Online Course Empires

By Paul Thomson

What's Online Course Empires about?

Build BETTER COURSES and SELL MORE of them. Your host Paul Thomson unpacks the tools & strategies you need to impact the masses, generate sustainable revenue & scale your online business into an empire.

If you want to grow your business, keep listening. If you want to do it faster, head to thepaulthomson.com

Download our free app to listen on your phone

Online Course Empires episodes:

03.16.2023
EP 37: Selling Courses: Free Course or Free Webinar - What Works Best?
Are you a course creator struggling to decide whether to offer a free course or host a free webinar to attract more students to your flagship courses? Look no further! In this episode, I break down the pros and cons...
03.14.2023
EP 36: Unlock the Secret to Attracting the Perfect Students for Your Online Course
Are you a course creator struggling to find the right students for your online courses? Look no further! In this video, I share my expert advice on how to identify and engage with your target market to boost your course...
05.17.2022
EP 35: How to Stay CONSISTENT As a Course Creator to Achieve SUCCESS
In a multi-billion dollar industry, it is still one of the hardest to crack in terms of getting your business to a healthy, stable and super-profitable position. But all that said, there are still millions of successful course creators out...
03.08.2022
EP 34: How to Keep Your Students ENGAGED in an Online Course
It's no secret that most people never finish an online course. They drop out, give up, or bail when it gets too hard. So in this episode, I'm going to share with you 3 strategies that you can use...
03.01.2022
EP 33: 3 Things To Try If Your Course Sales Flopped
Have you launched a course and sales tanked? Or maybe you expected more students to enroll but sales are too slow (or non-existent)? I’ve worked with so many people to get their course sales back on track and...
01.17.2022
EP 32: Easiest Way To Sell Courses In 2022
While the online course industry is growing like crazy, there are still course creators out there struggling to scale their business. After $3M in course sales for my clients, I’ve got the hot tip for you on how to...
12.15.2021
EP 31: How To Stop Being Busy & Broke
Let me tell you about the "busy and broke" course creator. They're spinning their wheels and not making any progress. Trying to stay current on every social channel and feeding the content machine, but not making a single sale....
10.05.2021
EP 30: Referral Marketing with Gaetano Caruana, Founder of EarlyParrot
Have you ever had someone tell you about a product they love and then you've gone and bought it yourself? Or watched a TV show because it was recommended to you? Ever wondered how to get your students...
09.14.2021
EP 29: Scaling Roadmap for Course Creators
As a course creator, there are a lot of things you COULD be doing, but only a few things you SHOULD be doing. So in this episode, I walk you through the Scaling Roadmap for Course Creators. This roadmap...
08.03.2021
EP 28: Top 3 Reasons Coaches Fail
If you’re like most coaches, you probably started off your business with a handful of 1:1 clients. There comes a point where you want to grow your business. But there are only so many hours in a day and...
06.29.2021
EP 27: Selling Your Courses Using Evergreen Webinars with Melissa Kwan (Cofounder & CEO, eWebinar)
Want to know how to sell your course using evergreen webinars? In this episode, I chat with Melissa Kwan who is the Cofounder and CEO of eWebinar, an automated webinar solution that saves people from doing the same webinar...
06.15.2021
EP 26: Monetising 800k followers on Instagram with Jordan Hammond & Sophia Pope
What's it like being paid to travel the world and take photos for some of the biggest brands in the world? In this episode, I have the honor of interviewing the power couple behind one of the best Travel...
06.01.2021
EP 25: Making Accessible & Inclusive Digital Courses For ALL Learners with Dustin Bakkie
"Everyone should be able to learn from and access the life-changing content that people are creating and sharing." Join me today on the podcast as I chat with the incredible Dustin Bakkie. He is the founder of The High...
05.04.2021
EP 24: Self-Promoting In Other Facebook Groups (without getting blocked!)
Most Facebook Groups don't allow self-promotion. So when you try to sell your course in other people's groups, you are likely to be blocked, banned, or have your posts deleted and removed. In this video, I'm going to...
03.16.2021
Ep 23: The $2.5MM Sales Page
Imagine sending tons of people to your sales page and not a single person buys your course. In this episode, I'm going to teach you how to create a BETTER online course sales page that you can be sure...
03.02.2021
EP 22: 14,000 Students In Their 60s to 80s: Lessons From Master Weaver, Author & Course Creator, Tien Chiu
My special guest today has taught over 14,000 students since she launched her first course just 2.5 years ago. The coolest thing though is her niche! Tien Chiu is an award-winning weaver, author, and course creator who teaches...
02.02.2021
EP 21: 7 Ways To Increase Engagement In Your Online Course
According to industry standards, only about 3% of people who start an online course actually stay engaged long enough to go on and finish it. On average, your students will only consume about 35% of the course, and then...
01.26.2021
EP 20: Getting your Business featured in the Press
If you’ve been wanting to land press and media opportunities, listen in! In this episode, my guest is a Public Relations expert, Morgan Sheets. We dive into how using media coverage supports entrepreneurs to increase their impact, leverage their...
01.22.2021
EP 19: Top 17 Online Course Trends In 2021
