Only Fee-Only

Cody Garrett joins us for the second time to talk about his journey from musician to financial planner. In this episode, he shares how hosting financial planning meetings on YouTube has attracted a large audience and boosted his business. Cody discusses the growth of his solo RIA, Measure Twice Financial, and his educational platform, Measure Twice Planners, which now has over 400 members. He also explains how he maintains a healthy work-life balance by focusing on projects he loves.

We explore the changes in financial advising and how technology is reshaping the industry. Cody talks about his work in the FinTech space, helping startups create software that truly meets planners’ needs, and highlights the shift from product sales to planning-first approaches.

Cody also emphasizes the importance of education for both consumers and planners, advocating for better life insurance evaluations for non-working spouses and practical financial education in university programs.


Cody's Social:

https://www.linkedin.com/in/codylgarrett/

x: @MeasureTwiceMNY

https://www.measuretwicemoney.com/


Music in this episode was obtained from Bensound.

Want to simplify health insurance? Tune in to the Only Fee Only podcast where we chat with Cole Craven from Move Health Partners. Cole breaks down pre-65 healthcare, health insurance, and Medicare open enrollment, offering practical tips for financial advisors and their clients.

Cole shares insights into key enrollment periods like Medicare Annual Enrollment and the Affordable Care Act marketplace, and why annual plan reviews are crucial to ensure clients have the right coverage.

Learn about Move Health, a platform that integrates healthcare planning seamlessly into advisory practices, making it easier to manage healthcare decisions. Plus, Cole highlights the importance of reviewing a retiree’s modified adjusted gross income for better planning.

https://movehealth.io/

Social: 

https://www.linkedin.com/in/cole-craven/


Music in this episode was obtained from bensound.

Ever wonder how to cut through the marketing noise in the financial world? We sit down with Lauren Hong, president of Out and About Communications, to hear her journey from freelance designer to running a boutique marketing agency. Lauren shares how her team crafts targeted strategies that help RIAs and financial firms stand out, and why avoiding shiny distractions is essential for growth.

We also talk about the power of consistency in content creation, whether it's podcasts or webinars. Lauren explains how sticking with a strategy can lead to real connections and growth. She also highlights why working with like-minded clients and focusing on quality over quantity is key. Tune in for practical marketing tips and insights that can transform your business!


Lauren's Social:

https://www.linkedin.com/in/honglauren/

@honglauren_

In our 101st episode, we sit down with Simon Granner, founder of PCFO, to explore his journey from his early days to building a network of personal CFOs that help entrepreneurs manage their finances. Simon shares how PCFO supports business owners at every stage, offering the same strategic support a corporate CFO would provide.

We dive into exit and entry planning, growth strategies, and how Simon’s team delivers clear, client-first financial advice. He also talks about the importance of honest branding and collaboration in building strong client relationships.


Social:

https://www.linkedin.com/in/simongranner/

X: @SimonGranner

Music in this episode was obtained from Bensound.

In this episode, we reflect on the creation and growth of the “Only Fee Only” podcast as we celebrate our 100th episode. From the early days, it’s been an incredible journey, meeting and talking to so many remarkable guests who have shared their stories and insights with us.

Looking ahead, we’re excited about the new possibilities on the horizon, including featuring guests with differing viewpoints to enrich our discussions. This episode is a tribute to our journey, and we see this 100th episode as just one step in an ongoing adventure. Join us in the celebration and see what the future holds for the “Only Fee Only” podcast!

Want to make your financial advisory business more efficient? Andrew Burgess, founder of AdvisorOps360, shares his journey from math major to operations expert. He talks about the shift from traditional advisor roles to running his own firm, which helps RIAs streamline their operations through training, development, and transition support.

Andrew highlights the importance of knowing the true value of your time as an advisor. By tracking your daily tasks, you can identify inefficiencies and delegate work that doesn’t maximize your skills. He also stresses the need to hire administrative support sooner rather than later.

Learn about flexible engagement models like hourly blocks, retainers, and project-based pricing, and discover how Andrew serves as a “defensive coordinator” for advisors. Don’t miss this chance to hear practical advice on outsourcing and operational strategies that can help your business thrive.


Andrew's Website and Social:

https://www.advisorops360.com/

https://www.linkedin.com/in/andrew-burgess-098828207/

What if your financial advisor could help you achieve your deepest life goals? Join us on the Only Fee Only podcast as we welcome George Kinder, a leader in life and financial planning. George is known for his innovative approach, combining mindfulness with financial planning. He shares his journey from a traditional fee-only planner to a global mentor for thousands of advisors, offering a fresh perspective on aligning financial strategies with personal values and dreams.

Learn about the power of deep listening and how it can transform the client-advisor relationship. George explains his unique method, focusing on understanding clients deeply rather than just discussing retirement plans or portfolios. He uses key questions about life goals and regrets to turn financial advisors into true life partners. This episode will change your view of financial planning by linking it closely with your most meaningful life goals.

We also discuss the evolution of life planning and its impact on society. From its start at the Kinder Institute to its widespread practice today, George reflects on the growth and challenges of this approach. He highlights the importance of mindfulness and living in the present, sharing insights on true freedom and enjoying each moment. Whether you’re a financial professional or someone seeking a more fulfilling life, this episode is full of wisdom and practical advice.


George’s Social

https://www.linkedin.com/in/george-d-kinder-0749196?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

X: @GeorgeDKinder

George’s new book:

https://www.amazon.com/dp/1960044001/ref=nosim?tag=thekindinst-20

Curious about turning a love for numbers into a fulfilling career in financial planning? Join us for a chat with Brittany Brinkerhoff of Hilltop Wealth Advisors. Brittany shares her journey from college intern to leading the Ascend program, aimed at helping young professionals and families secure their financial futures. Learn about the subscription-based service she created for high-income clients needing flexible, affordable financial planning.

Brittany also discusses the challenges of moving to an independent advisory firm and the strategies used to keep client trust. She highlights the support from the XY Planning Network, which helped attract younger clients through online searches and local referrals.

In the final part of our conversation, Brittany emphasizes the importance of visual roadmaps in financial planning to reduce stress. She shares stories of clients with high incomes and significant student loan debt, showing how financial advice can turn anxiety into peace of mind. Connect with Brittany on LinkedIn or visit Hilltop Wealth Advisors' website to learn more. This episode is packed with insights for anyone interested in financial planning or improving their financial health.


Social:

https://www.linkedin.com/in/brittanybrinckerhoff/

What if financial planning could be both personal and professionally fulfilling? Join us for a chat with Brenna Baucum from Collective Wealth Planning. Inspired by her grandparents' values, Brenna aligns personal values with financial planning, offering a unique perspective. This episode celebrates what would have been her grandmother’s 95th birthday and is a must-listen for those in the financial sector or anyone who enjoys heartwarming community stories.

Brenna shares her career path, from mentorship to starting her own firm with the support of the XY Planning Network. She talks about the rewards and challenges of launching a solo practice. If you're curious about the role of community and shared values in financial planning, Brenna’s story is essential to listen to. We also discuss serving Oregon public employees and retirees, highlighting their complex pension system.

Learn about the power of genuine community engagement in building authentic client relationships. Brenna stresses the importance of being a reliable volunteer and creating free community resources to build trust. She offers insights on effective outsourcing and marketing strategies for efficiency and genuine client interactions. This episode is packed with valuable lessons on seizing opportunities and the enduring importance of authenticity in both personal and professional life. Don’t miss Brenna's heartfelt advice on building a personal brand and staying true to one’s values in the financial advisory industry.

Brenna's Social:

https://www.linkedin.com/in/brennabaucum/