Online Marketing Made Easy

Online Marketing Made Easy

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Online Marketing Made Easy episodes

  • The $100k Milestone: My Proven Strategies to Scale Up

    If you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.


    How I doubled my business revenue in just one year. 

    It might seem impossible to double your revenue in just one year, but if I can do it, so can you! In this episode, I share seven key strategies to achieve your six-figure vision. 


    What if I told you that you can make a bigger impact and establish yourself as an expert by doing less? I’m here to help you do just that by getting clear on your core offer and mapping out your revenue goals.   


    I’m taking you through how I set up my calendar for the year and break it down into content creation, promotion, and vacation (trust me on that last one!).


    Plus, I can’t talk about my journey to my first $100,000 without mentioning the team that helped me get there. I share all about how to get started with a virtual assistant and what a game-changer that’s going to be for your business. 


    I cover:

    • 3:31: How to create a map of your revenue goals 
    • 7:24: The three questions I want you to ask yourself about your core offer 
    • 11:54: Examples of supplemental offers that can elevate your launch 
    • 15:20: Why it’s so important to establish your content (and personal) calendar at the start of the year 
    • 18:42: Ideas for developing weekly original content for your audience 
    • 22:17: How to prepare for your your first hire 

    • Curious to learn how I went from $50k to $100k in one year? I get into all the details in this episode! 

      Click here to listen!


      Rate, Review, & Follow on Apple Podcasts

      "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!


      Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

      29 min
    • You Are Your Niche: How To Stand Out In A Saturated Industry

      If you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.


      Here’s why there’s always enough room for you in a saturated market.


      As an entrepreneur, I bet you've heard about market saturation a million times. Well, we’re talking about it some more today, BUT we’re focusing on reframing your emotions and feelings around it. Because trust me sweet friend, with the right mindset, you can succeed in any market, no matter how saturated it may seem!


      So, why am I talking about this? I see many hopeful students in Digital Course Academy who hit the brakes because they feel like the market is just too crowded for them. But, let me tell you, that's simply not true – and I have proof! 


      When I started as a social media manager nearly 15 years ago, it felt like every other person I talked to was doing the exact same thing as me. But, I didn't let the noise of oversaturation get to me, and I was able to grow the business I have today. And I know you can do it too!


      In this episode, I’m diving into: 

      • 3:44: Questions to ask yourself that challenge the idea that the market is too saturated 
      • 5:24: Math that proves making sales is all about honing your marketing skills 
      • 12:20: Tips for embracing what makes you unique and attracting your ideal audience 
      • 15:23: How I focus on my niche rather than worry about a saturated market 
      • 19:14: Reminders to help you break free from this false narrative

      • Listen in and kick off your dream business. Remember, the market may be saturated, but your uniqueness and what you bring to the table are just waiting to shine through!


        Rate, Review, & Follow on Apple Podcasts 

        "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!


        Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

        25 min
      • How To Message Your Digital Product Or Service To Instantly Sell

        If you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.


        Simple strategies for writing irresistible copy that helps sell your product instantly. 


        My friend, I know your goal as an online business owner is to attract as many people as you can to your life-changing product. And believe me, you can't do that without some killer copywriting skills – or the text and words that sell your product and inspire action. Having an incredible offer is fantastic, but selling it can be tricky if your audience isn’t drawn to your sales page. 


        I've successfully launched Digital Course Academy so many times, but I continue to tweak my copy frameworks to get even better results than before! So, even if your product has been in the market for years, there's always room for adjustments to align with industry trends or the evolving needs of your audience. 


        Today, I'm sharing some super easy strategies I've tried and tested to boost your messaging game and talk to your audience on a human level – without any of that fancy language and jargon no one understands. 


        Whether you're writing emails, social media posts, or copy for your website and sales page, these tips will help you create content that people will love! 


        In this episode, I share: 

        • 4:29: How to clearly define the problem your offer solves 
        • 6:21: Simple tips for writing personalized, intimate, and effective sales copy
        • 12:12: A real life example of how to use a statistic in your messaging 
        • 16:46: The two frameworks my team uses to write copy in the right place at the right time 
        • 26:58: Why you should be testing and updating sales copy in real-time during launches
        • 29:57: Tips and strategies for writing for social media and email 

        • Listen in and get ready to sell your product instantly with these impactful copywriting tips. Soon enough, you'll be a pro at writing content that your audience can't resist!


          Rate, Review, & Follow on Apple Podcasts 

          "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!


          Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

          39 min
        • How to Stop People's Opinions From Impacting Your Life with Mel Robbins

          If you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.


          Reclaim your power with Mel Robbins! Learn her life-changing Let Them Theory to build confidence and create a life beyond your wildest dreams.


          Get Mel Robbin’s incredible book “The Let Them Theory” wherever books are sold. Your near-future self will thank you. 😉

          URL: www.melrobbins.com/letthemtheory


          In this episode, we discuss: 

          • (2:54) Mel’s biggest takeaways from her conversation with Oprah 
          • (11:37) Examples of the Let Them Theory in action 
          • (25:01) How to stop giving your power away to things you can’t control  
          • (38:08) Navigating emotional immaturity in business and personal relationships 
          • (58:54) Why imposter syndrome is actually a healthy sign of growth 
          • (1:09:00) How to transform comparison into your greatest teacher 

          • Listen in and start reclaiming your power today! 


