For this episode, I was joined by Amy Zitelman, the CEO and Co-founder of Soom Foods, a Tahini brand. Completing their first sale in 2013, Zitelman and her two sisters founded Soom to capitalize on tahini’s relative obscurity in the American market. While tahini is a primary ingredient in everybody’s favorite dip - hummus - few people realize the full versatility of this delicious spread. But Soom’s efforts to grow Tahini’s recognition have paid off. From starting as a three-person team, with Zitelman bringing this little-known ingredient to farmers markets and sampling events and packaging Amazon orders by hand, Soom has come a long way. In 2025 alone, they expanded their reach by over 2,000 in-store locations and can now be found in 5,500 locations nationwide. The future looks even more promising: with less than 1% of households using tahini, Soom is set to get this awesome spread into as many hands as possible.

Joining me on today’s episode is Rachel Mercer, MD of Design and Customer Experience at JPMorganChase. Mercer started her career at Northeastern University, where she obtained her Bachelor’s in Design and Interactive media. A unique part of Northeastern University is the co-op program which rotates 6 months of full time work with 6 months of coursework. In 2011, Mercer started at CP+B as a UX Designer where she worked on various projects such as Domino’s Pizza Tracker. In 2014, Mercer made it across the pond to London, working for digital consultancies Made By Many and The Upside. In 2020, Mercer (by this time back across the pond) co-founded Proto, an innovation consultancy of her own making. Transitioning to a more corporate role (and better hours), Mercer left Proto in 2022 to join JPMorganChase where she now leads design across their Credit Card Experiences.

For one of the most fun conversations I’ve had on the podcast so far, today I was joined by Matthew Rooda, the CEO and Founder of SwineTech. Rooda’s career began at Hawkeye Community College, a time in which he worked on a pork worked on a pig farm caring for sows and delivering piglets - perfect preparation for med school. It was also at Hawkeye that he met his co-founder. The two would then transfer to the University of Iowa, a place where Rooda would learn that he was not meant to be a med student after all, but a founder. An email came; a startup was pitched; an accelerator program happened (over a missed semester); and half a million dollars (raised) later, SwineTech was born. The focus of Swinetech was to reduce cases of overlaying - the event where a sow rolls over and kills a piglet. However, there was a bit of a disconnect - they were saving all these piglets but farms were not capitalizing on the additional ROI. So SwineTech expanded their services and now provides advanced management solutions to pork farms.

Today I was joined by Nathanael Ren, former co-founder of Buoy Health (2014-2022). Ren’s career began at Harvard, where his first assignment was an unlikely destination for an 18 year fresh out of high school: go undercover to an iPhone factory in China. Returning to the States, he completed his degree in 2012, when he began working on Buoy Health. After building in a cave for the first three years (a move he says he wouldn’t repeat) Buoy launched to the public in 2017. Buoy was the avant-garde brain child of three Harvard graduates, who imagined a ChatGPT for the health industry long before OpenAI was even founded. Ren led Buoy through fundraising that positioned the company at a valuation of $187 million (the most valuable company I’ve had on the podcast so far)! After cashing out at the end of 2022, Ren started working at ASAPP. Today he is the Director of Product at Tarro, a company that specializes in AI for small scale restaurants. But once a founder, always a founder: Ren has been bitten by the startup bug (it happens to the best of us). Already working on his new product, tradingpal.io, something tells me it won’t be long before Ren returns to the 996, Monster energy, Silicon Valley-esque environment of startup land. Also, if you want more Ren than these thirty-two minutes can provide, check out his Youtube channel: @nate-unfiltered (TradingPal).

I was honored to be joined by Emily Hazelwood and Amber Sparks, the co-founders of Blue Latitudes, a certified women-owned marine environmental consulting firm. Before starting Blue Latitudes in 2015, Hazelwood and Sparks started their careers on opposite sides of the country. Hazelwood’s career began at Connecticut College where she obtained her B.A. in environmental science. In 2011, she worked on the BP 252 Oil Spill where she witnessed firsthand the devastation and destruction of oil spills. It was here, however, that she learned of a unique silver lining in this mercurial industry: the Rigs to Reef program. Meanwhile, on the other side of the continent, Sparks started her career at UC Berkeley where she obtained her B.A. in marine science. A former Ocean Curator at Google, Sparks engineered and launched intelligent layers in Google Earth and Google Maps to relate complex ocean concepts to a variety of audiences. When their timelines finally converged at Scripps Institution of Oceanography, something awesome was bound to happen. And it did: Blue Latitudes. What started as a graduate school capstone project has developed into the premier Rigs-to-Reefs firm, repurposing offshore platforms as thriving reefs worldwide and using our patent-pending software, FishLAT, to deliver scalable, data-driven solutions that transform how the offshore industry approaches a sustainable future.

