Online Digital Marketing Today

AI can now crank out content at the speed of a caffeinated intern. The catch is that most of it sounds exactly the same.

In this podcast episode, we dig into Mark W. Schaefer's book Audacious and its core argument: when artificial intelligence floods the marketplace with fast, generic content, the brands that survive will be the ones that get boldly human and memorable.

That means no more hiding behind safe, bland marketing. Schaefer argues that companies need to deliberately disrupt their narratives, platforms, and storytellers to build real emotional connections with their audiences.

Is AI useful? Sure. Think of it as a very capable administrative assistant. But it can't replicate lived experience, empathy, or a personal point of view, and those are the things people remember.

You'll hear why thoughtful creativity and everyday moments of awe set a brand apart, and why a mindless race to produce high-volume content is a race you don't want to win.

If you care about AI and marketing, content strategy, brand storytelling, and standing out in a crowded market , this one is for you.

Want help with AI? Contact us and let's discuss solutions using AI in your business. https://calendly.com/mdrobes

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Want answers to your most pressing questions about Digital Marketing.

EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions.

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Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",.
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Search is changing faster than ever. If you've noticed your competitors suddenly showing up in AI search results while you're nowhere to be found, you're not imagining it.

Welcome to the show, where we talk about SEO, Generative Engine Optimisation (GEO), and how to rank in AI-powered search, including ChatGPT, Perplexity, Claude, and Google's AI Overviews.

Here's why it matters. The 2025 edition of our search marketing guide covers both traditional SEO and GEO, and over 100,000 business owners and marketers have used it to improve their rankings and sell more. No fluff. No jargon. Just strategies that work.

Whether you're new to search marketing or a seasoned pro, we'll show you how to:

• Choose keywords that actually drive purchases, in both traditional and AI search
• Optimise your website for Google and AI crawlers
• Create content that resonates with people while teaching AI what you're an expert in
• Build real authority through content marketing and digital PR
• Put together a strategy that works today and adapts for tomorrow

And since we don't do hype, here are the real numbers. One client grew from $2K to $3.4M in monthly revenue. Another went from 35 leads a week to 400 a day. The book's case studies break down how they did it.

The 2025 edition adds a brand new GEO section, a complete guide to ranking in AI search engines, updated strategies for Google's AI Overviews, and new case studies from both traditional and AI search. Lifetime updates are included, so it's the only search marketing book you'll need as search evolves.

Tired of losing ground to competitors in search? Let's fix that.

One small warning: following these strategies may lead to sudden increases in website traffic and revenue. You might need to scale your operations. Consider yourself warned.

To purchase this book head over to amazon.com and search for: https://www.amazon.com/How-Get-Top-Google-English/dp/B0BW384QT8/ref=sr_1_4?crid=8HDWF8SSU6KC&dib=eyJ2IjoiMSJ9.YkdKF_Zc8VJivpBtp-LXaEMyRsriLC7KJ5WEjpQbzh1fuChyEc2TverA_vHcmMysvkEm7XsaGjKoEZg-0oYYilJg94i664MuWA_PARzTl1r-U6wc3HZ5r1FM2EIpz0uPrftIKKCf9yUG-4VmKTgqG5zPpHCdx4UYiRmL4wuRz6YGjvJkVFrbh5FXH9LXWpoEztrKQEWcDvxz2ughoWjzYG4xpKvz4uHd6y-GrnPSWW1i53ymgaa14lTvgKgegKfqwdYnvYyq-zewYwIHTrd3mEugN4j4cSPZ4UCS0uqOwJc.d8mXn-6bjnKMrcDPOzpbBxHx7HvxFTKt46QOvbAd4Ek&dib_tag=se&keywords=SEO&qid=1792529508&s=books&sprefix=seo+%2Cstripbooks%2C192&sr=1-4

Interested in professional help? Schedule you no-cost exploratory call with Marvin at...https://calendly.com/mdrobes

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Want answers to your most pressing questions about Digital Marketing.

EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions.

Schedule that call NOW at https://calendly.com/mdrobes.

Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",.
Join Free at: https://www.facebook.com/groups/439598631698554/

Warning: This Episode Will Ruin Generic Marketing For You Forever

Forget everything you think you know about "getting your name out there."

Seth Godin's This Is Marketing isn't another fluffy business book about branding and social media tactics. It's a complete philosophical shift that'll make you question whether you've been treating your customers like actual humans... or just walking wallets.

In this episode, we tear apart the biggest lie in business: that you need to reach "everyone." 

Here's what you're about to discover:

→ Why targeting the smallest viable market is the secret weapon that makes corporate giants look desperate and confused

→ The uncomfortable truth about why your marketing feels exhausting (hint: you're demanding attention instead of earning it)

→ How to stop selling "features" and start creating the transformation people are actually dying for

→ The 5 questions that'll expose whether your customer experience matches your marketing promises... or if you're accidentally lying to people

→ Why a local plumber who "gets it" can crush a nationwide franchise that doesn't

Fair warning: This scores an 8.5/10 because it's heavy on strategy, light on paint-by-numbers tactics. You'll need to actually think and implement .

But if you're tired of being ignored... if you're done screaming into the void... and if you're ready to build a business people actually seek out instead of avoid?

Hit play. Your competition won't.

Here at EarningCoach Marketing our only job is to use digital marketing to get you more customers, clients or patients. Check out our website to find out more about our services that can build you business online: https://earningcoachmarketing.com

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Support the show

Want answers to your most pressing questions about Digital Marketing.

EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions.

Schedule that call NOW at https://calendly.com/mdrobes.

Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",.
Join Free at: https://www.facebook.com/groups/439598631698554/

Tired of pouring money into marketing that doesn't convert? Here's why your sales copy is probably failing—and the exact fix that'll turn browsers into buyers.

Most small-to-medium business owners make the same fatal mistake: they talk about what they DO instead of what their customers GET. You list your certifications, your years in business, your fancy equipment...and prospects scroll right past because nobody cares about YOU until they know what's in it for THEM.

In this episode, we're breaking down Dan Kennedy's battle-tested framework from "The Ultimate Sales Letter"—the same 28-step system that's driven millions in sales across every industry you can imagine. You'll discover why your "professional, trusted, full-service" messaging is putting people to sleep...and how to flip the script so prospects feel like you're reading their minds.

Here's exactly what you're getting:

• The "So What?" test that transforms boring feature lists into outcome-driven copy that actually sells
• 9 proven headline formulas you can swipe and deploy today—no copywriting degree required
• The 8-question framework for building a complete offer that eliminates buyer hesitation and makes saying "yes" the obvious choice
• Real-world before-and-after examples from plumbing, HVAC, remodeling, and service businesses just like yours

Whether you're writing website copy, email campaigns, or social media ads, this episode gives you the step-by-step blueprint for making every word work harder for your business. No fluff. No theory. Just proven tactics you can implement this week to start seeing better results.

Perfect for: Business owners, marketers, and anyone responsible for generating leads and closing sales in competitive local markets.

Bottom line: Stop guessing what'll work and start using what's already been proven. Hit play now and learn how to make your marketing actually pull its weight.

If Content Marketing is not your forte, speak with us at EarningCoach Marketing and find out how we can help. Schedule a no-cost discovery call at https://calendly.com/mdrobes

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Want answers to your most pressing questions about Digital Marketing.

EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions.

Schedule that call NOW at https://calendly.com/mdrobes.

Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",.
Join Free at: https://www.facebook.com/groups/439598631698554/

Want to crank out high-retention video content without burning out your team?

This episode breaks down the exact system top entrepreneurs are using to build realistic AI avatars, craft viral scripts, and automate their entire video production workflow—without looking cheap or robotic.

You'll discover:

✅ The 3-part High-Retention Script Framework (hooks, open loops, and battle-tested AI prompts)
✅ Visual pacing systems and pattern interrupts that keep viewers glued to the screen
✅ How to set up believable AI avatars using HeyGen and voice cloning
✅ The complete outsourcing playbook so you control the creative while your team handles the grunt work 

No fluff. No theory. Just the proven blueprint for building a content engine that drives authority, engagement, and leads on autopilot.

