ONLINE MARKETING FOR DOCTORS PODCAST

I first heard about the Birkin bag while watching Sex and the City (Season 4, Episode 11 titled “coulda, woulda, shoulda”) where Samantha, one of the 4main characters of the show is at a Hermès boutique and asks to see a Birkin.  

As the sales clerk hands over the red Birkin, he tells her the price and the 5-year waiting list to which she replies “for a bag?!!!” and his response is: 

“It’s not a bag, it’s a Birkin.” 

Now a Hermes Birkin bag’s price can range from $US40,000 to $US500,000. 

The question is how do companies like Hermes, whose bags are highly overpriced, get away with increasing prices year over year by an averagely of 14% without experiencing the slightest drop in demand?  

I think they've mastered the art of increasing their customers’ perceived value on their products. 

In this podcast, I’m showing you the 4 Essential Ways to Increase Patient’s Perceived Value of Your Practice. 

• Why do your patients buy your products/services?

Thank you for checking it out.!💕 

Links mentioned in this episode: 

Discovery call booking link: https://onlinemarketingfordoctors.com/discovery-call-booking/  

7 Figure Samurai Sword Sales Guide For Clinics: https://onlinemarketingfordoctors.com/samurai-sales-guide/ 

8 Creative Ways To Generate More Positive Reviews For Your Practice: 

https://onlinemarketingfordoctors.com/generate-patient-reviews-webinar/ 

We’ve talked a lot about new patient conversion rate in our previous episodes, here are the links to check them out… 

https://onlinemarketingfordoctors.com/video-category/new-patient-conversion/  

https://onlinemarketingfordoctors.com/podcast-category/convert-more-new-patients/

_________________________________________ 

🔝LEARN MORE ➡️  

💡About Huyen Truong: https://onlinemarketingfordoctors.com/about-huyen-truong 

💡About OMD: https://onlinemarketingfordoctors.com/about-us 

📖Get a Copy of our latest 🆓FREE eBooks: https://onlinemarketingfordoctors.com/resources 

📞Book a 🆓FREE 15-Minute Discovery Call with OMD: https://onlinemarketingfordoctors.com/discovery-call-booking 

👇STAY UPDATED! 👇 

✅Website: https://onlinemarketingfordoctors.com 

✅Videos: https://onlinemarketingfordoctors.com/omd-tv 

✅Podcasts: https://onlinemarketingfordoctors.com/podcast 

✅Be Our Guest: https://onlinemarketingfordoctors.com/podcast-guests 

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✅Spotify Subscribe: https://open.spotify.com/show/4pwmKjLDFJiX6vL8kbd1Xs 

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🤝 LET'S CONNECT! 🤝  

🟢Instagram: https://www.instagram.com/online.marketing.for.doctors 

🟢Facebook: https://www.facebook.com/OnlineMarketingForDoctors 

🟢Twitter: https://twitter.com/OMDGlobal 

🟢LinkedIn: https://www.linkedin.com/company/online-marketing-for-doctors 

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#omd #podcast #marketingfordoctors #marketingforsurgeons #medicalmarketing #strategiesforsurgeons

Have you ever questioned yourself?  

 How do companies like Starbucks, whose coffee is highly overpriced for its quality, get away with increasing prices without experiencing the slightest drop in loyalty?   

If you think about expanding to multiple locations and have the vision to be the Starbucks of your sector, check out the 3 things you need to set up in our latest podcast episode called   How to Become the Starbucks of Your Sector.  

PS: Remember…“If you do what most people do, you’ll have what most people have. Which is not a lot!” 💕  

Show Notes  

Webinar: 3 MUST USE STRATEGIES THAT WILL GENERATE NEW PATIENTS & REFERRALS & BUILD-UP YOUR REPUTATION ON AUTOPILOT  

 https://onlinemarketingfordoctors.com/sales-funnel-webinar  

Discovery Call Booking With OMD Team: https://onlinemarketingfordoctors.com/discovery-call-booking  

_________________________________________ 

🔝LEARN MORE ➡️  

💡About Huyen Truong: https://onlinemarketingfordoctors.com/about-huyen-truong 

💡About OMD: https://onlinemarketingfordoctors.com/about-us 

📖Get a Copy of our latest 🆓FREE eBooks: https://onlinemarketingfordoctors.com/resources 

 📞Book a 🆓FREE 15-Minute Discovery Call with OMD: https://onlinemarketingfordoctors.com/discovery-call-booking 

👇STAY UPDATED! 👇 

✅Website: https://onlinemarketingfordoctors.com 

✅Videos: https://onlinemarketingfordoctors.com/omd-tv 

✅Podcasts: https://onlinemarketingfordoctors.com/podcast 

✅Be Our Guest: https://onlinemarketingfordoctors.com/podcast-guests 

✅iTunes Subscribe: https://podcasts.apple.com/au/podcast/online-marketing-for-doctors-podcast/id1372615660 

