Online Business Launch Podcast

If you've ever felt like you have too many gifts, too many interests, and no idea how to package them in a way that makes sense — this episode is for you. Lindsay sits down with Joyce Wheeler, founder of Total Holistic Living, for an honest and inspiring conversation about what it really looks like to build a business around a multi-passionate life without losing your mind or your message.

Joyce's journey into holistic health started with a health crisis — her husband's years-long mystery illness that Western medicine couldn't crack, eventually traced back to mercury poisoning from his dental fillings. That discovery blew the lid off everything they thought they knew about health, food, beauty products, and the toxins quietly embedded in everyday life. From there Joyce went deep — studying herbs, formulating her own skincare products, brewing kombucha, making crystal jewelry, selling shungite, and eventually getting certified in cosmetic formulation. She was doing all of it under separate umbrellas, feeling scattered, until one realization changed everything: it was all holistic living. So she put it all under one roof.

In this episode Joyce and Lindsay also dig into a trend that's reshaping the online business space right now — the rise of micro digital products that solve one specific problem for one specific person. Joyce is already doing this with her in-depth guides on herbs for menopause, stress and inflammation, and communication personalities — and the conversation gets into exactly why this model is working so well in today's market.

If you're a holistic practitioner, health coach, or multi-passionate entrepreneur trying to figure out how to make it all make sense, this one will give you a new way to look at everything you've built.

In this episode:

• How Joyce connected the dots between a dozen passions under one brand
• Why micro digital products are the smartest move for multi-passionate entrepreneurs right now
• The truth about herbs, menopause, and supporting your body naturally
• How to meet your audience at every stage of their health journey
• Why your years of research and lived experience are worth monetizing

Website:totalholisticliving.com

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Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom.

Book your demo: https://bizinaboxsolutions.com/crm

What if the community you're building right now could one day be sold for a life-changing payout? In this eye-opening episode, Lindsay sits down with Carol Tice, founder of Community Growth Academy on School, to talk about something most community builders never even consider — building your community as a sellable asset from day one.

Carol's story starts in journalism, moves through freelance writing, and lands in one of the most quietly powerful business models in the online space: paid community. In 2011 she launched Freelance Writers Den, grew it to 1,500 paying members, and over the life of the business generated $6 million in gross revenue — before selling it in 2021. Now she teaches others how to do the same thing through her Community Growth Academy.

In this episode Carol breaks down what actually makes a community sellable, including why your brand can't be your face, why buyers want you working three hours a week or less, and what documentation you need to have in place before any serious buyer will take you seriously. She also gets honest about what's changed in the community space — the barrier to entry has never been lower, but most communities that launch go nowhere because founders skip the one step that actually engineers success: talking to their audience before they build a single thing.

If you've ever thought about building a community — or you already have one and you're wondering how to make it actually work — this conversation will completely change how you think about it.

In this episode:

• How Carol built and sold a $6 million paid community for freelance writers
• The exact steps to engineer your community's success before you even launch
• What buyers look for when purchasing an online community
• Why paid community beats YouTube, courses, and one-on-one coaching for impact
• How to know if your audience actually wants a community — or if they don't

Join Carol's Community Growth Academy on Skool

Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity

Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom.

Book your demo: https://bizinaboxsolutions.com/crm

What if you could grow your business, get real help with your workload, and keep your overhead low — all at the same time? In this practical and eye-opening episode, Lindsay sits down with Robyn Miller, founder of Morning Bird Media, to talk about one of the most underutilized strategies in the entrepreneurial world: working with interns.

Robyn's path into digital marketing is anything but conventional. A science major turned radio personality turned digital marketing agency owner, she built Morning Bird Media from freelancing into a full service agency — and interns were a key part of how she scaled without jumping straight into payroll. When COVID hit and universities couldn't place their students anywhere, Robyn stepped in and built a robust internship program that has been thriving ever since.

In this episode she breaks down exactly how it works — from establishing relationships with local colleges and community colleges, to the paperwork involved, to how she built a full onboarding system with training modules so she's not reinventing the wheel every semester. She also shares a creative alternative model where interns aren't college students at all, but adult entrepreneurs who trade hours for hands-on training in a niche skill they actually want to learn.

