Episode 12... this is a big one!

Andrew Coates is kind of a big deal, though he probably wouldn't admit it. I met Andrew at a conference back in 2021 and like most Canadians, he seemed to be competing for the "Nicest Guy in The Universe Award". He had a burgeoning IG following and a blossoming career as a fitness writer. He had about 60k followers at the time and shared an awesome presentation on how to grow and build a brand.

Flash forward to 2025 and he is one of the bigger faces in the the industry when it comes to what I would call "People You Can Trust". We don't always see eye to eye on every fitness topic, but he still remains one of the nicest and most humble guys I've ever met. His following is closer to 200K now and he continues to write and speak and share his knowledge. I've learned so much about how to conduct a brand and business just from watching him from afar. He's someone I truly aspire to be like in my business. Not the followers or the engagement, necessarily, but the true genuine person that he is.

Andrew and I have a fascinating discussion today about the future of the onliine and in-person personal training space. What does the future of AI hold for trainers everywhere? How can you position yourself now, to make sure that you are bringing value in what is sure to be a computerized future. Whether you are a recreational exerciser or a fitness pro. I would highly recommend giving this episode a listen and I can't think of a better way to kick off the new year.

If you haven't already please like, subscribe and share. If you're interested in working with me directly for training or health coaching, please reach out at [email protected].

You can also book a free discovery call with myself or another member of my team ⁠⁠⁠HERE⁠⁠⁠.

Keep an eye out for my book "Exercise Is Bullshit" launching in 2025!