✅Spotify Subscribe: https://open.spotify.com/show/4pwmKjLDFJiX6vL8kbd1Xs 

✅Stitcher Subscribe: https://www.stitcher.com/show/online-marketing-for-doctors 

🤝 LET'S CONNECT! 🤝  

🟢Instagram: https://www.instagram.com/online.marketing.for.doctors 

🟢Facebook: https://www.facebook.com/OnlineMarketingForDoctors 

🟢Twitter: https://twitter.com/OMDGlobal 

🟢LinkedIn: https://www.linkedin.com/company/online-marketing-for-doctors 

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#omdtv #marketingfordoctors #marketingforsurgeons #medicalmarketing #strategiesforsurgeons 

Every time your phone rings, it could be a new patient with a family of five and 25 referrals waiting to be made—or it could be a blown opportunity.   

How your front desk handles each incoming phone call can be the difference between thousands of dollars in revenue generated and money lost for your practice.  

In this podcast, I’m showing you the 7 Reasons Your Front Desk May Be Losing 39% of Your New Patients and how to fix them.  

Thank you for checking it out!💕  

Links mentioned in this episode:  

Discovery call booking link: https://onlinemarketingfordoctors.com/discovery-call-booking/   

  7 Figure Samurai Sword Sales Guide For Clinics: https://onlinemarketingfordoctors.com/samurai-sales-guide/  

We’ve talked a lot about new patient conversion rate in our previous episodes, here are the links to check them out…  

https://onlinemarketingfordoctors.com/video-category/new-patient-conversion/   

 https://onlinemarketingfordoctors.com/podcast-category/convert-more-new-patients/   

_________________________________________ 

🔝LEARN MORE ➡️  

💡About Huyen Truong: https://onlinemarketingfordoctors.com/about-huyen-truong 

💡About OMD: https://onlinemarketingfordoctors.com/about-us 

📖Get a Copy of our latest 🆓FREE eBooks: https://onlinemarketingfordoctors.com/resources 

📞Book a 🆓FREE 15-Minute Discovery Call with OMD: https://onlinemarketingfordoctors.com/discovery-call-booking 

👇STAY UPDATED! 👇 

✅Website: https://onlinemarketingfordoctors.com 

✅Videos: https://onlinemarketingfordoctors.com/omd-tv 

✅Podcasts: https://onlinemarketingfordoctors.com/podcast 

✅Be Our Guest: https://onlinemarketingfordoctors.com/podcast-guests 

✅iTunes Subscribe: https://podcasts.apple.com/au/podcast/online-marketing-for-doctors-podcast/id1372615660 

✅Spotify Subscribe: https://open.spotify.com/show/4pwmKjLDFJiX6vL8kbd1Xs 

✅Stitcher Subscribe: https://www.stitcher.com/show/online-marketing-for-doctors 

🤝 LET'S CONNECT! 🤝  

🟢Instagram: https://www.instagram.com/online.marketing.for.doctors 

🟢Facebook: https://www.facebook.com/OnlineMarketingForDoctors 

🟢Twitter: https://twitter.com/OMDGlobal 

🟢LinkedIn: https://www.linkedin.com/company/online-marketing-for-doctors 

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#omdpodcast #omdtv #podcastforsurgeons #plasticsurgeons #cosmeticsurgeons #podcast #marketing #plasticsurgery #businessconsulting #strategiesforsurgeons #marketingfordoctors #marketingforsurgeons #medicalmarketing #strategiesforsurgeons 

Whether you like it or not, sales or new patient generation is a vital part of running a practice as nothing happens until a transaction occurs.  

If you notice the busiest practices aren’t necessarily the ones that have more experience or skills than you do, they just know how to market themselves better.  

McDonalds is not the one that sells the tastiest burgers but they sell the most, are you with me on this?  

I was reading one of the best-selling books in sales called the Ultimate Sales Machine written by Chet Holmes and he had this saying…  

“When you sell, you break rapport. When you educate, you build it. Sales is all about building rapport with your prospects.”  

You can now see the importance of educating patients and in this podcast, I’m going to show you 5 things dos and don’t when it comes to organising a patient seminar or dinner with doc event. 

Thank you for checking it out!💕  

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Show Notes   

Links mentioned in this episode:  

Discovery call booking link: https://onlinemarketingfordoctors.com/discovery-call-booking  

 Automated Webinar Sales Funnel online course: https://onlinemarketingfordoctors.com/webinar-sales-funnel-course 

This morning, I read an article on Forbes magazine and saw these interesting stats… 

“Acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention by 5% can increase profits from 25-95%.  

The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.” 

So don't spend 5 times more attracting new patients, nurture the existing ones! 

In this podcast, I’m going to show you 3 creative ways to nurture them and improve the patient’s referral.

