If you're new to writing copy even getting started can be a daunting prospect. What do you say? How are you going to convince a person to click on a link or purchase your online course simply through the use of the written word?

In this episode, I fol...

Avoid one of the biggest mistakes people make when they first start out creating their online course. Approaching course creation from a totally different angle will get your courses to market faster and increase sales. The market is changing, it's har...

In this episode, I help Scott Beebe break down the conceptual, logical view of his online course into emotionally based benefits for his students and share Ray Edwards' template for a sales letter known as the P.A.S.T.O.R framework.

We start the call ...

Scott Beebe shares his journey as we break down the veil of overwhelm, set a clear vision and logical action steps to effectively market his new online course.

I don't know about you, but one of the problems I had to address early on was focus. I had ...

In this episode we're going to look at the importance of keywords in all stages of your online course development, we look at how pre-launch pages can play a valuable role in market research and we look at some of Mike Koenigs 2016 marketing prediction...

In the first episode for 2016 I'm going to cover some questions that I have received over the last couple of weeks relating to topic selection, online course navigation and course structure and organisation.

Topic Selection

Over the final few days of...

In this the final episode for the year we look at the five most popular episodes for 2015, where my massage marketing course is at and what's coming in early 2016.

I would firstly like to thank all my guests who gave so freely of their time and expert...

In this episode, Phil Ebiner joins me to talk about how he successfully promotes his online courses on Udemy, Teachable and similar platforms. Phil currently earns between $15,000 and $20,000 a month in course sales so it's fair to say his methods are ...

In this episode, I talk about a major problem that all online course creators face, piracy. Unfortunately, there is little you can do to protect your hard work against this threat but there are a couple of things you can do to either deter theft or red...

In this episode, I talk about three of the most common challenges that people come across as they work towards creating and marketing their online course.

This will be the first of a number of Podcasts on this topic. This episode touches on equipment ...