Onward Nation

Cate Stillman founded Yogahealer.com in 2001, a $1M+ revenue a year business. Cate is a leader and author in the field of Ayurveda, Peak Performance, and Habits (titles: Body Thrive; Master of You), podcaster with 2M downloads, and global community builder. She runs Yogahealer with her remote team (10 contractors + 40 work studies) so she can ski, surf and run rivers with her family in the Tetons and Mexico.

Her mission is to help you in being aligned with yourself and restore the balance within you. So make sure to listen to this podcast and undergo this transformation with Cate's help!

• How Cate found her purpose and recognized the problems caused by our materialism and consumerism, and how she came to study Ayurveda medicine and yoga
• Why being aligned with yourself will contribute to your own success, and why bringing these components into balance is critically important
• Why the western version of yoga is an incomplete version that is missing basic connections and important habits that strengthen your mind, body, and spirit
• Why when you eat your meals is as important as what you eat, and why eating your biggest meal late in the day can impact your mental capabilities
• Why holistic medicine teaches that you don't necessarily feel worse and slow down as you get older
• Why there are visible signs that a person is out of balance, and how you can learn to identify the cause of these symptoms
• Why it is important to reflect on your performance over the course of your day and note whether you were energized and present throughout the day
• Why a major focus in Ayurveda is on digestion, not just physical digestion but also mental and emotional digestion
• What questions to ask yourself to determine where you want to make progress, to determine what areas of your life need more attention, and how to start on being aligned with yourself
• What key takeaways Cate hopes readers will receive from her new book, Master of You: A Five-Point System to Synchronize Your Body, Your Home, and Your Time with Your Ambition

• Master of You by Cate Stillman: https://amzn.to/2XjLPep
• Ayurveda for Peak Performance + Deep Rejuvenation free workshop: https://yogahealer.com/peak-performance/
• Free Body Goals session: https://yogahealer.com/body-goals
• LinkedIn: www.linkedin.com/in/cate-stillman/
• Start being aligned with yourself by doing your annual strategic planning

• Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• Stephen Woessner's LinkedIn: www.linkedin.com/in/stephenwoessner/
• Learn how cultivating relationships can help you in being aligned with yourself

Robin Ryan has appeared on over 2000 TV and Radio shows including Oprah, Dr. Phil, CNN, ABC News, Fox, NBC News, and NPR. Her advice has been seen in most major magazines and newspapers including USA Today, the NY Times, and the Wall Street Journal. She currently writes a weekly career column for Forbes.com

Robin Ryan has a busy career counseling practice offering individual career coaching, resume writing, interview coaching, LinkedIn Profile writing, using LinkedIn as a marketing tool, and job search services to clients nationwide.

She is the best-selling author of 60 Seconds & You're Hired!, Soaring On Your Strengths, What to Do with the Rest of Your Life, Winning Resumes, Winning Cover Letters, Retirement Reinvention, and Over 40 & You're Hired. Robin donates the profits from her book sales to Breast Cancer Research.

A popular speaker and corporate trainer, Robin has spoken to over a thousand audiences on careers, LinkedIn and job search topics. She holds a master's degree in counseling and education from Suffolk University and a bachelor's degree from Boston College. She is the former director of counseling services at the University of Washington, in Seattle.

"Robin Ryan is America's top Career Coach." — Houston Chronicle

• Why Robin chose to become a career counselor in the early 1990s, before it was a viable career path, and why she is passionate about her work
• How a guest appearance on Oprah Winfrey's talk show helped Robin's career explode, and how a breast cancer diagnosis brought everything to a halt in 2012
• How she uses LinkedIn as a marketing tool and many more
• How marketing, networking, and writing have been the cornerstones of Robin's efforts to rebuild her business, and how she is finding success once again
• Which "three LinkedIn blunders" business leaders often make, why they are a problem, and how to avoid falling into the trap of making these common blunders
• How applicants often use LinkedIn profiles to determine if a business and its culture are a good fit for them, and what steps you can take to improve your profile
• Why your LinkedIn profile should be written in the first person rather than in the third person
• Why 500 networking connections on LinkedIn is the magic number, and why you should accept connections from people outside the circle of people you personally know
• Why your background image should include something to do with your industry, your company name, and logo, and why everyone in your company should use the same image
• What resources are available to learn to better use LinkedIn as a marketing tool and create compelling content on the platform
• How mentors have influenced Robin and offered her important lessons she has used throughout her career

• 60 Seconds & You're Hired by Robin Ryan: https://amzn.to/2QKuKpP
• Website: http://www.robinryan.com/
• LinkedIn: www.linkedin.com/in/robinryancareercounselor/
• Learn how to use LinkedIn as a marketing tool and to land a job

• Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• Stephen Woessner's LinkedIn: www.linkedin.com/in/stephenwoessner/
• Listen to this podcast on how to use LinkedIn as a marketing tool and other strategies

Own your niche to become an industry expert like Eric Lanel. This approach has been used by many industry leaders that allowed them to plant their flag of authority. Listen to this podcast episode and start the change yourself.

