In this Marketplace RoundUp, Aidan Duffy talks about:    

Host: Prabhat Shah   

Guest:  Aidan Duffy ( https://df5ecommerce.com/

Spotify: https://open.spotify.com/show/5DXv3kSyA4vpqVWGmwNEx8

iTunes:  https://podcasts.apple.com/us/podcast/online-seller-uk/id1580860682

If you like what you hear, please give the Online Seller UK channel a 5-star review and share it with your friends!

Find out more about Online Seller UK Amazon Consultancy and Services https://onlineselleruk.com/

About 50% of all sales on Amazon are from the 3p sellers. Amazon sellers have been using private label methods for some time to achieve their growth in sales. This is because there is no ‘Buy box’ competition when you are private labelling your product.   

When listing a product on Amazon, private label sellers are now allowed to list without a brand name, which can be a risky approach to maintaining the quality of the product and winning the buy box. In this podcast, Lorna Leaver, engagement manager at GS1 UK, explains why sellers should be using EAN numbers to protect their listing on Amazon.

Host: Prabhat Shah

Guest: Lorna Leaver

Spotify: https://open.spotify.com/show/5DXv3kSyA4vpqVWGmwNEx8

iTunes:  https://podcasts.apple.com/us/podcast/online-seller-uk/id1580860682

If you like what you hear, please give the Online Seller UK channel a 5-star review and share it with your friends!

Find out more about Online Seller UK Amazon Consultancy and Services https://onlineselleruk.com/

As an online seller, we want to sell on as many channels as we possibly can. The challenge is to manage the catalogue as all channels have their way of creating a catalogue. Additionally, there is a complexity of brands resellers using different GTIN numbers, which confuses the shoppers. 

In this podcast, Lorna Leaver, engagement manager at GS1 UK, explains some common challenges, including multiple GTIN usages, variation and Bundle products.   

Host: Prabhat Shah  

Guest: Lorna Leaver

Spotify: https://open.spotify.com/show/5DXv3kSyA4vpqVWGmwNEx8

iTunes:  https://podcasts.apple.com/us/podcast/online-seller-uk/id1580860682

If you like what you hear, please give the Online Seller UK channel a 5-star review and share it with your friends!

Find out more about Online Seller UK Amazon Consultancy and Services https://onlineselleruk.com/

In this Marketplace RoundUp, Ian Kaneshiro from Seller Snap talks about:

Host: Prabhat Shah

Guest: Ian Kaneshiro  (https://www.sellersnap.io/)

Spotify: https://open.spotify.com/show/5DXv3kSyA4vpqVWGmwNEx8

iTunes:  https://podcasts.apple.com/us/podcast/online-seller-uk/id1580860682

If you like what you hear, please give the Online Seller UK channel a 5-star review and share it with your friends!

Find out more about Online Seller UK Amazon Consultancy and Services https://onlineselleruk.com/

GTINs are there to identify the product in the market. When there is a new product, we allocate a new GTIN. But we also need to allocate a new GTIN if we make any changes to our product. In this podcast, Lorna Leaver, engagement manager at GS1 UK explains when to make a GTIN allocation decision.

Decision tool: https://www.gs1.org/1/gtinrules/en/decision-support

Key things you will learn:

Host: Prabhat Shah

Guest: Lorna Leaver  (https://www.gs1.org/1/gtinrules/en/decision-support/ )

Spotify: https://open.spotify.com/show/5DXv3kSyA4vpqVWGmwNEx8

iTunes:  https://podcasts.apple.com/us/podcast/online-seller-uk/id1580860682

If you like what you hear, please give the Online Seller UK channel a 5-star review and share it with your friends!

Find out more about Online Seller UK Amazon Consultancy and Services https://onlineselleruk.com/

In this Marketplace RoundUp, Mike Hayers from ShipStation talks about:    

Host: Prabhat Shah  

Guest: Mike Hayers   (https://www.shipstation.com/uk/)

Spotify: https://open.spotify.com/show/5DXv3kSyA4vpqVWGmwNEx8

iTunes:  https://podcasts.apple.com/us/podcast/online-seller-uk/id1580860682

If you like what you hear, please give the Online Seller UK channel a 5-star review and share it with your friends!

Find out more about Online Seller UK Amazon Consultancy and Services https://onlineselleruk.com/

In this marketplace roundup, Andy Hooper from Global E-commerce Experts 

Host: Prabhat Shah

Guest: Andy Hooper  (https://globale-commerceexperts.com/

If you like what you hear, please give Online Seller UK Podcast a 5-star review and share it with your friends!

Find out more about Online Seller UK Amazon Consultancy and Services https://onlineselleruk.com/

European Article Number (EAN) – is the 13 digit GTIN that we see on most products you buy in shops or online. They are an essential part of product listings on Amazon, eBay or your website.

EANs allow marketplaces and search engines to structure the product data so that they can improve customer experience. They are the critical elements behind product reviews on Amazon, which buyers often use to make the purchase decision.

There is often confusion around where we should get these EANs and whether we purchase or rent EANs. So, in this podcast, Lorna from GS1 UK explains how EANs work and a bit more. 

Host: Prabhat Shah

Guest: Lorna Leaver (https://www.gs1uk.org/our-industries/retail/selling-on-marketplaces )

If you like what you hear, please give Online Seller UK Podcast a 5-star review and share it with your friends!

Find out more about Online Seller UK Amazon Consultancy and Services https://onlineselleruk.com/

Amazon has been enforcing REACH compliance recently and threatening to remove the product if appropriate certificates are not produced. This compliance does not allow the products to be sold if they exceed certain chemical substances, such as heavy metals. The Amazon forum has had some discussion going on for some time.

In this podcast, Ferry from Instrktiv talks more on this subject.

Host: Prabhat Shah

Guest:Ferry Vermeulen, INSTRKTIV GmbH ( https://instrktiv.com/en/ )

If you like what you hear, please give Online Seller UK Podcast a 5-star review and share it with your friends!

Find out more about Online Seller UK Amazon Consultancy and Services https://onlineselleruk.com/

Amazon Customer Lifetime Value (CLV) is a metric not often discussed as Amazon hides customer details and information. However, it is an important metric that helps brands to make better marketing decisions.

In this marketplace podcast, Jenny from Sellerboard explains how you can track the lifetime value of your customers.

Host: Prabhat Shah

Guest: Jenny Adams from Sellerboard ( https://sellerboard.com/?partner=00749)

If you like what you hear, please give Online Seller UK Podcast a 5-star review and share it with your friends!

Find out more about Online Seller UK Amazon Consultancy and Services https://onlineselleruk.com/