Many business owners send all their ad traffic, email clicks, and social visitors to the same busy homepage—and then wonder why so few people get in touch. In this episode, Catherine explains in plain language what a landing page really is: just one quiet page with one clear goal. She breaks down the three questions every focused page must answer to earn a click, a call, or a booking, without drowning people in options or jargon. Then Leo “paints a picture” of a soothing, single-path layout: simple hero, short benefits list, gentle proof, and one calm call-to-action button that feels safe to tap. Together, they introduce the Artbreeze Single Breeze Page Framework—a reusable structure you can clone for any campaign, product, or offer. By the end, you’ll know exactly how to turn one overwhelmed page into a relaxed, conversion-friendly landing space that makes your marketing efforts feel lighter and more effective—no full site rebuild, no late-night funnel stress.