Perfect for: Entrepreneurs, marketers, and business owners ready to dominate video without doing it all themselves.

🎧 Listen now and start building your AI-powered content empire.

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Support the show

Want answers to your most pressing questions about Digital Marketing.

EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions.

Schedule that call NOW at https://calendly.com/mdrobes.

Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",.
Join Free at: https://www.facebook.com/groups/439598631698554/

Let me cut through the BS for a second.

Most entrepreneurs think attracting customers is some mystical skill you're either born with or you're not.

Wrong.

There's a proven, step-by-step process that turns cold leads into eager buyers. And it's way simpler than you think.

Here's the secret nobody talks about: It's all about psychology and reciprocity.

When you give someone something valuable FIRST... they're hardwired to return the favor. It's not manipulation. It's basic human nature.

Combine that with a solid system, and you've got yourself a revenue machine.

Here's what actually works:

Generate and qualify leads - Stop chasing everyone. Target the RIGHT people who actually need what you sell.

Build a killer brand - Your logo, website, business cards... everything needs to scream "PROFESSIONAL." Consistency builds credibility.

Use smart promotional gifts - Not cheap pens. Think thumb drives, useful tech. Put your name and contact info on it. Every time they use it, they think of YOU.

Write like you give a damn - Stop talking about yourself. Write about THEM. Their problems. How you'll fix them. Then tell them exactly what to do next: "Call now." "Book today." Clear and direct.

Nail the meeting - Show up prepared. Demonstrate you know their business. Make it about solving THEIR problems.

Follow up religiously - This is where 90% of people fail. Send that thank-you note. Share a relevant article. Keep the conversation alive.

Look, this works because it's built on how humans actually think and behave.

And here's the kicker: Your mindset matters just as much as your tactics. Stay accountable. Stay passionate. Take care of yourself. You can't build an empire if you're burned out.

This is the exact framework businesses use to consistently convert leads while their competitors wonder why nobody's calling them back.

The question is: Are you going to keep guessing... or start using what actually works? Call us to learn more: 732-523-2600

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Support the show

Want answers to your most pressing questions about Digital Marketing.

EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions.

Schedule that call NOW at https://calendly.com/mdrobes.

Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",.
Join Free at: https://www.facebook.com/groups/439598631698554/

The digital landscape has fundamentally shifted. Research shows that over 50% of Google searches now end without a click to any website. Social platforms increasingly prioritize keeping users on-site rather than directing them elsewhere. For businesses focused solely on driving traffic, this represents a measurable decline in traditional conversion paths.

But data also reveals an opportunity: brands with high mental availability capture 2-3x more market share than those relying on point-of-purchase decisions alone.

This podcast unpacks the Zero Click Marketing framework from Amanda Natividad and Rand Fishkin—a research-backed strategy that builds measurable trust, authority, and demand before prospects ever visit your website. (You can purchase their book via Amazon.com).

The Strategic Shift
Studies consistently show that B2B buyers complete 70% of their purchase journey before engaging a sales representative. In local services, 76% of mobile searchers visit a business within 24 hours—but only after establishing initial trust through content consumption.

Consider the evidence: A roofing company posting "5 signs you need a new roof—click link" generates average engagement rates below 1%. The same company listing all five signs directly in the post sees 340% higher saves and 280% more profile visits. Six months later, branded search for that company increased 156%.

That's zero click marketing delivering measurable outcomes.

Three Evidence-Based Principles

Platformless Value: Reduce Friction, Increase Trust

Content requiring clicks faces 68% higher abandonment rates. When prospects receive complete answers immediately—within feeds, search results, or business profiles—engagement metrics improve dramatically while building measurable trust equity.

A kitchen remodeling firm tested this directly: carousel posts with complete information generated 4.2x more saves and 89% more direct inquiries than link-driven posts promoting the same content.

