In this One on One, Erik Kuhre chats with Terry Smith, designer of the San Jose Sharks logos since 1991. Terry has also created the brands for the Cleveland Barons, China Sharks, Worcester Sharks, and San Jose Barracuda. They discuss the story of what it took to create one of the most iconic brands in National Hockey League history. Learn how an expansion team would get to #2 in pro sports merchandise sales prior to ever playing a game.

- The process to designing the original Sharks primary logo

- Team Teal was almost blood red?

- Lime green Tiger Sharks?

- Redesigning the logo in 2007

- Having cohesion between the Barracuda and the Sharks brands

- And more!

See more of Terry's work at TerrySmithCreations.com

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