Online Business Uncovered: Simple Strategies for Female Entrepreneurs

What if your podcast could do more than simply grow your audience?

Podcasting takes a LOT of work. Planning episodes, recording, editing, publishing, promoting… and then doing it all over again the following week.

So if you’re using a podcast to grow your business, there comes a point where you need to ask... is your podcast actually helping you make sales?

In this episode of Online Business Uncovered, I’m joined by Adam Schaeuble, podcasting expert, speaker and master when it comes to launching, growing and monetising podcasts.

Adam and I explore how to stop thinking about your podcast as simply another content channel and start treating it as a genuine business asset.

We talk about why downloads aren't necessarily the metric you should be obsessing over, the importance of attracting the RIGHT listeners and how to create a clear pathway that moves people from listening to your podcast to taking the next step with your business.

We also explore how your podcast can support the sale of your online courses, digital products, memberships and other offers (without every episode feeling like one big sales pitch!).

Adam is also one of the expert speakers joining me at the Online Business Growth Summit, where he’ll be sharing his session, The 3 Week Content Campaign: How to Sell Digital Products to Podcast Listeners.

If you already have a podcast but you're struggling to understand how it fits into your wider sales strategy – or you're thinking about launching one and want to make sure it actually supports your business then this episode is for you.

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• Website: https://www.sellyourbrillianceonline.com/
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If you’re trying to grow an online business, chances are you’re spending a LOT of time marketing it.

Social media, emails, networking, content creation… organic marketing can be incredibly powerful but it also relies heavily on one thing... your time.

In this episode of Online Business Uncovered, I’m joined by Meta Ads and Digital Marketing Expert Tammy Pereira as part of my special Online Business Growth Summit Speaker Series.

We explore how paid advertising can help you create a more consistent and predictable way of getting your offers in front of the right people, without needing a huge advertising budget.

Tammy shares what you need to have in place before you start running ads, why paid advertising isn’t a magic fix for an offer that isn’t selling and how you can start testing Meta ads with a budget of as little as $5 a day.

We also talk about how AI is changing the advertising landscape and making it easier for small business owners to create, test and optimise their campaigns.

If you sell online courses, memberships or digital products and you’re ready to explore ways of growing your audience without relying entirely on organic marketing, this episode will give you plenty to think about.

Tammy is also one of the expert speakers joining me at the Online Business Growth Summit this October, where she’ll be delivering her session, How to Grow Your Digital Product Business with $5/Day AI Ads.

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• Website: https://www.sellyourbrillianceonline.com/
• Instagram: karen_digitalcoach
• LinkedIn: Karen Davies

GOT A QUESTION?

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If you want to grow your online business, building an email list is one of the most valuable things you can do but how do you actually get people to join it?

In this episode of Online Business Uncovered, I’m joined by creative copywriter Hayley Hickmott-Maurice, founder of Head and Heart Messaging (as part of my special Online Business Growth Summit Speaker Series).

Hayley believes great messaging needs both strategy and soul. It needs to support your wider business goals, but it also needs to sound like you, connect with real people and give them a reason to trust your business.

We talk about why so many businesses get their messaging wrong by focusing on themselves rather than the person they’re trying to reach, and how shifting the focus back to your audience can completely change the way your marketing lands.

We also dive into lead magnets and email list building.

Hayley explains why one of the biggest mistakes you can make is trying to solve too big a problem with your lead magnet. Instead, a strong lead magnet should focus on one specific problem your ideal customer is already experiencing and give them a useful, achievable solution.

We explore how to identify that problem, how to use your lead magnet to attract the right people and why moving your audience from social media onto your email list gives you an opportunity to build deeper relationships over time.

Because growing an email list isn't simply about collecting email addresses.

It's about creating an audience of people who have actively chosen to hear more from you, nurturing that relationship and ultimately creating a natural pathway towards your paid products, programmes and services.

We also discuss the growing role of AI in content creation and why Hayley believes the human elements of your messaging (your personality, experiences, values and understanding of your customers) matter more than ever.

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• Website: https://www.sellyourbrillianceonline.com/
• Instagram: karen_digitalcoach
• LinkedIn: Karen Davies

GOT A QUESTION?

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Launching your online course, programme or digital product doesn’t need to be complicated but as business owners, we have a habit of making it that way!

We convince ourselves we need complicated funnels, loads of tech, perfectly written emails, huge audiences and elaborate launch strategies before we can possibly put our offer out into the world.

But what if you stripped it all back?

In this episode of Online Business Uncovered, I’m joined by Matt Hall (as part of my special Online Business Growth Summit Speaker Series) to talk about why we need to stop overcomplicating our launches and focus on what actually helps us get our offers in front of the right people.

We explore some of the common mistakes business owners make when launching, why it’s so easy to get caught up in everything we think we should be doing and how simplifying the process can make it much easier to actually get started and make sales.

Creating your offer is only one part of building scalable income… at some point, you have to put it out there and ask people to buy it!

If you have an online course, programme or digital product sitting on your laptop because you’re overwhelmed by the thought of launching it or you’re creating something new and wondering how on earth you’re going to sell it then this episode is for you.

