Online Seller UK - Podcasts for Amazon Sellers

Joining us is Andy Hooper, CEO of Expandly and creator of the STEMS® philosophy, who has spent years helping e-commerce brands and service businesses navigate the tricky transition from local players to global operators. In this episode, we unpack why scaling too fast or moving into new territories without solid operational guardrails can actively destroy your margins. 

We’ll explore the hidden bottlenecks that emerge as order volumes climb, why scaling internationally introduces unique financial risks if not sequenced correctly, and how to build a business model designed for true, sustainable profitability.

Host: Prabhat Shah 

Guest:  Andy Hooper ( Expandly )

Joining us is Oli Hills, CEO and Co-Founder of Nonsensical, an award-winning TikTok marketing agency and official TikTok Shop partner. Having built communities and scaled brands right from the platform's trenches, Oli is here to demystify how e-commerce sellers can turn short-form video into serious commercial revenue. In this episode, we break down why TikTok Shop operates on an entirely different set of rules compared to traditional marketplaces like Amazon or Google, how brands can successfully structure their affiliate and product strategies, and what the powerful "Halo Effect" actually means for your wider retail presence. 

Host: Prabhat Shah 

Guest:  Oli Hills ( Nonsensical )

Get a taste of what's coming to AmafestUK this October! In this preview, Emma sits down with Nadia Hussain, founder of Hair Loving, for a candid conversation about turning personal struggle into purpose — from navigating hair loss during perimenopause as a teenager, to fertility struggles, to building one of the UK's most trusted hair loss brands.This is just a taster of the fireside chat you'll hear in full at AmafestUK, where Nadia and Emma will dive deeper into building products that genuinely work, and why representation and empathy matter in an industry that often overlooks women's real struggles.🎟️ Don't miss the full conversation — book your ticket for AmafestUK now: https://amafestuk.com/📅 16 October 2026 | Birmingham

Joining us is Ben Donovan, Insights Lead at Marketplace Pulse. Backed by Marketplace Pulse’s extensive data intelligence tracking millions of global marketplace merchants, Ben has a front-row seat to the macro shifts defining modern e-commerce. In this episode, we cut through the noise of platform-level metrics to analyze what is actually happening beneath the surface—from the stark divergence between thriving and distressed seller cohorts to the climbing cost of doing business on Amazon. We’ll also explore how artificial intelligence is reshaping marketplace discovery and where the real pockets of opportunity lie for brands looking to scale sustainably.

Host: Prabhat Shah 

Guest:  Ben Donovan  ( Marketplace Pulse )

In this episode, we’re tackling one of the most critical drivers of e-commerce revenue: visual conversion. We all know that online shoppers buy with their eyes, but in a marketplace flooded with generic infographics and stock photos, simply "having images" isn't enough anymore.

Joining us is Kamaljit Singh, Founder and CEO of AMZ One Step, a leading creative optimization agency. With over eight years of experience, 4,000+ brands, and 10,000+ projects under his belt—alongside cutting-edge innovations like ListingOptimisation.ai—Kamaljit is here to show us how to move beyond basic product shots. We'll explore why your images need to speak directly to your target audience's psychological triggers, how to leverage new AI tools for smarter listing optimization, and why investing time and strategy into your visual assets is the ultimate lever for turning casual traffic into high-margin revenue.

Host: Prabhat Shah 

Guest:  Kamaljit Singh ( Amzonestep.com)

Today we’re joined by Alina Vlaic, founder of AZ Rank, to pull back the curtain on the "invisible" traps that even seasoned sellers fall into. In 2026, the marketplace has become faster and less forgiving, where small tactical errors—like optimizing for the wrong search intent or ignoring the influence of AI assistants like Rufus—can instantly stall a product’s momentum. 

Alina, who has successfully launched and scaled thousands of products across Amazon, Walmart, and TikTok Shop, is here to move beyond the surface-level advice to discuss the high-stakes mistakes that nobody talks about until the profit margins disappear. We'll explore why your "smartest" moves might actually be killing your organic rank and why the traditional "launch and scale" playbook needs an urgent update for today’s algorithmic reality. 

Host: Prabhat Shah 

Guest:  Alina Vlaic  ( azrank.com )

AmafestUK is back — 16th October, Birmingham. The UK's conference for Amazon Sellers and Vendors. Speakers, networking, and a full day of practical Amazon insight.

Tickets - https://amafestuk.com/

Today we’re joined by Bruno Ferreira to deep-dive into the complex world of Amazon Vendor Central (VC) operations. For many 1P brands, VC can feel like a “black box” where data is plentiful but insights are hard to come by; Bruno is here to demystify the platform and show us how to leverage raw data to move from reactive firefighting to proactive growth. We’ll explore the essential metrics that every Vendor should have on their daily dashboard, how to identify the “hidden” operational bottlenecks that hurt your bottom line, and the specific KPIs required to achieve best-in-class operational performance in a competitive 2026 landscape.

Host: Prabhat Shah

Guest: Bruno Ferreira

Today we’re joined by Emma-Michaela Brind, Engagement Manager at GS1 UK, to explore the transformative marketplace trends shaping the 2026 retail landscape. With GS1 UK supporting over 60,000 members, Emma-Michaela offers a unique vantage point on the evolution of the UK’s e-commerce ecosystem, specifically how AI-driven personalization and the rise of social commerce are forcing brands to move beyond traditional listing tactics. In this episode, we’ll dive into why structured, machine-readable product data—backed by GS1 standards—is now the fundamental prerequisite for discoverability in an era of "Agentic Commerce," where AI assistants, not just human shoppers, decide which products are seen and purchased. 

Host: Prabhat Shah 

Guest:  Emma-Michaela ( https://www.gs1uk.org )

Today we’re joined by Chris Khoo, Founder of KhooCommerce, to break down the latest logistical hurdle for Amazon Vendors: ASN Version 2. As Amazon pushes for maximum efficiency in its fulfillment centers, the new requirement for "Mixed Pallet Packing Arrangements" means the days of sending a simplified Advanced Shipping Notice are over; Vendors must now provide granular, pallet-level "License Plate" data or face significant disruptions. Chris joins us to explain the technical shift from Version 1 to Version 2, why Amazon is demanding this precise item-to-pallet mapping now, and how brands can leverage automation and EDI to stay compliant without slowing down their warehouse operations.

Host: Prabhat Shah 

Guest:  Chris Khoo ( https://www.khoocommerce.com/ )