Whether you're drowning in tasks you can't keep up with, trying to scale without cash to spare, or just want a smarter way to build a team, this episode will get your wheels turning.

In this episode:

• How to find and approach universities and colleges about internship placements
• What paperwork and documentation is actually involved
• How to build a repeatable onboarding system so every intern hits the ground running
• The non-traditional internship model that works for adult entrepreneurs
• Why clear expectations from day one make or break the whole relationship

Website: morningbirdmedia.com

Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity

Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom.

Book your demo: https://bizinaboxsolutions.com/crm

In this profoundly moving episode of The Online Business Launch Podcast, host Lindsay Sutherland sits down with Leon Bloom, the founder of LammyTeon Creations. Leon’s story is nothing short of miraculous: in less than a year, he transitioned from a life of chronic incarceration and homelessness to becoming a successful small business owner and a pillar of his community.

Leon spent a total of 22 years behind bars, a cycle of trauma and alcoholism that began when he was just 16 years old. But during his final stint in recovery, Leon had a realization that changed everything: to reach a new destination, he had to become a totally different person. He stopped chasing overnight success and started focusing on the power of Positioning.

In this episode, Leon and Lindsay discuss:

• The "One Ball at a Time" Philosophy: Why trying to carry all your burdens at once leads to failure, and how simplifying your focus is the key to sustainable growth.
• The Power of Something to Lose: How home ownership, healthy relationships, and a building credit score act as "anchors" that keep an entrepreneur on the right path.
• Finding Your First Clients in Unexpected Places: How Leon leveraged his church community to build a relational—rather than just transactional—business.
• Transforming Complaints into Products: How Leon and his wife, Tammy, used their own frustrations with the vendor market to create a better experience for other small businesses.
• The "Faith-Based Chamber of Commerce": A look into how blending spiritual values with business networking creates a support system that "does life together."

Leon’s calm energy and deep-seated wisdom offer a much-needed antidote to the "hustle culture" of the modern business world. Whether you are facing a massive life pivot or simply looking for the courage to take the next small step, Leon’s journey proves that it is never too late to start moving toward the life you want.

Connect with Leon Bloom:Visit lammyteon.com or find him on Instagram at @MrLammyTeon.

Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity

Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom.

Book your demo: https://bizinaboxsolutions.com/crm

What if the reason your business feels so hard isn't about strategy, discipline, or working harder — but about what's happening beneath the surface? In this honest and eye-opening episode, Lindsay sits down with Jessica Ellen, founder of Jessica Ellen Coaching, for a conversation about why willpower alone will only take you so far — and what to do instead.

Jessica's story is one of radical transformation born from rock bottom. After becoming a mom, she was hit with PTSD, anxiety, panic attacks, burnout, and chronic illness — all while navigating a toxic relationship with zero support. She tried everything Western medicine had to offer and still couldn't find relief. Then she stumbled across hypnotherapy and NLP, dove in deep, and within weeks felt things shifting in a way nothing else had ever touched. She went on to get certified, build a thriving coaching business, and develop her signature Raw Integration Method — all as a single, homeschooling mom.

What Jessica teaches isn't just mindset work. It's a whole body experience — working with the unconscious mind instead of fighting it, learning to read the signals your body is already sending you, and aligning your actions with your values so that self-sabotage, guilt, and burnout stop running the show.

In this episode she shares the story of a client who came to her fresh out of hospital after a suicide attempt — and walked away sober, lighter, promoted at work, out of a toxic relationship, and completely transformed within six months.

If you've ever pushed through on sheer willpower and still felt empty on the other side, this episode will make you rethink everything.

In this episode:

• Why willpower works but isn't sustainable — and what alignment actually feels like
• What hypnotherapy really is and how it helps you break patterns fast
• The three signs you're in survival mode instead of self-mastery
• How to build a business from a place of energy rather than exhaustion
• Why getting paid to learn is one of the smartest moves a new entrepreneur can make

• Free Facebook Community: Together We ROAR
• Book: ROAR Forward
• Facebook: Together We ROAR https://www.facebook.com/coach.jessica.ellen
• Website: https://www.jessicaellen.coach

• Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity

• Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom.

