Every organization has goals for their events, if we didn't reach those goals, then we don't get a return on our investment.  In the end, that's all the balance sheet cares about, however if you put those goals first, you are getting in the way of your own success.   Try adopting this one simple philosophy as you plan your events and you will notice that those secondary goals become much easier to reach.   If you need help making your event a superstar event, visit us on the web at www.DSConnects.com