Rebranding can be a mammoth undertaking, but it's something most CMOs will have to do at some time in their career. Yoni Solomon, CMO of Uptime.com is back for another CMO Diaries to share how he's been approaching the process and the lessons he's learned for other CMOs.

Key talking points:

• The importance of technical details when it comes to rebranding a tech product.
• How to lead a team and align other departments behind your new direction.
• How to balance speed with precision and not making concessions.