Andrea joins us for her second CMO Diary to share the revelation of the 5:95 ratio is changing her approach to B2B marketing.Key talking points<ul><li>What do we mean when we say only 5% of B2B buyers are ready to buy?</li><li>The importance of targeting that 95% of your audience for long-term success.</li><li>How to align short-term and long-term goals.</li></ul>

Andrea joins us for her second CMO Diary to share the revelation of the 5:95 ratio is changing her approach to B2B marketing. Key talking pointsWhat do we mean when we say only 5% of B2B buyers are ready to buy?The importance of targeting that 95% of your audience for long-term success.How to align short-term and long-term goals.

Only 5% of your market are ready to buy - what do you do? | Andrea Linehan | CMO Diaries

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Only 5% of your market are ready to buy - what do you do? | Andrea Linehan | CMO Diaries

Only 5% of your market are ready to buy - what do you do? | Andrea Linehan | CMO Diaries