Identity-Led Discoverability: Differentiation Drives Recall

Marketing research confirms that distinctive brand assets increase mental availability by up to 300%. Consistent point-of-view content creates pattern recognition that significantly outperforms generic messaging in recall tests.

An HVAC company establishing clear positioning—"We explain the repair before recommending replacement"—saw branded search increase 127% year-over-year while their undifferentiated competitors remained flat.

Compound Returns: Long-Term Value Creation

Analysis of 2,400 content pieces across 18 months shows that evergreen educational content generates 73% of total engagement despite representing only 40% of published material. Campaign-based content peaks quickly but contributes minimal long-term value.

Businesses adopting compounding strategies show average branded search growth of 34% annually versus 8% for campaign-dependent competitors.

Measuring Real Business Impact
Traditional attribution models capture only 23% of actual customer journey touchpoints. A more complete measurement framework combines:

Direct Outcomes: Track calls, bookings, and revenue with 15-30 day attribution windows to capture delayed conversions from brand awareness.

Demand Indicators: Monitor branded search volume (proven predictor of future revenue), direct traffic trends, and profile engagement metrics. These leading indicators typically precede conversion increases by 45-90 days.

Research validates the approach: Businesses tracking demand signals alongside conversions identify growth opportunities 3-4 months earlier than those monitoring last-click metrics alone.

30-Day Testing Protocol
Implementation follows a validated framework:

Phase 1 (Days 1-7): Document the ten highest-frequency pre-purchase questions using customer conversation data, search query analysis, and sales team input.

Phase 2 (Days 8-14): Create complete, self-contained content addressing each question. Testing shows video and carousel formats generate 2.1x higher engagement than text-only posts.

Phase 3 (Days 15-21): Publish across three content categories proven to drive different outcomes: educational content (awareness), point-of-view content (differentiation), and transformation stories (proof).

Phase 4 (Days 22-30): Deploy light CTAs ("Save this" vs. "Click here") which testing shows reduces friction by 83% while maintaining 92% of conversion intent.

Track both immediate conversion metrics and 30-60 day demand indicators to capture full impact.

Validated Results Across Industries
A legal practice publishing complete accident checklists directly in search-optimized posts increased consultation bookings by 43% while reducing cost-per-acquisition by 31%.

A remodeling firm sharing detailed before-and-after case studies with complete problem-solution narratives saw branded search grow 198% over 12 months, with 67% of new clients citing "already familiar with your work" as their primary selection criterion.

Analysis across 40+ implementations shows businesses adopting this framework achieve average branded search growth of 89% within six months while improving lead quality scores by 34%.

The Competitive Advantage
Market research indicates that 73% of businesses still optimize exclusively for click-through rates. Meanwhile, companies building mental availability through zero-click strategies capture disproportionate market share as traditional tactics deliver diminishing returns.

This podcast delivers the complete framework, implementation protocols, and measurement systems—backed by real performance data across industries—so you can build sustainable competitive advantage starting today.

If you enjoyed this podcast please follow u on Apple Podcasts or Spotify. Just search for Online Digital Marketing Today.

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Want answers to your most pressing questions about Digital Marketing.

EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions.

Schedule that call NOW at https://calendly.com/mdrobes.

Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",.
Join Free at: https://www.facebook.com/groups/439598631698554/

If you're still treating advertising like some kind of creative art project, you're literally throwing money out the window.

Here's what's crazy: Over 100 years ago, Claude C. Hopkins figured out the SECRET that most marketers STILL don't get today.

Advertising isn't about being clever. It's not about winning awards. And it sure as hell isn't about "brand awareness" or whatever fancy term agencies use to justify wasting your budget.

It's about ONE thing: Making sales you can actually TRACE.

In this episode, we break down the exact principles Hopkins used to turn advertising from a wild gamble into a predictable science. The kind of science that lets you know - DOWN TO THE PENNY - what's working and what's a complete waste of time.