  
  

  Book your demo: https://bizinaboxsolutions.com/crm

What do you do when your health, your neurodivergence, or your life circumstances make a traditional career feel impossible — but you still have something powerful to offer the world? In this deeply honest episode, Lindsay sits down with Cathy Ghita, founder of With Kathy, a marketing strategist who specializes in helping people build businesses that actually fit their lives — not the other way around.

Cathy's story is one of late-discovered clarity. Diagnosed with ADHD at 36 after years of misdiagnoses, burnout cycles, and silently struggling through a corporate world that wasn't built for her brain, she eventually found her way out through a unexpected creative break — writing the lyrics for TikTok Romania's Christmas ad during lockdown. From there she built a business from scratch, moving from virtual assistant to copywriter to marketing strategist, all while learning what it truly means to design work around your capacity rather than forcing yourself to fit a mold.

What makes Cathy's approach so refreshing is that she doesn't hand you a generic strategy and wish you luck. She meets you where you are — whether you're dealing with chronic illness, neurodivergence, caregiving responsibilities, or simply a life that doesn't fit the "hustle 24/7" template — and helps you build a marketing strategy that is grounded in behavioral science, deeply personal, and actually sustainable.

If you've ever felt like every business strategy you try was written for someone else entirely, this episode is going to feel like a deep exhale.

In this episode:

• How a late ADHD diagnosis changed everything Cathy thought she knew about herself
• Why cookie cutter business strategies fail so many people — and what to do instead
• The power of giving yourself permission to build in your lane
• How to turn your own lived experience into your greatest business asset
• Why your strategy should fit your life, not the other way around

Website: withcathy.com

What if you could make a full-length film without a Hollywood budget, a massive crew, or millions of dollars in backing? That's exactly what award-winning filmmaker, tech founder, and educator Lynn Rogoff did — and the result is nothing short of revolutionary. In this episode, Lindsay sits down with Lynn, CEO of America's Productions, to talk about how she leveraged AI tools to bring a decades-old passion project to life in a way that wasn't possible until right now.

Lynn's story is one of extraordinary perseverance. She spent years developing a film about Sacagawea — told from her perspective, woven with magical realism and Native American culture — only to shelve it twice when the timing wasn't right. Then AI video generation arrived, and everything changed. Using tools like DID, Midjourney, and Runway, Lynn and her team produced a hyper-realistic episodic AI film that puts viewers inside the Lewis and Clark expedition like never before.

But this episode isn't just about filmmaking. It's about what happens when new technology opens the door for independent creators to tell stories that big studios have ignored for decades. Lynn draws a direct parallel to the indie publishing revolution, the rise of YouTube over network television, and what it means to be a pioneer at the "bleeding edge" before the gatekeepers catch up.

If you're a creative entrepreneur wondering what's possible with the tools available right now, Lynn's story will make you dream bigger. This is history being made — and you get a front row seat.

In this episode:

• How Lynn used AI tools to produce a full episodic film on an independent budget
• Why perseverance and timing are everything in creative entrepreneurship
• The learning curve of new technology and why it's always worth it
• How AI chatbots are bringing historical figures to life for students and educators
• Why right now is the most exciting time to be an independent creator

website:https://www.amerikids.com/our-team/

Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity

Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom.

Book your demo: https://bizinaboxsolutions.com/crm

What if the secret to getting more referrals wasn't better marketing — it was a better client experience? In this episode, Lindsay sits down with Stephanie O'Brien, founder of Coach Client Connection, to talk about one of the most overlooked gaps in the coaching world: delivering a transformation so fast and so clearly that your clients can't help but send their friends your way.

Stephanie's path into this work is anything but ordinary. A novelist since age 12 with 14 books under her belt, she followed her mom into the coaching world and quickly noticed a pattern — brilliant coaches who couldn't communicate their value. They were talking about their process when clients just wanted to know the result. So Stephanie built her entire business around fixing that.

Her signature offer? A 90-minute session where she helps coaches build out their entire coaching program — start to finish — on the call. One client came to her on a Friday needing a program tailored to a specific group of potential clients by Monday. They booked the session, built the program, nailed the selling points, and she walked into that Monday presentation ready to close. She got the clients.