Selling more courses is high on the agenda in 2021 for many businesses. For some it's a necessity due to lockdowns, for others it's an opportunity to scale quickly through a highly leveraged product. Either way, online courses continue...
12.18.2020
EP 18: Surprise and delight your students to boost your sales and student success rate
Such a pleasure chatting with Matt Barnett, CEO of Bonjoro. They've built an incredibly powerful tool to help you to convert more prospective students, increase retention rates and drive more advocacy for your school with perfectly timed personal videos....
11.12.2020
EP 17: Why you SHOULDN'T sell on Black Friday
For a lot of course creators, selling on Black Friday is a terrible decision that will hurt your business. If you're gearing up to sell something on Black Friday, you have to watch this asap! It's going to...
10.29.2020
EP 16: How to guarantee course sales - EVERY time
It's devastating seeing people invest time, money, and tons of energy into creating their course only to launch it to a bunch of crickets. Listen in to learn how you can eliminate the risk of failure here by...
10.14.2019
EP 15: The secrets to keeping your students ENGAGED in your course
A huge problem I see in the industry, are course creators struggling to keep students engaged in their courses. In this episode, I dive deep into the practical measures you can introduce into your course & overall student experience...
10.07.2019
EP 14: Head of Partner & Affiliate Marketing Thinkific, Paddy McGill & I dive into a broad ranging, fun chat on affiliates, sales, marketing & productivity hacks
Paddy McGill is an absolute powerhouse that grew the Thinkific affiliate/partnership program MRR 1000%+ in a ~3 year period. In this episode, we dive deep into marketing for online courses, sales & we start to scratch the surface on...
09.25.2019
EP 13: 4 simple steps to outline your entire course
Your course needs to have an attainable big promise. To get clear on that, decide who you're helping & what is the goal/transformation? In this episode, I take you through the same process I use with my clients to...
09.17.2019
EP 12: Fiverr, Hootsuite & John Lee Dumas all choose Rob Galvin to build their membership sites: Learn how to Power up your membership sites to world-class standards
Rob Galvin is one of the best in the world when it comes to designing & building membership sites. He builds exclusively on the Thinkific platform & custom develops experiences for each individual clients; including the likes of Fiverr, Hootsuite,...
09.11.2019
EP 11: My organic marketing strategy I use to grow a 6-figure+ online business
Everyone is quick to jump on the Facebook Ads train, but they're usually wasting money & losing time in the process. In this episode, I dive deep into how I grew my business to a healthy & stable 6-figure+...
09.05.2019
EP 10: Discover the hidden value of retaining students by stacking your courses & offers
Here's the truth: It's far cheaper & more efficient to sell to current students than it is to buy new students. When you're creating your course, focusing on Student Retention & Student Success will give you leverage to feed...
08.01.2019
EP 9: Pricing your course just right: How to sell your course for the perfect price
Most course creators struggle to price their course. So many people don't charge enough & they lost credibility. While others charge way too much & under-deliver on the course promise. In this episode, we uncover a few simple...
07.29.2019
EP 8: How long should your lessons be? And what should they include?
One of the most common questions I get is usually around how long lessons should be. In this episode, I answer the question once & for all. I also share what I suggest you include inside your lessons. As...
07.24.2019
EP 7: Boost your course sales with this simple copywriting method
Stop trying to SELL your course. I know you think I'm crazy but if you're pushing for the sale based on features of the course, you'll always lose. In this episode, I'll show you how to focus on...
07.22.2019
EP 6: 3M+ views on LinkedIn in 2018: Judi Fox has the inside scoop on LinkedIn & video marketing
Judi Fox achieved 3 million views in 2018 on LinkedIn and is recognized as a top LinkedIn Marketer in Inc.com and speaking at VidSummit, Social Media Week Lima, and Video Marketing World. In this episode, we dive deep into...
07.19.2019
EP 5: Monetize your podcast without advertisers: Launch & growth strategies for podcasting stardom with Jamie Atkinson
Jamie Atkinson is an absolute living legend on using podcasting as a tool to grow your network as well as your net-worth! In this episode we dive deep into launching a podcast, growing it sustainably & monetizing your show...
07.15.2019
EP 4: A DAILY email marketing strategy & other unconventional truths with Marc "The Coach's Coach" Mawhinney
Marc Mawhinney is a living legend in the coaching space. Where many "zig", he "zags"! In this episode, we chat about how Marc helps coaches get more clients (without paid advertising). Yep, you read that right. He's...
07.15.2019
EP 3: $36M from Facebook Ads with the giant, Kyree Oliver
Be warned, this episode is not for the faint-hearted. My guest, Kyree Oliver is a former Division-1 football player and current digital marketer who has produced over $36 million from Facebook Ads. Yes, $36 MILLION dollars... In...
07.15.2019
EP 2: Chatbots For Course Creators and Funnel Builders with Paul Ace
Paul Ace is the mastermind behind some of the world's best chatbots. We touch on the project he just finished for John Lee Dumas of Eofire.com! Paul. Ace. Is. Legit! He doesn't just "make chatbots", he engineers them! ...
07.14.2019
EP 1: Growing massive, engaged Facebook Groups (effortlessly) to sell more courses with James Bowen
James Bowen is world-class at growing communities online & keeping them engaged. He has over 20,000 members in his newest Facebook Group & just recently 10X the group's engagement in 30 days. In this episode, we dive deep into...

