Define landing pages that realtors use.      Any page that a visitor lands on. Tracked that way in Google Analytics Specific Intent Landing Pages so shows you what they are interested in. Squeeze page Get their contact info. Usually includes a lead magnet 10 Tips for selling your home…etc. Tag them with Facebook ads […]

Real Estate Agents, let’s track your audience and here’s how and why Traffic to your website Visitors from Facebook Ads in addition to your website visitors Literally 100s or 1000s of visitors from Facebook Ads alone “Save” those visitors With the Facebook Pixel Create “Custom Audience” to market to later Types of Audiences All Website […]

Who to target: Farm Area Metropolitan Area Homeowners Avatar (Perfect Client) Website Visitors Engaged on your Facebook Page Those who are most engaged on your website How to target: Farm Area Geotarget by Address Metropolitan Area Geotarget by city + radius Homeowners Option on Facebook Targeting Avatar Age Income Location Likely to Move Likes other […]

What should I promote? Think about what you are promoting now      Figure out how you can do it online Buyers conferences Local groups you are involved with Events New Listings      Content of the ad 5 photos/5 Videos/1 Photo/1 Video Headline(s) Catchy 40-75 words Landing of the ad URL of Listing With […]

Ad Name  Name Your Ad (Address?)      Destination  Facebook page Add Instagram Placement Directions how to connect Instagram      Create Ad Ad with image or video Ad with multiple Images or Videos In a Carousel Images/Videos Links Manually Choose Automatically pull images from your website page Text Description of Listing Destination Website URL […]

Budget & Schedule Daily Budget  $2-$5 Schedule for two weeks Ad Scheduling      Audience      Location Whole City Address as little as 1 mile radius Bulk Locations Country State/Region DMA (Designated Market Area) City (Radius City Only) Postal Code Address Age What is your target age demographic Gender Use Both Languages Choose Detailed […]

Why Facebook Ads are Great Source or Real Estate Agent Leads. Precise targeting Location to show off your activity (listings) Demographic of age Specific Clients Homeowners Likely to Move First Time Home Buyers Income Level Affordability Spend less than $100.00 per listings..even less than $50.00 Run for short times Stop when you sell It works […]