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In this episode of Digital Marketing 101 for Latinas, Heidy De La Cruz breaks down exactly what kind of online business coach she is, who she works with, and how she helps Latinas start and grow their online businesses to create a life of freedom and break generational cycles.

Heidy walks listeners through the different coaching and learning options she offers — from private one-on-one coaching, to the Ultimate Branding Course (UBC) with her three-month free coaching bonus, to her $27 workbook for getting started right away.

She emphasizes the importance of action, accountability, and mindset in achieving business success, and explains why she uses an application process for one-on-one coaching to ensure the right fit. Heidy also highlights the flexibility in her programs to match your learning style and business goals, whether you want to launch a course, sell digital products, start a podcast, or grow a YouTube channel.

💬 In This Episode, You'll Learn:

• The different coaching packages and resources Heidi offers for Latina entrepreneurs
• Why she focuses on working with action-takers ready to break generational cycles
• How her coaching approach blends mindset work, goal-setting, and marketing strategy
• The benefits of choosing the right learning style for your business journey
• How to upgrade from one program to another as your business grows
  
  

🔥 Key Takeaways:

• Coaching is a partnership — you must be ready to take consistent action to see results.
• Mindset is as important as strategy — Heidy helps clients overcome limiting money and success beliefs.
• One size doesn’t fit all — choose the coaching or course format that works best for your learning style.
• Accountability matters — Heidy offers ongoing text support and check-ins for one-on-one clients.
• There’s a starting point for everyone — from a $27 workbook to complete private coaching.
  
  

📌 Resources Mentioned:

• 💻 Apply for One-on-One Coaching
• 💻 Join UBC + Get 3 Months of Free Coaching
• 📥 Download the $27 Online Business Starter Workbook
• 📧 Email Heidy with questions: [email protected]

Next episode: Heidy shares all the investments she’s made in coaching, courses, and digital products — and what she’s learned from each one.

✨ Connect with Heidy:

• Instagram: @coachingwithheidy
• Website: https://www.coachheidy.com/  
• Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina entrepreneur ready to own her digital space.