Thank you for checking it out.!💕 

Show Notes: 

Links mentioned in this episode: 

Discovery call booking link: https://onlinemarketingfordoctors.com/discovery-call-booking/  

Last week, we had the opportunity to be one of the sponsors of the 43rd annual ASAPS (Australasia Society of Aesthetic Plastic Surgeons) conference and I myself managed to attend all the presentations and training for practice to improve the new patient conversion rate and interestingly everyone was talking about the ONE THING. 

In this podcast, I’m showing you the One Move To Take To Increase The New Patient Conversion Rate For Your Clinic IMMEDIATELY. 

 If you want to know more about how to grow your practice, be sure to check out our other podcast and videos, including ‘8 Steps to Automate Your Marketing and Scale Your Practice Up!’: https://onlinemarketingfordoctors.com/automate-marketing/  

Show Notes: 

Links mentioned in this episode:  

Discovery call booking link: https://onlinemarketingfordoctors.com/discovery-call-booking/   

 Podcast #1: The Importance of Patient Reviews and 5 Steps to getting More Patient Reviews   

https://onlinemarketingfordoctors.com/podcast/getting-more-patient-reviews/   

Booking application recommendations:  

• Calendly: https://calendly.com  

• Schedule Once: https://www.scheduleonce.com  

Email automation software recommendations:  

• Active Campaign: https://www.activecampaign.com/marketing-automation   

• Keap: https://keap.com   

Getting patient reviews is one of the key challenges in improving a medical clinics’ online reputation and increasing new patient conversion rates.     

While unhappy patients are more self-motivated to have their frustrations heard and quick to make their feelings known, happy patients will usually need a slight nudge to share their positive experiences with your practice.  

Now we all know how important patient reviews are, I’d like to show you some interesting stats here...  

84 % of people trust online reviews as much as a personal recommendation.  

Links mentioned in this episode:  

Discovery call booking link 

https://onlinemarketingfordoctors.com/discovery-call-booking/   

Podcast #1: The Importance of Patient Reviews and 5 Steps to Getting More Patient Reviews 

https://onlinemarketingfordoctors.com/podcast/getting-more-patient-reviews/ 

Booking application recommendations:  

Hit Appoint: http://www.hitappoint.com/  

See More: https://www.setmore.com/  

Cliniko: https://www.cliniko.com/  

Schedule Once: https://www.scheduleonce.com/  

Software automation recommendations:  

Active Campaign: https://www.activecampaign.com/marketing-automation   

Drip: https://www.drip.com  

Keap: https://keap.com   

Ontraport: https://ontraport.com   

Go High Level  https://gohighlevelsolution.com  

Review sites where your practice might be reviewed: Google, Facebook, Realself, Rate MDs, True Local or Yelp.  

https://onlinemarketingfordoctors.com/automate-marketing/  

Recently, I had the special privilege of interviewing a doctor who has been running one of the biggest vasectomy centres in Australia for a number of years now, with operations in most major cities in Australia.

Hope you’d enjoy and learn a lot from this episode.

Subscribe for more OMD TV episodes: https://www.youtube.com/channel/UC0Rj-0q7AlvBtXO29bSI3Qg 

Watch more OMD TV on our website https://onlinemarketingfordoctors.com/ 

Follow our podcast channels on ITunes, Spotify, Stitcher, PlayerFM or Google Podcasts 

OMD Social Media Channels 

This week, we’d like to bring to you an interesting interview with our special guest who managed to successfully grow one of the biggest medical centres in New South Wales.

In this special OMD TV guest interview episode, Mr Suraj Gandha, managing director of Broadmeadow Medical Centre discussed  “Three Ways to Grow Your Medical Practice in a Scalable Way ”  

Hope you’d enjoy and learn a lot from this episode.

Watch more OMD TV on our website https://onlinemarketingfordoctors.com/ 

Follow our podcast channels on ITunes, Spotify, Stitcher, PlayerFM or Google Podcasts 

OMD Social Media Channels 

I’ve been questioning myself a lot this over the years “How to create a more scalable and sellable practice” or “How to create a business that can thrive without you”  

 – this is a multi-million-dollar question and especially for a service-based business, it is definitely a challenge as there are so many moving factors in the puzzle in scaling it.   

This is what I have been finding... many business owners find themselves trapped in an unsellable business.   

Customers or patients ask to deal with the owner or the main doctor, the owner becomes personally involve in serving the customer, reinforcing the customer’s reliance on the owner, and the cycle continues.   

A business reliant on its owner is unsellable, so the owner becomes trapped in the business.  

I think the goal of building a practice is to make it sellable even though you don’t want to sell or even think about the exit plan in the future but if you want to build a great business that’s attractive to an acquirer you need to think about making your practice more scalable.  

In this special episode, I’ve created a podcast called “How to create a more scalable and sellable practice” for you, so please check it out, it will help you immensely. 🙏   

PS: Remember whenever you see a successful business, someone once made a courageous decision 💕 

Show Note:  

Automated Webinar Sales Funnel Course: https://onlinemarketingfordoctors.com/webinar-sales-funnel-course/