Eric Lanel was born on January 26, 1968, in Queens, New York. He is the only child and son of Julius, a psychotherapist, and Barbara, a social worker, and spent many a dinner conversation discussing human behavior. Eric worked through high school as a mason and started a residential painting company that continued through college.

Upon graduating with a degree in marketing from Hartford, Eric worked at CBS Television, Walt Disney Company, and Doubleclick before taking the role of President of GWPinc., a strategy agency. Today Eric lives in Livingston, New Jersey with his wife Francine and daughter Zoe. Eric has two adult sons: Adam who works in advertising and Griffin in the building industry. When not working with companies on strategy and developing content he can be found on a golf course or a stream.

• How Eric's diverse career journey taught him the importance of learning, and how he brings that passion to his work at GWP Inc.
• How a set of unique circumstances led Eric to purchase and take control of GWP Inc., and how Eric has learned throughout his career to create a vision for his companies
• How GWP was operating prior to Eric taking it over, and why he decided to focus the company's efforts on the particular vertical of the building industry
• How Eric and his team navigated the process of focusing on a specific niche, and what complexities they overcame during the process
• How you must own your niche to get ahead of your competition
• Why "opportunity cost" is a fear that many business owners experience when deciding whether to niche down, and how Eric overcame his own fear
• How one of the first steps Eric took was to determine what the "best" agency in the building space would look like, and how he and his team worked toward that vision
• Why Eric sees his role as a leader as one of always learning, growing, and anticipating the needs of his clients
• How Eric's podcast, Constructing Brands, offers GWP a platform to better understand their clients' questions and needs while offering them greater value
• How Eric's early career experience and family background helped provide him a greater respect for the building trades

• Website: https://gwpinc.com/
• Email: [email protected]
• Constructing Brands podcast: https://gwpinc.com/podcast/
• LinkedIn: www.linkedin.com/in/eric-lanel-28a6144/
• LinkedIn: www.linkedin.com/company/gwp-inc-/
• Twitter: @gwp_inc
• Start your journey on how to own your niche by checking out this insights section from GWP Inc.

• Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• Learn how to own your niche by niching down with Erik Jensen

If you've been listening to the show for a while now — you know that I like to bring you conversations with guests who are strategic — as well as practical and tactical — and who will generously give you the best of what they've got so you can take it and apply it — and move your business onward.

And each of us as business owners — as people — are facing unprecedented challenges right now.

Things many of us could have never imagined as a result of the coronavirus.

And each day — we need to show up as the best leader we can — because our teams, our clients, and communities need that from us.

The business owners I meet with each day are doing everything they can to help their team on getting through hard times.

But candidly, Onward Nation — today's business environment requires another level in leadership — it requires proven strategies, a process, and the willingness to put systems into place.

And because of that, I'm grateful that Brett Gilliland, CEO and founder of Elite Entrepreneurs, said yes to my invitation to come back for an encore interview so we could talk through leadership strategies, processes, and systems — which you can take and apply into your business and be better for it.

• Beyond "flight" and "fight" — there is a 3rd defensive mechanism that we have — and as business owners — it can actually hurt us the most
• What are the steps to helping your team in getting through hard times
• Why the "Stockdale Paradox" is just a relevant today as it was when Admiral James Stockdale first shared it
• Why you need to go narrow in what you allow into your inner circle — from people to media — and why you need to block out everything else
• Now more than ever — business owners need to stay focused on the Big 3 of their role
• Why "Fighting F.U.D" should be your number one priority as a business owner
• Why Brett believes that the best leaders build the best businesses — and — the best businesses win
• Why helping and leading others begins with leading yourself to clarity
• Why you should rest easy — you have a 100 percent track record of getting through hard times…otherwise you wouldn't be here

• Website: www.growwithelite.com
• Email: [email protected]
• Read this blog from Grow With Elite on how they helped people in getting through hard times

• Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• Listen to this podcast about getting through hard times with Richard Sheridan

Kathy Caprino, M.A. is an international career, executive and leadership coach on the best way to succeed in business, writer, speaker and trainer dedicated to the advancement of women in business. She is a former corporate Vice President, trained marriage and family therapist, seasoned coach and the author of Breakdown, Breakthrough. Kathy is also the Founder of Ellia Communications, Inc., a premier career coaching and consulting firm which offers career and leadership development programs including the Amazing Career Project online course, her Finding Brave podcast, and the Amazing Career Certification training for coaches. Kathy is a leading contributor on Forbes, Thrive Global and LinkedIn, a TEDx and keynote speaker, and a top media source on careers, leadership, and women's issues.