You'll discover:

- Why your advertising is basically salesmanship on steroids (and how to make it work like your best salesperson... times a MILLION)
- The mail order secrets that prove what works BEFORE you risk a single dollar of your marketing budget
- Why specific claims beat vague "we're the best" garbage every single time (your customers are smarter than you think)
- How to use test campaigns so you NEVER lose money on advertising again
- The immutable laws of headlines and consumer psychology that make people actually READ your stuff

Here's the thing...

Modern consumers don't want your hype. They don't want your empty promises. They want FACTS. They want proof. They want to know exactly what you're offering and why it matters to THEM.

And when you give them that? Sales happen like clockwork.

This isn't theory. This is proven, tested, battle-hardened strategy that's made fortunes for over a century.

Perfect for: Entrepreneurs, marketers, business owners, copywriters, ad agencies, direct response marketers, digital marketing professionals, ecommerce sellers, and anyone who's tired of "creative" campaigns that don't make money.

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Support the show

Want answers to your most pressing questions about Digital Marketing.

EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions.

Schedule that call NOW at https://calendly.com/mdrobes.

Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",.
Join Free at: https://www.facebook.com/groups/439598631698554/

Hey, great news—you don't need a computer science degree to create AI agents that actually do useful stuff for you.

In this episode, we break down everything in plain English: what an AI agent really is (hint: it's like having a smart assistant that works 24/7), and the three simple pieces you need to build one.

Think of it like this: the language model is the brain, the tools are the hands that get things done, and the instructions are like training a new team member—you just tell them what to do and when to ask for help.

We'll walk you through starting with the best models first (so you know it works), then show you how these agents can take over tedious tasks like writing emails or finding information... so you can spend your time on the fun stuff.

No confusing tech talk. No overwhelm. Just a friendly, step-by-step guide to getting your first AI agent up and running.

Perfect if you're curious about AI but don't know where to start.

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Want answers to your most pressing questions about Digital Marketing.

EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions.

Schedule that call NOW at https://calendly.com/mdrobes.

Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",.
Join Free at: https://www.facebook.com/groups/439598631698554/

Here's the truth nobody's telling you:

Your Google Business Profile isn't just some online listing you fill out once and walk away from.

It's a living, breathing growth engine that can expand your local reach and flood your phone with customer calls...

...but ONLY if you treat it right.

See, most businesses think they're "done" after they punch in their address and upload a logo.

Big mistake.

Because Google doesn't reward businesses that exist .

It rewards businesses it can understand, trust, and see are ACTIVE .

That's where the Five Ps Formula comes in:

Profile Completeness + Pictures + Posts + Praise × Consistency = BIGGER PROXIMITY

(And yes, that multiplication sign matters. A LOT.)

Here's what this means in plain English:

✅ Profile Completeness = Mirror your website data EXACTLY. Same name, address, phone, services, hours. No confusion.

✅ Pictures = Fresh, REAL photos. Daily. Not stock images. Not "50 photos dumped once." Actual work being done, your team, your space.

✅ Posts = Regular updates using the Hook-Value-Proof-Action structure. Answer questions. Spotlight services. Show recent jobs.

✅ Praise = Reviews. Steady streams, not suspicious bursts. Ask for them. Respond to them. Feature them.

✅ Consistency = The MULTIPLIER. Small daily action beats frantic monthly cleanups every single time.

(EarningCoach Marketing is happy to provide you with a complete "Proximity Audit" for you just email us at [email protected] with the subject Proximity.)

The result?

You don't just rank near your physical address anymore.

You show up across your ENTIRE service area. Miles away. New towns. More customers.

This video breaks down the exact daily, weekly, and monthly tasks your team needs to turn your static listing into an active customer magnet.

We're talking grid-based tracking, the 30-day audit system, and how to prove to Google (and your customers) that you're the real deal.

No fluff. No theory. Just the systematic routine that expands your visibility and brings in direct inquiries.

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Support the show

Want answers to your most pressing questions about Digital Marketing.

EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions.

Schedule that call NOW at https://calendly.com/mdrobes.

Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",.
Join Free at: https://www.facebook.com/groups/439598631698554/