This conversation goes deep on why implementation is where most coaches drop the ball, how to stop assuming your clients know what you know, and why creating a quick, tangible win early in your program is the single best thing you can do for your referral rate.

If you're a coach, course creator, or service provider who wants clients who actually finish — and rave about you after — this episode will make you rethink how you deliver your work.

In this episode:

• Why coaches are often "too educated for their own good"
• The 90-minute program creation method that wows clients instantly
• How to use AI without losing your voice or drowning in a wood pile of ideas
• Why implementation support — not just information — is what clients actually need

Website:coachclientconnection.com

Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity

Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom.

Book your demo: https://bizinaboxsolutions.com/crm

What does driving a garbage truck for 11 years have to do with building a thriving podcast and social media production company? More than you'd think. In this episode, Lindsay sits down with Nick Yerhart, founder of Infinite Success Media, for a raw and honest conversation about what it actually takes to build a business — and why discipline might be the most underrated ingredient of all.

Nick shares how selling his family's waste removal company launched him into entrepreneurship, eventually leading him to build a media business that now serves 23 clients — half of which came through referrals alone. But it wasn't a straight line. Nick opens up about the six weeks he went without a single new client, the emotional toll it took, and the surprisingly simple thing that turned it all around: getting back to his morning routine.

This episode goes deep on the behind-the-scenes reality of running your own business — the impostor syndrome at the beginning, the days you want to quit, the moments where you realize you've been building on LinkedIn until you've tapped out every connection. Nick and Lindsay get real about what resiliency actually looks like when it's not pretty, and why treating your business like a job — even when you don't feel like it — is what separates the people who make it from the people who don't.

If you're in a slow season, feeling off, or just need a reminder that the hard stretch is temporary, this conversation will meet you right where you are.

In this episode:

1. Why discipline saved Nick's business during his hardest stretch
2. The morning routine that changed everything
3. How to get back on track when you've fallen off
4. Why your goal might need to be bigger than you think

Company Website: infinitesuccessmedia.com

Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity

Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom.

Book your demo: https://bizinaboxsolutions.com/crm

In a world that feels like the middle of Times Square—blasting over 250 messages at you every minute—how do you make sure your business isn't just background noise?

In this episode, host Lindsay Sutherland sits down with the "Clarity Queen" herself, Orly Zeewy. Orly is a brand strategist, author, and "facilitator of lightbulb moments" who helps entrepreneurs stop the endless explanation and start closing leads. They dive deep into why 90% of startups fail, the "six-second rule" of human attention, and why you can’t read the label of the jar you’re sitting inside.

Whether you’re a multi-passionate entrepreneur struggling to niche down or a seasoned business owner whose messaging feels "fuzzy," this episode is your guide to becoming a solution people actually remember.

• The 90% Failure Rate: Why most startups fail by year five and how a lack of marketing "engine" is often to blame.
• The 6-Second Window: How to capture attention on LinkedIn and in person before the "scroll" takes over.
• Marketing vs. Sales: Understanding that marketing is a long-term investment, not a "widget" you cut when things get slow.
• The Power of the Primary Problem: Why leading with your "zone of genius" is more effective than listing your entire offer suite.
• Case Study: The Lake vs. The Experience: A real-world example of how a summer camp went from empty spots to a waitlist by changing one simple message.

Orly Zeewy is the founder of Zeewy Brands and the author of the Amazon #1 bestseller, Ready, Launch, Brand: The Lean Marketing Guide for Startups. With a background in design and a DNA for entrepreneurship, Orly specializes in making "fuzzy" clear. She helps founders transform their LinkedIn profiles into lead funnels and their elevator pitches into actual conversations.

• Website: ZeewyBrands.com
• LinkedIn: Connect with Orly Zeewy
• Book: Ready, Launch, Brand: The Lean Marketing Guide for Startups on Amazon
• Free Resource: Join Orly’s Monthly Free Clarity Hour Q&A for live LinkedIn feedback and "before and after" messaging examples.

• Book a Strategy Session: Stop guessing and start moving the needle. Visit BizInABoxSolutions.com for a complimentary consultation with Lindsay and Emily.

Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom.

Book your demo: https://bizinaboxsolutions.com/crm

Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity