It’s Thanksgiving today as I work on putting this podcast together for you.

First and foremost, not everyone gets to have great thanksgiving celebrations with their families and loved ones.

For those of you that can, that is great!

For those of you that cannot for one reason or another, I hope you can still celebrate the thanksgiving of the heart.

We should all try to find things that we can be thankful for.

We’ve all had a rough couple of years and it’s still not over yet.

But…

We’re here.

Still working hard.

Doing things.

Making things happen.

I’m not sure about you, but I’ve been a dreamer for a long time.

Maybe you are one too?

Looking at where you are right now and seeing, hoping, dreaming of a possibility of a better tomorrow.

We all need to be dreamers.

It gets us out of bed and off to work each day.

Some of you work from home.

Some work for others.

And still, some of you ARE already living the dream.

Whatever that dream may be.

[Listen in to get all the details]

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Link to Blog Post with more information.

https://mkt2online.com/dreamers-dream-doers-do/

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This podcast today is going to be a bit longer than 10 minutes.

The blog post associated with it has more than 1900 words.

So sit back, get your bag of popcorn, and enjoy!

Here we go!

Everyone (mostly) has standards they follow in business.

But NOT everyone lets their tribe, pocket of people, subscribers, or customers know what they are.

It's too bad because, if they are GOOD standards, then I think, it would be something you would want everyone to know. You know “they stand for this”, or “their unwavering standards of excellence prove they…”, and “they took a stand, based on their standards…”.

I do want you to know what I stand for, and what I believe to be true.

Most online marketers DO NOT adhere to these same standards.

But they should.

Marketing is going through changes, some good, and some that are just, meh!

Here are the standards or what we like to call “Foundations”, that we adhere to.

Today's podcast is focusing on (4) foundational principles:

#1 Emphasize Relationships Before Transactions

#2 Customers are Created Before They Buy Anything

#3 World Building

#4 Permission Before Promotion

Listen in to learn what these foundational principles do, and how they help build strong businesses.

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Link to Blog Post with more information. [more than 1900 words]

https://mkt2online.com/foundations/

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Last week we talked about strategic decision making.

I did the talking and you listened.

But…

Today, I want you to do more than just listen.

Listening is the easy part.

It is my hope you will take something out of the message today.

I hope that it transforms, not only your thinking, but also your way of communicating with your readers, customers, prospects, and friends. This is important.

Let me ask you a question!

When you are in a conversation with someone whether you know them or not, which do you prefer, to be talked to, or a two-way dialogue with this person?

When communicating with our lists (our people) via email or through a blog post, landing page, or even a sales page, we should want our information [our written words] to communicate in a way that promotes a conversation in the mind of the reader.

The reader must take the information they are reading in, and it should be immediately meaningful.

You want to almost hear them thinking, “yeah, I know exactly what you mean”.

“That is how I feel too.”

“I have been struggling with that as well!”

“I really wish I could fix that”.

“I need to know more”.

Yes, we must grab their attention and motivate them to want to keep reading, keep learning, and keep absorbing the information.

We should never want to alienate them, speak down to them, or belittle them in any way.

We should speak to them as if they were our best friend. As if the information you are sharing with them is vital to their well-being, their safety, their understanding, their business.

[listen in to get more juicy details]

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Link to Blog Post with more information.

https://mkt2online.com/lists-to-assets/

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You made it back for another impactful podcast.

Glad to have you.

Last week I mentioned that I am playing the long game.

Specifically, how I want to do business is not and never has been about getting immediate results.

Weird, right?

Maybe…

Maybe not…

In a typical business [whether online or offline], to get immediate results, you have to get people to respond immediately (or sooner), like right now.

This may involve the use of FAKE scarcity, or time-limited promotions, and a lot of times, the use of both.

I don’t like FAKE scarcity.

We see it all the time … buy this thing [insert your thing] … TODAY … right now … at this very low, never to be seen or heard of price … ever again.

And/Or

If you close this page “this offer will no longer be available”. If you do come back later, all you will see is the normal price of “X-Dollars” [much more than most everyone is willing to pay].

It drives me bat-shit-crazy.

Fake scarcity has only one intention – ONE – to get a quick sale.

That is because the marketers – do not have a relationship with the reader, customer, subscriber, and are afraid that if the person does not purchase, immediately, they will never buy.

This is inferior, old-school marketing, that needs to go away.

My opinion!

And if it is YOUR way of marketing and you can get it to work for you, then I’m OK with that.

I just KNOW that there is a better way!

[Listen in to find out what that better way is]

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Link to Blog Post with more information.

https://mkt2online.com/strategic-decision-making/

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Wow, would you believe it, we’ve been doing this podcast for 9 months already?

I want to thank each one of you, so much, for coming back week in and week out.

I strive to do my best to bring you NEW and interesting material that will keep you working hard at your craft.

Each week it seems like I’m climbing another mountain, and beyond this one is another one even taller.

It’s daunting and good at the same time.

Each week I sit down and let the topic come to me.

But, for the last few weeks, I’ll pick a topic early in the week, usually right after finishing the podcast recording.

And then, consistently I’ll change it up.

And I think it happens this way because I have been going over sooooo much information in the last few weeks.

I’m going through the “Art of Email” workshop, I completed an Origin Story course by Nick Warren, and I’m constantly refining my website.

So I have so much going through my mind at one time, that I think my subconscious is in overdrive.

So for today's podcast, we are going to be talking about the Bridge email.

You might be saying, “But we already discussed the Bridge Email before”. And you would be correct.