Today I had the pleasure of speaking with Hristo Tenchev. Tenchev, for my international listeners, is the CEO and founder of the company that probably makes your favorite video game - XS Software. Tenchev began his career when he was 18, creating a web-based video game that quickly went viral in Bulgaria. Pursuing his education at the Technical University of Sofia, Tenchev wanted to study computer science but the only thing he ended up learning was that the Soviet style curriculum of Bulgarian higher education was out of date for 21st century concepts (to say the least). So, not one to sit around but to always be pursuing new opportunities, he started Software University, an (now) online computer science boot camp for much of eastern Europe. Today, both of Tenchev’s companies continue to thrive. XS Software has over 50 million registered users (the largest number of users of any company on this podcast so far!) and Software Uni. has educated almost 10% of the Bulgarian population. The future is not analog - it’s AI, and that is where Tenchev is heading next.

I’m starting to lose count of the episodes, so I’ll ditch the tradition of saying it’s such and such number of episodes, and instead I’ll resort to saying it’s n and n+1 episodes. But then I’ll exhaust n and lose track of counting again, so I think I’ll just stop counting altogether ;)

I was honored to be joined by Matthew Simmonds. Simmonds' career began at the University of Oxford, where he graduated with a degree in engineering in 2012. There, he met his co-founders with whom he started Speakset. Speakset developed a device for older people to connect to friends, family, and medical professionals via the TV. Simmonds and his company were one of the very first cohorts to go through Entrepreneur first - Europe’s version of YC. In 2016, Simmonds began a year-long project The Meaning of Work. The thesis: we spend over 80,000 hours of our lives working, so we might as well spend 1,000 of those hours figuring out the meaning behind it all. In 2017, Simmonds joined Entocycle in it's infancy, a Y Combinator-backed business that turns food waste into sustainable protein using insects. Simmonds led the technical team as CTO for the first 5 years before stepping up to the Managing Director role in 2022.

I was honored to be joined by Teasha Feldman-Fitzhum. Feldman-Fitzthum’s career began at MIT as a physics major. Originally intending to pursue graduate school, she pivoted to entrepreneurship after enrolling in MIT’s 13.366 entrepreneurship class, where she and her cofounder successfully launched EverVest. Originally known as Cardinal Winds, and a company a little bit beyond my understanding to explain, EverVest used copula modeling to predict wind in order to calculate the revenue of future wind farms, and was acquired by UltraCapital in 2016. Currently, Feldman-Fitzthum works at Commonwealth Fusion Systems, the largest fusion energy company in the world, in technoeconomics – yes autocorrect, that is a word, it is just a new field. Ms Feldman-Fitzthum, your course can’t come soon enough.  

Also on this podcast, perhaps my favorite piece of advice that I’ve learned so far: you just need to increase your luck surface area! The crux of the lesson, put yourself out there and good things will (hopefully) happen.

Kostapanos Miliaresis and I covered a lot of ground, so I suppose I’ll go in chronological order. Miliaresis' journey began in the Boy Scouts, where he first discovered a passion for volunteering. The idea of volunteering continued with him to Athens University of Economics and Business, where he was involved with AIESEC (an opportunity that brought him to Taiwan to teach for three months) and served as an event curator for TEDx. It was in college as well that he and his co-founders started GloVo (later to become ethelon) in 52 hours at a startup competition, making volunteering more accessible and relatable than ever before in Greece. Miliaresis, aside from being featured on Forbes’ U30, is a YTILI Fellow and Alumni Ambassador for the Clinton Foundation. In recent years, he has advanced corporate philanthropy initiatives through AbbVie, the RW Institute, and, most recently, Kaizen Gaming, continuing to serve as a catalyst for positive change on a global scale.

It was my fortune to be joined by Anton Toll Håkanson, the CEO and founder of DayCape. Toll Håkanson’s career began somewhere far away from entrepreneurship or user experience: scuba diving. After being a scuba diving instructor for a year, he decided to head off to Hyper Island, where he got his first taste of entrepreneurship, and where he developed his idea for DayCape. After completing his time on the Island, and subsequently following that up with a year at Berghs School of Management, it was time to launch DayCape and Daymonics. The former is an app that helps children with cognitive deficits navigate their days with a fun and interactive calendar. The latter is Håkanson’s freelance company for UX/UI design and strategy consultancy. In 2015, Day Cape went through the Reach for Change incubator, ultimately being one of the winners of 2015 Change Leaders. Today, DayCape has expanded to seven Countries and helps the lives of thousands of users.