Welcome to episode 16 of the one small change podcast – on today's show we have James McMaster CEO of one of the fastest-growing companies in the country – HUEL.
James has been incredibly generous with his advice for me on my own start-up journey and we are very proud to have him as one of our first customers of PÄRLA. We cover so much in this chat on how to drive exponential growth, build a lasting business culture, and develop a loyal tribe of customers.
For those of you who haven’t heard of them (where have you been!!). Huel Is described as the future of food –they are on a mission to make nutritionally complete, convenient, affordable food with minimal impact on animals and the environment. I personally use their flagship product – the powdered form – as part of my morning smoothie.
To say the brand has been popular would be a bit of an understatement - in the last 5 years, Huel has grown to sell over 100 million meals, being sold in over 100 countries and an annual turnover of over £100 million!
Our guest today joined in 2017 as their CEO to try and steer this rocketship of a business following successful times at Gu puds, Ella’s kitchen, and Up&Go.
Enjoy!