The last time I talked about the Bridge email was during Episode 13. Nearly 23 weeks ago.

I think it is a topic on my mind right now, is because it is a BIG deal in the Art of Email.

I’m looking at the text of episode 13 and it had over 2000 words and ended up being about 15 minutes long.

I don’t have nearly that long this time.

So I am going to be concentrating on what has simply blown me away this last week or so and I hope you appreciate it even more too.

Let’s get started... (Listen in to hear all the good stuff)

If you think you know of some improvements that could be made, let me know. Click on the link below.

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You can also send an email to: [email protected]

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Link to Blog Post with more information.

https://mkt2online.com/the-bridge-email-part-2/

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Thanks for taking time out of your busy day to spend a few minutes with me.

Today we’re talking about Content Creation Ideas. 

Not ALL of them, just a few.

For me, that is the content for this podcast you’re listening to right now, and for my other entities, I own.

All my content is built around the core concept of helping fellow marketers succeed online amidst the enormous amount of conflicting content about marketing online.

Gurus and other disillusioned marketers have littered the internet highway with so much rubbish that it’s difficult to find the real truth anymore about marketing.

It was what kept me struggling for such a long time.

So it is important that the information we share with our people be good and accurate.

Where do the ideas and topics for content come from?

I’m sure each one of you has your inspiration to bring to mind content ideas so you can share them with others.

For me, I get a vast majority of my ideas from the content I have studied in the past and the content I am studying right now.

[Listen to find out more]

As promised ...

Here is the link to "Tell Your Story" from Nick Warren

Check out my Origin Story on my ABOUT page.

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Link to Blog Post with more information.

https://mkt2online.com/content-creation-ideas/

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Ok, so you know what your customers want. And you’re ready to get it to them.

But what do you do?

Really?

How do you get from what is in your head, to what is in their hands or in their inbox for digital products?

What are the practical steps you will want to do, to achieve your goals?

Ok…

Let’s break it down.

You need to let them know there is something new, something that you created that solves one of their problems.

If you already have a list of people that are already reading your emails or newsletters, great!

More than great, it is perfect.

During your nurture emails or regularly scheduled newsletter, you would want to mention the problem your product solves.

Whatever you do, don’t just start being one of those OTHER marketers we all have to deal with when they just send us emails out of the blue for a product we did not ask about, or even care for.

Instead…

[Listen to get ALL the juicy details]

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Link to Blog Post with more information.

https://mkt2online.com/next-steps/

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You can "TALK to ME" too!

https://mkt2online.com/talk-to-me/

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Thanks again for joining me today.

We must admit, we are living in exciting times.

We have at our grasp more information today than anyone could have imagined possible when I was growing up in the 60’s, 70’s, and the 80’s.

I keep giving away my age!

And I do that to show you, that no matter how old you are, or how young you are, age is not a factor. Marketing online is for everyone, young and old.

Now back to the subject of information.

In particular vast amounts of information.

In a study conducted by researchers at the University of California-San Diego, it is believed that people every day are inundated with the equivalent amount of 34 Gb of information. Enough to overload a laptop in a week.

That study was conducted a few years ago as well, so we know that means we now are exposed to much more information today.

People receive every day about over 105,000 words or 23 words per second during a 12 hour period. All being delivered via email, TV, radio, newspapers, books, social media, etc.

Even though people cannot read all that information each day, our sophisticated brains do receive it from our eyes and ears.

So, you may be wondering, how much information can our brains hold? 

And, will it ever get full?

Listen in to find out, and get more insights.

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TALK to ME! (Click Here)

If you think you know of some improvements that could be made, let me know. Click on the link below.

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You can also send an email to: [email protected]

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Link to Blog Post with more information.

https://mkt2online.com/information-overload/

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=========================

I am pretty sure every person listening to this podcast or reading the blog post it will be attached to, has had a moment of clarity when they stopped what they were doing and seriously considered whether their business was worth it.

In other words, is the business doing what it was built to do?

Does it help the people that you're trying to help?

Does it inspire others to accomplish their goals?

Is it paying for itself?

In other words, does the business make money and can it sustain itself, or are you having to keep working a day J. O. B. to keep the businesses bills paid?

You know, the email service provider, your website hosting, your internet connection, and all the other support services that keep you doing what you do.

Not sure about you, but I did quit on my business a long time ago. I just felt like I was spinning my wheels, and nothing was working for me.

You might know that feeling.

You may even be feeling that way right now?!

You may wonder what can be done?

Listen to the PODCAST, then go to the webpage below and fill out the form there. Let's talk to each other. I know I have probably had the same struggles you and many others have had. Let me share my knowledge with you. You deserve to succeed.

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Link to Blog Post with the FORM.

https://mkt2online.com/fear-of-the-unknown/

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Contact me at:

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=========================

You have this superpower.

Imagine if you will...

You have learned how to give your potential customers a considerable edge, showing them how to reach their own customers, take them by the hand, and wow them with a powerful story.

You have learned that “stories, the stories you tell, mean business”.

So you have skills, and your niche has wants.

We know they do have needs, but they won't pay for their needs. They will only pay for wants. Wants are emotion-driven, needs are not.

So, how do you match up what you can do, (what YOU ARE great at) and turn that THING into something incredible, so they can satisfy their wants?

I know this is tough.

Listen in to find out how ...

If you think you know of some improvements that could be made, let me know. Click on the link below.

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You can also send an email to: [email protected]

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Link to Blog Post with more information.

https://mkt2online.com/translate-skills-to-wants/

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[email protected]

or leave a voice message here:

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=========================