Online Video Made Easy

#008 - When using video for marketing, creating trust before the transaction is key! Entrepreneur Tamrin Olden gives excellent insight and advice about how to show value and build connection with your audience, as well as specific tips on what kind of content to create and video approaches that work well. Tamrin has 16 years in local government and public safety doing public relations and communications.

She's the owner of Law Enforcement Social, which offers Public Information Officer and social media training, websites, and digital for government and public safety based organizations. Key concepts discussed during the podcast include:

Marketing Approach For Social Media:

• Trust before transaction; don't product push. You need to show value and get buy-in first
• Jab-jab-punch posting method (tip/resource > tip/resource > sale)

Content Ideas:

• What are your FAQ's and what do you want people to know about you, your service or product
• You can ask people what type of content they like/want in a feed post or story post with a question sticker
• Take big corporate marketing concepts that you like and adapt them to your company
• I like to keep an ongoing note on my phone to add video ideas as I come up with them
• Batch recording monthly works well for me; I do two hours of recording once a month

I will even change my outfit and location to make it look like different recording sessions Editing:

• Apps: video shop, iMovie, Adobe Premier Rush Computer editing: Final Cut Pro, iMovie, Camtasia
• 60 seconds is ideal length
• Add closed captions/sub-titles for longer view rates
• Make sure you choose the appropriate size and length for the platform
• It's a good idea to add a title to the cover photo so people know what the video is about before watching it (if they just see a talking head they might not be enticed to watch)
• Vertical/portrait sized video is best as it takes up more real estate on your phone screen but create a cover photo square size so it previews in your grid better

Posting:

• Keep your captions short and sweet; let the video speak for itself
• Engage and monitor insights so you can tailor your content and posting based on those statistics

Closing Thoughts:

• Give yourself grace; you don't have to sound perfect!
• Marry the mission; date the model (be flexible in your methods)

Tamrin Olden is online on the following platforms:

Instagram (ledotsocial)

Instagram (TamrinOlden)

Web site

#007 What if you're holding a conference or symposium: how can you integrate video to make it amazing and involve the people who couldn't even attend?

In this episode, Kerry Shearer takes you behind the scenes and tells you exactly what he does for a major statewide association conference and shares how he creates fast-turnaround videos to share on social media for the benefit of attendees and non-attendees alike!

Mentioned in this episode: LivestreamTechStore Impresso app

#006 My guest on this episode is Meredith Marsh, aka "VidProMom," on YouTube and Instagram. Meredith's superpower is helping smart creative people grow their audience and income with video content, and she calls herself a video newbie's BFF. Meredith is a video editor, a GoPro expert, and describes herself as a total introvert with over 2 million views on YouTube!

In this episode, Meredith give you some solid getting-started tips, and discusses how her "Save Me! Series" approach as part of a larger strategy called the "Search and Rescue Method" can help you develop the content that people are looking for to help you build subscribers, followers and customers! During the podcast, Meredith offers a workbook that's a great way to launch your YouTube Channel and quickly build an audience. to download it, go to FastWayto1K.com

Here is Meredith's YouTube Channel.

#005 How can you develop more on-camera confidence when you livestream or record videos for your online course, social media platforms, or web site? In this episode, Kerry chats with Sacramento, CA broadcaster Cristina Mendonsa, a longtime TV news anchor before redefining herself as an entrepreneur. content creator and radio news anchor. She reveals the top secrets that can help you prepare better, feel more confident, and look and sound your best on camera. For over two decades, Cristina has demonstrated her passion for telling stories with impact and heart by crafting high-quality, relevant, targeted content for nationwide media groups and broadcast networks.

Cristina is an EMMY/Murrow award-winning multimedia journalist, producer, spokesperson, speaker, and educator.

She has reported and anchored for ABC, CBS, and NBC television stations and recently joined the iHeartMedia group where she anchors and reports for KFBK, the group's number one newsradio station.

Cristina produces a digital podcast focusing on leadership called "A Fresh Agenda". As the founder of Mendonsa Media, Cristina also runs a company that creates branded video content for businesses and nonprofits.

Cristina holds a Master's Degree in Communications and Leadership from Gonzaga University of Washington as well as a Bachelor's Degree in Political Science and Journalism from CSU Sacramento. You can reach Cristina at Mendonsa Media. Her podcast, "A Fresh Agenda," is available on all popular podcast platforms.

#004 - Are you taking advantage of the video capabilities of Instagram stories for your business or agency? In this episode of Online Video Made Easy, Sue B. Zimmerman "The Instagram Expert" talks with Kerry Shearer aboutthe power of Instagram Stories to develop close connections with your audience!

In the News Highlight section of this podcast, Kerry talks about the Manfrotto "Be Free" leverlock tripod. This is a high quality, lightweight, fluid head tripod that's great for smartphone video or regular video production and folds to only 16" long for easy travel. (View it here via Kerry's Amazon Associates link)

Want to ask Kerry a question to be answered on the show? Go to Kerry's web site and record a voicemail via Speakpipe! Your voice and question may be featured on a future episode!

New episodes of Online Video Made Easy are released every Wednesday. Please be sure to subscribe, and leave a review!

You can follow Kerry on Instagram or visit his website.

#003 - In this episode of Online Video Made Easy, videographer Ryan Say talks with Kerry Shearer about creating a video series for James Wedmore's wildly successful $5-million Business By Design online course launch.

Ryan gives behind the scenes information about how the series was created, and he and Kerry talk about what YOU should consider when creating your own video series for your online course launch and how to keep it simple!

In the News Highlight section of this podcast, Kerry talks about the Blackmagic Design ATEM Mini 4-input streaming video switcher that lets you connect cameras and computers and microphones so you can do professional multi-camera Facebook Live, Periscope and YouTube Live broadcasts. (View it here via Kerry's Amazon Associates link)

Want to ask Kerry a question to be answered on the show? Go to Kerry's web site and record a voicemail via Speakpipe! Your voice and question may be featured on a future episode!

New episodes of Online Video Made Easy are released every Wednesday. Please be sure to subscribe, and leave a review!

#002 - In this episode, podcast host Kerry Shearer "The Livestream Expert" talks about the basic things you can do to get more viewers and better engagement on your livestreams. This includes:

• planning your content and how and where you will do your livestream broadcast
• ways to make the visuals more engaging
• the technical aspects of a livestream
• ways to make viewers feel a part of the broadcast, and
• the value of pre- and post-promotion

In the News Highlight section of this podcast, Kerry talks about the Benro 3XS smartphone gimbal that lets you shoot super-steady moving shots with your smartphone, and also allows you to plug in a smartphone mic for great audio quality as you walk and talk. (View it here via Kerry's Amazon Associates link)

Want to ask Kerry a question to be answered on the show? Go to Kerry's web site and record a voicemail via Speakpipe! Your voice and question may be featured on a future episode!

New episodes of Online Video Made Easy are released every Wednesday. Please be sure to subscribe, and leave a review!

You can follow Kerry on Instagram or visit his website.

#001 - Who is Kerry Shearer, and why did he start this podcast?! In this short overview, Kerry Shearer "The Livestream Expert" talks about his background in online video and livestreaming, and talks about what this podcast is all about! Be sure to download the additional episodes released simultaneously with this podcast launch so you don't miss out!

Want to ask Kerry a question to be answered on the show? Go to Kerry's web site and record a voicemail via Speakpipe! Your voice and question may be featured on a future episode!

New episodes of Online Video Made Easy are released every Wednesday. Please be sure to subscribe, and leave a review!

You can follow Kerry on Instagram or visit his website.