How to use the power of social proof and testimonials to convert visitors into customers the right way. Most marketers do testimonials wrong, here's how to acquire, select and display the best testimonials that sell.

In this episode, I'll discuss all the steps needed to properly get your visitors to convert to your affiliate offers. From ads or SEO traffic, landing pages, merchant pages and tracking.

In this episode, we try to beat the "blank page blues" and I share ways to create compelling and shareable content that your visitors will love. In The Offline Ignition Minute, we'll take about the P in my PEERS formula for memorable first impressions.

In this episode, I share 7 conversion killers I've seen in thousands of websites, from small to large (and how to get rid of them). In The Offline Ignition Minute, we'll talk about the (scientific) importance of great first impressions.

In this first episode of Online Marketing for Profits, I introduce myself and tell you about my not so typical journey: from engineer, to professional poker player, to Fortune 500 conversion optimization consultant.