CMO Diaries

Yoni has plenty of experience launching products from his product marketing background, but how did things change when doing the same as a CMO? Turns out, plenty...

Key talking points

• The important things to consider when launching a product as a CMO.
• Why you should never take things for granted with product launches.
• Why the work doesn't stop once the product is launched.

OKRs can be a powerful tool for aligning an organization, but you need to understand what the framework's really about. Andrea shared with us how she's been getting to grips with the model.

Key talking points

• What is the OKR framework, and why can it be so effective?
• How to measure OKRs at different levels.
• How to select the right OKRs for your organization.

The Great Resignation has firmly put the power in the hands of talent, rather than the companies trying to hire them. Yoni takes us through what this means for CMOs, and how we can rise to meet that challenge.

Key talking points

• How The Great Resignation has shifted the power to talent over companies.
• Why we can't just throw money at the problem.
• How CMOs can overcome these challenges and attract the right talent.

Creating employee branding and culture is often the responsibility of CMOs, but it shouldn't be done alone. As Andrea explains, it was important to work on this with all members of the senior leadership team.

Key talking points

• Why it's important to have a strong employee brand and culture.
• How to develop them so they align with senior leadership's outlook.
• The importance of personal interaction and collaboration.

An average person receives over 100 emails each day. That's why it's important to make sure your emails stand out. Aidan shares her tips on how to do just that.

Key talking points

• Why email is still an important component of digital marketing.
• Crafting an email strategy that works.
• Embracing autoresponders and email automation.

Yoni shares with us his experiences in leading the development of Uptime's new pricing model system led him to develop new skills, which has allowed him to open up two-way dialogues with different departments.

Key talking points

• The importance of developing new skills, along with a working knowledge of the associated terminology as a CMO.
• How these skills and terms can allow you to have two-way dialogues with other departments, like development teams.
• What these new avenues could mean for future projects.

Andrea joins us for her second CMO Diary to share the revelation of the 5:95 ratio is changing her approach to B2B marketing.

Key talking points

• What do we mean when we say only 5% of B2B buyers are ready to buy?
• The importance of targeting that 95% of your audience for long-term success.
• How to align short-term and long-term goals.

Andrea and her team have been working incredibly hard for months developing a new brand to represent their newly merged organization, and she joins us for her first CMO Diaries to explain the process so other CMOs can do the same in the future.

Key talking points

• Why a new brand was important as a result of the merger, both internally and externally.
• The important considerations and processes in developing a great brand for merged organizations.
• The importance of input from both sides of a merger to get great results.

Whether you're unsure about SMS marketing for your brand, or curious but not sure where to start, Aidan is here to explain how and why she's been using it so effectively recently.

Key talking points:

• Why SMS marketing could be valuable to your brand.
• Effective ways of utilizing it.
• Potential uses in the future as platforms evolve.

A rebrand isn't just done once it's released to the public, it's part of a continuing process that needs monitoring and maintaining by all parts of the business. Yoni takes us through everything his team has been now that the rebrand is out into the world, and what their plans are for the future.

Key talking points:

• Important post rebrand milestones.
• How a successful rebrand can set you up for future projects.
• The importance of celebrating these kinds of milestones with your team.