            Resources Mentioned in the Episode

            Get your copy of The Let Them Theory 

            How to improve your life with ONE change | The Oprah Podcast with Mel Robbins 


            Follow Mel Robbins

            youtube.com/melrobbins 

            tiktok.com/@melrobbins 

            instagram.com/melrobbins/ 


            Follow Amy

            Online Marketing Made Easy podcast

            instagram.com/amyporterfield

            amyporterfield.com


            Rate, Review, & Follow on Apple Podcasts 

            "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

            Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

            1 hr 19 min
          • How To Craft The Perfect Digital Course Module From Scratch

            If you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.


            Head here for the free resource >>> Your Ultimate Guide to Crafting the Perfect Modules for Student Success


            Keep your students’ motivated and engaged by crafting seamless modules for your digital course.


            While I typically talk about marketing on this podcast, today, I’m taking a beat to focus on the heart of your thriving online business – your exceptional product. In my case, of course, this is digital courses. But even more than that, it’s my seamless digital course modules. 


            Trust me, you can’t just throw content together and hope it sticks. Designing the best digital course is all about organizing it in a way that delivers a transformation so smoothly that your students soak it up like a sponge! 


            Oh, and I’m not just scratching the surface, my friends. I’m deep-diving into the art and science behind designing the perfect modules that are sure to leave a lasting impression on your students. 


            In this episode, I cover: 

            • 3:08: Why you need to design course modules in the first place
            • 7:30: How to get your students into action throughout every step of your course 
            • 13:32: Top frameworks for upleveling the course value 
            • 18:53: Simple strategies for supercharging engagement 
            • 28:51: The easiest way to keep your students motivated and help them make progress through the course 
            • 31:24: Tips for incorporating content for every learning style

            • Listen in and consider this episode your golden ticket to creating top-notch digital course modules. Your students and your business will thank you! 



              Click here to listen!


              Rate, Review, & Follow on Apple Podcasts

              "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

              Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

              37 min
            • The Million Dollar Course Creators Club: Four Student Success Stories

              If you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.


              Here’s how four Digital Course Academy students made over one million dollars in sales.

              I used to feel super nervous about sharing my big wins or the details of my finances, but now I know that sharing our successes can inspire and encourage others to pursue their own dreams. And you know that's what I'm all about! 

              Today, I'm so excited for you to hear from four of my amazing students, who have each made over a million (that's right - A MILLION!) dollars selling their digital courses. They all started off just like you, with a passion and desire to share their talents, have more freedom, and be their own boss. 

              They share their ups and downs, their triumphs and hurdles, tips for success, and so so much more. If they can achieve these massive accomplishments, so can you! 

              You’ll hear how to turn your dreams into dollars by:  

              • 7:56: Nurturing valuable relationships with your students 
              • 17:16: Reshaping your biggest challenges into your biggest opportunities 
              • 29:58: Strategically pricing your digital course offerings 
              • 36:48: Sharing your story and desires to create a business that's uniquely you

              • Listen in dear friend, because trust me, you don't want to miss out on some incredible stories! You’ll be the next member of the Million Dollar Course Creators Club in no time! 

                Click here to listen!


                Rate, Review, & Follow on Apple Podcasts

                "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

                Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

                50 min
              • 3 Funnels That Have Made Millions In My Business

                If you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business.

                Master your marketing funnels to build lasting customer connections while making millions.

                If you've ever been unsure about funnels or think they're just another "bro-marketing" tactic, I'm here to change your mind! Funnels are actually a fantastic way to build meaningful customer relationships and revolutionize your business. 

                Funnels have generated millions for my business because I view them as more than just a tool to make a sale – they're an opportunity to connect with potential clients, prove your value, and showcase why your offer is the perfect fit for them.

                In fact, starting small and refining as you go is a wonderful strategy – my team and I do it all the time. 

                Today, you’re getting a behind-the-scenes look at the three primary types of funnels I swear by in my own business and step-by-step advice on how to use them. Get excited my friend, because you're about to reach your dream of consistent success and financial freedom that got you into entrepreneurship in the first place! 

                By the end of this episode, you'll know all about navigating the ToFu, MoFu, and BoFu (yes, those are the technical terms) and why split testing is crucial for optimizing your client flow and refining your landing pages. Click here to snag that free resource!

                I cover: 

                • 4:00: Validating your offer and understanding your client's needs
                • 6:51: How to use split testing to optimize conversion rates and measure the success of your landing pages 
                • 10:42: The framework for an effective list-building funnel
                • 20:12: A peek into the simple inner workings of my multimillion-dollar essential sales funnel 
                • 28:05: The newest funnel I use to build trust with potential customers
                • Tune in for a complete guide to understanding and incorporating funnels into your marketing strategy! 

                  Click here to listen!


                  Rate, Review, & Follow on Apple Podcasts

                  "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

                  Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

                  41 min

                About Online Marketing Made Easy

                From the publisher's feed

                Welcome to the Online Marketing Made Easy Collection – a series of my most downloaded episodes in the history of the podcast!