While many of us think of the smartphone market as sexy and high growth, according to OnePlus, it's a lot more cutthroat than many people think. Because of it, OnePlus is trying to find ways of creating a moat in the industry. By introducing cheaper smartphones, OnePlus is looking to lure people into the OnePlus ecosystem. From there, OnePlus looks to monetize its users while at the same time find ways of giving their customers a unique experience similar to what Apple gives to people in the IoS ecosystem. Listen here to learn more. 

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