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• Website: https://www.sellyourbrillianceonline.com/
• Instagram: karen_digitalcoach
• LinkedIn: Karen Davies

GOT A QUESTION?

Want to ask me a question, suggestion for an episode or maybe you would like to be a guest?

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Does selling your offer make you feel uncomfortable?

Maybe you love creating your courses, programmes or digital products but when it comes to actually talking about them, starting sales conversations or asking someone to buy, you find yourself holding back.

In this episode of Online Business Uncovered, I’m joined by Sales Coach Lisa Yelland as part of my special Online Business Growth Summit Speaker Series to explore how to sell more without feeling pushy, awkward or “sales-y”.

Lisa believes one of the biggest problems facing small business owners isn’t necessarily their offer or their sales strategy... it’s sales avoidance.

We explore why so many entrepreneurs avoid selling, how fear of rejection and our own experiences of being sold to can influence the way we approach sales, and why selling doesn’t have to mean becoming a completely different version of yourself.

Lisa shares why she sees sales as a conversation rather than something that only happens at the end of a launch. We discuss how having more conversations throughout your customer journey can help you understand what people actually need, validate your offers, build stronger relationships and ultimately make more sales.

If you know you need to get better at selling but you don’t want to use pushy tactics or complicated sales strategies, this conversation will give you a refreshingly simple way to think about sales.

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• Website: https://www.sellyourbrillianceonline.com/
• Instagram: karen_digitalcoach
• LinkedIn: Karen Davies

GOT A QUESTION?

Want to ask me a question, suggestion for an episode or maybe you would like to be a guest?

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Do you really need to be on every social media platform to grow your business?

If you’re constantly creating content, trying to keep up with Instagram, LinkedIn, Facebook and the latest trends but wondering whether all that effort is actually generating results, this episode is for you.

In this episode of Online Business Uncovered, I’m joined by content strategist and graphic designer Beth Cameron as part of my special Online Business Growth Summit Speaker Series.

Beth helps service-based business owners use social media more strategically, focusing on attracting the right people, building trust and creating content that supports their business rather than simply chasing followers, views and vanity metrics.

We talk about why trying to be everywhere can leave you spreading yourself too thin and how choosing one or two platforms could actually help you create a more effective and sustainable social media strategy.

Beth also shares why having a smaller but highly relevant audience can be far more valuable than having thousands of followers who are never going to buy from you.

If you are using social media as part of your marketing strategy then this episode is for you!

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• Website: https://www.sellyourbrillianceonline.com/
• Instagram: karen_digitalcoach
• LinkedIn: Karen Davies

GOT A QUESTION?

Want to ask me a question, suggestion for an episode or maybe you would like to be a guest?

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Is your business actually profitable or are you simply bringing in more revenue while working more hours?

In this episode of Online Business Uncovered, I’m joined by Catherine Roe to talk about what it really means to build a profitable, sustainable business (one that supports you rather than demanding more and more of your time!).

It’s easy to focus on increasing sales and growing revenue, but those numbers don’t always tell the full story. If your expenses are rising, your workload is increasing and there never seems to be enough left over, it might be time to look a little more closely at what’s happening behind the scenes.

In this episode, Catherine and I explore the numbers business owners really need to understand, why revenue and profit are two very different things, and how having greater visibility over your finances can help you make much better decisions about how you grow.

We also talk about capacity, the hidden costs of growth and why building a successful business shouldn’t mean sacrificing all of your time and freedom in the process.

If you want to make more intentional decisions about your money and create a business that is both profitable and sustainable, this conversation is for you.

Catherine is also one of the expert speakers joining me at the Online Business Growth Summit 2026, where she’ll be sharing her session, No More 24/7: Building a Profitable Business Without Burning Out.

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• Website: https://www.sellyourbrillianceonline.com/
• Instagram: karen_digitalcoach
• LinkedIn: Karen Davies

GOT A QUESTION?

Want to ask me a question, suggestion for an episode or maybe you would like to be a guest?

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What if the thing that makes your brand stand out isn’t better graphics, smarter marketing or a more polished logo but simply being more YOU?

In this episode of Online Business Uncovered, I’m joined by Brand Alchemist Gemma Storey as part of my special Online Business Growth Summit Speaker Series.

Gemma and I explore why branding goes far deeper than your logo, colours and fonts and why the most powerful brands are built around identity, personality, values and the things that make you different.

Gemma shares her own experience of starting her business believing she needed to look and sound a certain way to be considered “professional”, before realising that she was hiding the very things that made her unique.

We talk about why putting yourself at the heart of your brand can feel vulnerable, how your branding influences trust and perceived value, and why investing in your brand can play such an important role in how you position and price your business.

We also get into a fascinating conversation about AI and branding. As it becomes easier than ever to generate content and visuals at the click of a button, could authenticity become one of our biggest competitive advantages?

If your business has evolved but your brand hasn’t quite caught up (or you feel like you’ve been playing it safe with how you show up) then this episode will encourage you to think differently about what your brand really represents.

