By nature of the business, Paintru requires long lead times, so in the run-up to Black Friday, Aidan has been working out how best to build excitement while managing expectations, while still standing out from the crowd.

Key talking points include:

• Why is Black Friday still so important?
• How to get people in the Holiday-gifting mood when it's barely even Fall.
• How to balance expectations from both customers and suppliers.

Rebranding can be a mammoth undertaking, but it's something most CMOs will have to do at some time in their career. Yoni Solomon, CMO of Uptime.com is back for another CMO Diaries to share how he's been approaching the process and the lessons he's learned for other CMOs.

Key talking points:

• The importance of technical details when it comes to rebranding a tech product.
• How to lead a team and align other departments behind your new direction.
• How to balance speed with precision and not making concessions.

For almost every CMO, their organization's brand is their baby. But what makes a great brand, and how can CMOs approach branding in a world of increasing competition across every sector? That's what we're covering in another episode featuring Yoni Solomon.

Key talking points include:-

• Why is branding so important, and what makes for an effective brand?
• Priorities and processes when approaching a rebrand.
• The importance of branding both externally and internally.

Establishing your positioning and messaging as a brand is a key part of marketing, and as a CMO you're responsible for the development and establishment of this essential aspect of a brand. That's why Yoni is taking us through the steps he's taken at Uptime.

Key talking points include:

• Why messaging and positioning are important to a brand.
• The importance of customers in establishing your positioning.
• Establishing a consensus with key stakeholders to successfully roll out new positioning and messaging.

Just a few months into his first CMO role, Yoni Solomon has had a lot to take on board. We discuss what he's found to be most helpful as a new CMO, with lessons learned for others in the role on what to prioritize.

Talking points include:

• The importance of establishing expectations and building relationships with other departments.
• Expanding skill sets through contractors.
• Adapting from big-tech to the startup environment.