For more info, visit kathycaprino.com and connect with Kathy on Twitter, FB, LinkedIn, Instagram, and YouTube.

• How career crisis after career crisis led Kathy to realize she urgently needed a change, and how she realized her focus and passion was to help professional women achieve the best way to succeed in business
• Why professional expectations and attitude expectations differ between men and women
• Kathy shares insights from her interview with Susan Sobbott, President of American Express OPEN, on how men and women need different things to succeed in business
• How Kathy defines "power gaps" and why many women struggle to speak about how they stand out and what their special skills and talents are
• Kathy defines her seven power gaps and explains why each is a problem that many women in business experience
• Why it is important to recognize your talents and abilities that will contribute to achieving the best way to succeed in business, rather than being modest
• Why scary experiences are an opportunity to grow and strengthen yourself and should be embraced rather than avoided
• Why the blocks and challenges you experience now are often a result of past trauma that you experienced at an earlier point in your life

• Website: https://kathycaprino.com
• Podcast: https://findingbrave.org
• Kathy Caprino's article on Susan Sobbott: https://bit.ly/3ctRcwQ
• Facebook: www.facebook.com/FindingBraveToday/
• LinkedIn: www.linkedin.com/in/kathycaprino/
• LinkedIn: www.linkedin.com/company/ellia-communications/
• Twitter: @kathycaprino
• Instagram: www.instagram.com/kathycaprino/
• The best way to succeed in business is to slow down and breathe

• Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• Stephen Woessner's LinkedIn: www.linkedin.com/in/stephenwoessner/
• Listen to a similar podcast about the best way to succeed in business from Predictive ROI

Upon graduating from college, John Dameron started a career with Marriott International. After almost seven years as a hotel manager, John was seeking more autonomy over his future and decided to change his course to establish thought leadership. He entered the financial services industry in 1997 and quickly found his niche in helping physicians with their personal finances. As he continued to gain experience in the medical community, John co-founded Spaugh Dameron Tenny in 2002. Today, Spaugh Dameron Tenny educates and advises physicians and dentists in more than 26 states.

• Why a family tradition of working in the financial sector inspired John to go into financial planning himself, and how he and his partners founded their business
• Why financial issues are the number two cause of physician burnout, and how John and his team recognized they could assist with that issue once they establish thought leadership
• Why intentionality and team-driven content creation has been the secret sauce powering the growth of the business
• What strong client feedback John and his team are receiving with regards to their thought leadership channels
• Now niching down and focusing on just doctors and dentists was a difficult leap that proved to be one of the best moves the practice made
• Why focusing on a specific niche helped the firm streamline their efforts and helped keep them from spreading themselves too thin
• How John's team taps into their deep well of experience to utilize in their thought leadership efforts
• Why learning to delegate is a difficult challenge that business owners must master if they want their businesses to grow and establish thought leadership
• Why, when you're stuck on a project or idea, you shouldn't be asking "how" to do it but should instead be asking "who" has the answers

• Website: www.sdtplanning.com
• LinkedIn: www.linkedin.com/in/johndameron1/
• Check out this insight podcast on how you can establish thought leadership

• Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• Stephen Woessner's LinkedIn: www.linkedin.com/in/stephenwoessner/
• Establish thought leadership and its impact by reading this blog

It's time to carve your own path once you're done listening to the experience and journey of Laura throughout her career. You will learn a lot from this podcast episode and you might be inspired to start living the life you want to have.

Laura Gassner Otting speaks with change agents, entrepreneurs, investors, leaders, and donors to get them past the doubt and indecision that consign their great ideas to limbo. She delivers strategic thinking, well-honed wisdom, and catalytic perspective informed by decades of navigating change across the start-up, nonprofit, political, and philanthropic landscapes.

• Laura shares her fascinating career path and explains how she ended up working in the White House at age 21 helping to develop AmeriCorps
• Why you need to carve your own path first before you can enjoy the life that you've dreamed of
• How Laura established her own firm, the Nonprofit Professionals Advisory Group, and why she chose to exit the firm after nearly 15 years
• Why exiting her firm was one of the greatest challenges of Laura's life, and how she came up with an innovative exit strategy
• Why everyone defines success differently, and why Laura defines her own success not by profitability but by happiness and free time
• Why Laura decided to write her book Limitless: How to Ignore Everybody, Carve your Own Path, and Live Your Best Life
• Why Laura began to experience a lack of self-confidence, and how she wrote Limitless in just three weeks once inspiration struck
• How Laura realized that putting clients' problems first and offering clear solutions was the right path to take in her business
• Laura shares a story of giving a signed copy of Limitless to Good Morning America's Robin Roberts and then getting a booking on the show as a result
• Why Laura believes that being authentic, offering value, and being open to possibility have been the keys to some of the incredible opportunities she has had
• How to get yourself unstuck from your current situation and be able to carve your own path towards your dream life