You don’t need to look like everyone else to be taken seriously… you might just need to become more YOU.

🎟️ Online Business Growth Summit | 6th–8th October 2026

If you’re ready to build a business that creates more income, flexibility and freedom without relying entirely on your time, come and join us.

🌟 REGISTER FOR FREE HERE 🌟

BOOK A DISCOVERY CALL

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• Website: https://www.sellyourbrillianceonline.com/
• Instagram: karen_digitalcoach
• LinkedIn: Karen Davies

GOT A QUESTION?

Want to ask me a question, suggestion for an episode or maybe you would like to be a guest?

Email me at [email protected]

Have you ever known exactly what you need to do to move your business forward but for some reason, you’re still not doing it?

Maybe you’ve been meaning to launch your offer, become more visible, send that email or finally take action on an idea you’ve been sitting on for months. You know what the next step is, yet procrastination, overthinking or self-doubt somehow get in the way.

In this episode of Online Business Uncovered, I’m joined by Transformational Coach, Master Holistic Practitioner, Speaker and Author Deb Doughty as part of my special Online Business Growth Summit Speaker Series. Deb shares a fascinating perspective on why knowing what to do isn’t always enough to create change. We explore the unconscious beliefs and patterns that can influence the way we behave, why we sometimes sabotage our own progress and why simply trying to be more disciplined or motivated might not solve the real problem.

We talk about the gap between our conscious goals and unconscious beliefs, how fear can show up in ways we don’t necessarily recognise and why we can find ourselves repeating the same behaviours even when we genuinely want something to change.

One of the ideas from our conversation that really stood out to me was that we can’t always solve an unconscious problem with a conscious solution because sometimes you don’t need another strategy, course or piece of information. You already know enough.

The real question is… what’s stopping you from acting on what you know?

If you’ve ever felt frustrated with yourself because you know you’re capable of more but something keeps holding you back, this episode will give you a completely different perspective on what might really be going on.

Deb is also one of the 21 expert speakers joining me at the Online Business Growth Summit this October, where we’ll be exploring how to build a more scalable, sustainable and profitable online business that gives you greater freedom.

🎟️ Online Business Growth Summit | 6th–8th October 2026

If you’re ready to build a business that creates more income, flexibility and freedom without relying entirely on your time, come and join us.

🌟 REGISTER FOR FREE HERE 🌟

BOOK A DISCOVERY CALL

Support the show

WANT TO FIND OUT MORE?

Passive Profit Accelerator - click here

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• Website: https://www.sellyourbrillianceonline.com/
• Instagram: karen_digitalcoach
• LinkedIn: Karen Davies

GOT A QUESTION?

Want to ask me a question, suggestion for an episode or maybe you would like to be a guest?

Email me at [email protected]

Most of us start a business because we want more freedom.

More control over our time. More flexibility. More choice over how we work and who we work with.

But somewhere along the way, running a business can start to feel like anything BUT freedom.

We’re wearing all the hats, trying every strategy, listening to everything we should be doing and wondering why success isn’t happening as quickly as we thought it would.

In this episode of Online Business Uncovered, I’m joined by Intuitive Business Coach Lindsey Burden as part of my special Online Business Growth Summit Speaker Series for a wonderfully honest conversation about what it REALLY takes to build a successful business.

Because despite what we sometimes see online, there is no magic bullet.

Lindsey and I talk about why one of the biggest mistakes business owners make is constantly looking for something new when the strategy they already have simply hasn’t been given enough time to work.

We explore why clarity and consistency matter so much, why your business strategy needs to work for YOU rather than following someone else’s blueprint, and why building a business inevitably involves making mistakes, changing direction and figuring things out as you go.

We also get into the side of entrepreneurship that perhaps isn't talked about enough – fear, self-doubt and the uncomfortable reality of doing things before you feel completely ready.

Lindsey shares why understanding what is really holding you back can help you take that all-important first step and start building the evidence, confidence and resilience you need to keep moving forward.

Lindsey will also be joining me at the Online Business Growth Summit, where she’ll be helping you explore the fears and mental blocks that could be preventing you from taking the next step in your business.

If you’re building a business because you ultimately want more freedom, but sometimes find yourself wondering why it feels so hard, this is a conversation I think you’ll really relate to.

🎟️ Online Business Growth Summit | 6th–8th October 2026

If you’re ready to build a business that creates more income, flexibility and freedom without relying entirely on your time, come and join us.

🌟 REGISTER FOR FREE HERE 🌟

BOOK A DISCOVERY CALL

Support the show

WANT TO FIND OUT MORE?

Passive Profit Accelerator - click here

Easy Course Kickstarter Kit - click here

Sell Your Brilliance Online Membership: Click here to get started!

GET IN TOUCH

• Website: https://www.sellyourbrillianceonline.com/
• Instagram: karen_digitalcoach
• LinkedIn: Karen Davies

GOT A QUESTION?

Want to ask me a question, suggestion for an episode or maybe you would like to be a guest?

Email me at [email protected]