What's Online Course Empires about?

Download our free app to listen on your phone

Online Course Empires episodes:

EP 37: Selling Courses: Free Course or Free Webinar - What Works Best?

EP 36: Unlock the Secret to Attracting the Perfect Students for Your Online Course

EP 35: How to Stay CONSISTENT As a Course Creator to Achieve SUCCESS

EP 34: How to Keep Your Students ENGAGED in an Online Course

EP 33: 3 Things To Try If Your Course Sales Flopped

EP 32: Easiest Way To Sell Courses In 2022

EP 31: How To Stop Being Busy & Broke

EP 30: Referral Marketing with Gaetano Caruana, Founder of EarlyParrot

EP 29: Scaling Roadmap for Course Creators

EP 28: Top 3 Reasons Coaches Fail

EP 27: Selling Your Courses Using Evergreen Webinars with Melissa Kwan (Cofounder & CEO, eWebinar)

EP 26: Monetising 800k followers on Instagram with Jordan Hammond & Sophia Pope

EP 25: Making Accessible & Inclusive Digital Courses For ALL Learners with Dustin Bakkie

EP 24: Self-Promoting In Other Facebook Groups (without getting blocked!)

Ep 23: The $2.5MM Sales Page

EP 22: 14,000 Students In Their 60s to 80s: Lessons From Master Weaver, Author & Course Creator, Tien Chiu

EP 21: 7 Ways To Increase Engagement In Your Online Course

EP 20: Getting your Business featured in the Press

EP 19: Top 17 Online Course Trends In 2021

EP 18: Surprise and delight your students to boost your sales and student success rate

EP 17: Why you SHOULDN'T sell on Black Friday

EP 16: How to guarantee course sales - EVERY time

EP 15: The secrets to keeping your students ENGAGED in your course

EP 14: Head of Partner & Affiliate Marketing Thinkific, Paddy McGill & I dive into a broad ranging, fun chat on affiliates, sales, marketing & productivity hacks

EP 13: 4 simple steps to outline your entire course

EP 12: Fiverr, Hootsuite & John Lee Dumas all choose Rob Galvin to build their membership sites: Learn how to Power up your membership sites to world-class standards

EP 11: My organic marketing strategy I use to grow a 6-figure+ online business

EP 10: Discover the hidden value of retaining students by stacking your courses & offers

EP 9: Pricing your course just right: How to sell your course for the perfect price

EP 8: How long should your lessons be? And what should they include?

EP 7: Boost your course sales with this simple copywriting method

EP 6: 3M+ views on LinkedIn in 2018: Judi Fox has the inside scoop on LinkedIn & video marketing

EP 5: Monetize your podcast without advertisers: Launch & growth strategies for podcasting stardom with Jamie Atkinson

EP 4: A DAILY email marketing strategy & other unconventional truths with Marc "The Coach's Coach" Mawhinney

EP 3: $36M from Facebook Ads with the giant, Kyree Oliver

EP 2: Chatbots For Course Creators and Funnel Builders with Paul Ace

EP 1: Growing massive, engaged Facebook Groups (effortlessly) to sell more courses with James Bowen

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