the price tag on the all-in-one software.

• The cost savings that an all-in-one software platform can bring when it eliminates redundancy in business processes.

It's important to focus on business instead of technology. So, be sure to tune in to learn how you can use an all-in-one software solution to do that and other things to help elevate your small business.

Inflation is a huge problem right now. The cost of goods and services is going up, making it harder and harder for businesses to get by. Why is inflation so high right now? Anything from the Ukraine War to a strong demand laying waste to supply is behind the surge. What’s a small business owner to do?

In this special episode of SmallBiz in :15 On Location, we interview business expert, Chandrashekar LSP, Senior Evangelist of the Zoho Corporation, to discuss how you can battle inflation with your business.

As a small business owner in the technical sector, have you ever heard of no-code and low-code apps? Or maybe you already well-versed in them and want to dig deeper into finding out how they can help your business? Maybe you want to know about getting started with implementation of the right one for your needs? What then?

This week in a special episode of Small Biz: in 15 On Location, Small Biz Trends travels to Austin, Texas for Zoho Day 2022 and talks to Zoho Product Manager Tejas Gadhia to get the answer to those questions and more.

Highlights of the interview include Tejas discussing the difference between low-code and no-code solutions and how to use low-code automation to improve your workflow.

Other insightful business questions that Tejas Gadhia sheds light on during the episode include:

-When we say no code and low code, what are we really saying?

-How easy is it to build an app with a low code or no code solution?

-Is there a benefit to low-code or no-code if you're going to have to hire a developer due to the time constraints small business owners face?

Small business techies won't want to miss this episode. We'll see you there!

I’ve known angel investor, advisor and entrepreneur Larry Augustin since his days as CEO of SugarCRM, and have had him as part of this series a couple times (2011 and 2016). SugarCRM grew from $10M in annual revenue and a $15M loss to $100M in revenue and $7.5M in EBITDA. Accel-KKR acquired SugarCRM in August 2018. And after nearly a decade as Sugar’s CEO, Larry spent a couple of years at Amazon Web Services (AWS) as vice president responsible for their applications services businesses – including their contact center offerings.

Currently Larry is focusing on angel investing and advising a number tech startups. And with his varied experiences and background, my CRM Playaz co-host Paul Greenberg and I were excited to catch up with Larry for a long overdue LinkedIn Live conversation.

Stoyan Kenderov discusses how a small business can survive a recession in this latest episode of Small Biz in :15 by the team from Small Business Trends.