In the online space there is often a misconception that, just by simply creating a product and putting out into the world, you will will start to generate an abundance of sales however in truth, if nobody knows who you are, what you do or how you can help them then you will most likely struggle to achieve your goals. Creating a strong, online personal brand is an essential step to creating a successful online business.
In this episode of the Digitally She Does It podcast, I talk to award-winning PR Consultant, Islay O’Hara about what a personal brand is, why we need to build one and how we can leverage this online to influence the sales we desire. Islay shares her wealth of knowledge & experience and clearly explains how creating an authentic personal brand can help us, to not only stand out online, but to also build trust with our audience and generate more sales in our business.
If you are looking to create a successful online business or you are looking to enhance your online income then this is definitely one episode not to be missed!!!
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