• Limitless by Laura Gassner Otting: https://amzn.to/32po05i
• Websites:
  • www.limitlessassessment.com
  • http://lauragassnerotting.com/
• Facebook: www.facebook.com/heylgo
• LinkedIn: www.linkedin.com/in/heylgo/
• Instagram: www.instagram.com/heylgo/
• Twitter: https://twitter.com/heylgo
• YouTube: www.youtube.com/channel/UCKtrsI8y-nZ-iLizqUz_2CQ
• Be inspired to carve your own path by listening to this podcast with Laura

• Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• Stephen Woessner's LinkedIn: www.linkedin.com/in/stephenwoessner/
• Listen to a related podcast about how to carve your own path from our guest, Alana Tillim

As founder and President of Callis, a full-service ad agency located in Missouri in the heart of the Midwest, Cliff offers his agency's clients more than 30 years of experience and expertise in marketing, advertising, and public relations.

Cliff has shared his marketing expertise speaking at events, as a contributing author to books and through his agency's OUTthink thought leadership series. Cliff grew up in the retail business, working alongside his father and brother, where he first learned about the customer experience.

Cliff has been integral in leading the agency through the digital revolution. Callis specializes in the development of strategic and creative solutions with a focus on digital marketing and leveraging digital strategies with proven traditional approaches to get results. Today, he focuses his efforts on client, employee and public relations, rural business opportunities, and working with clients to help grow their business.

He is also President of the Board of Directors of the Center for Human Services, a nationally acclaimed not-for-profit organization that serves those with disabilities. Cliff and his family reside outside Sedalia, Missouri, where he enjoys outdoor sports, travel, and the inspiration of life's experiences.

• How Cliff founded his advertising agency, Callis, and why he chose to set up his business in the rural Midwest
• How Cliff and his team at Callis decided to niche down and focus on advertising for rural American business clients
• Why shifting their focus to rural businesses was a "scary" transition, and how positioning Callis as experts in rural business opportunities has benefited the company
• Why specializing in businesses wanting to market to rural America has brought new, unexpected business to Callis
• What key daily habits, routines, and rituals help Cliff get into the right mindset and prepare himself for his day
• Why Cliff believes that listening and people skills are vital components of his success, and why being able to communicate with a diverse audience is key
• Cliff shares the story of an important lesson he learned from a mentor in his career and why he feels passionate about his role as a mentor to his team
• Why Cliff meets with his direct reports once a week to work with them and provide mentorship and feedback, and why doing so is more than worth the time spent
• Why bringing in a mentor who understood the advertising agency environment was a key change that made a tremendous impact on Cliff and his business
• How rural business opportunities has transformed Callis into what it is today

• Website: www.ecallis.com
• Email: [email protected]
• LinkedIn: www.linkedin.com/in/cliffcallis/
• Enhance rural business opportunities by teaching leaders when to rebuild their website

• Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• Stephen Woessner's LinkedIn: www.linkedin.com/in/stephenwoessner/
• Mix rural business opportunities with 8 proven ways of money making

In this episode, Drew McLellan will discuss the importance of why you need to show your expertise and what it could result in once you do.

Drew McLellan is a 25-year marketing veteran who helps clients create authentic love affairs with their customers. Drew has run his own agency, the McLellan Marketing Group, for over 20 years and helps the owners of over 250 small to mid-size agencies a year learn how to take their business to the next level through his consultancy, the Agency Management Institute. Drew has appeared in the New York Times, Entrepreneur Magazine, Businessweek, and Fortune Small Business. The Wall Street Journal calls Drew one of 10 bloggers that every entrepreneur should read.

• How the internet has disrupted buyer behavior and changed the way B2B sales are conducted today
• Why establishing yourself as an authority or needing to show your expertise in a particular niche can be a powerful way to boost your sales
• How being able to show your expertise in a niche opens up a larger geographical area for your sales and can allow you to charge a premium
• Why your unique point of view allows you to stand out from competitors and is what you uniquely bring to your business that your competitors lack
• What steps business owners can take to define their point of view and establish their expertise in a niche
• Why attracting "sweet spot" clients is the key to building a base of loyal clients who spend more money and offer better referrals
• Why you should start with robust, informative "cornerstone content" and how your preference between writing and talking can help determine what content to create
• How cornerstone content can be broken up into "cobblestone content" that can be shared across social media and other locations
• Why it is important to develop a relationship through your content before you try to sell to your prospective clients, and why showing authenticity is key

• Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/327hSi3
• Website: https://agencymanagementinstitute.com/
• Email: [email protected]
• LinkedIn: www.linkedin.com/in/drewmclellan
• Twitter: @DrewMcLellan
• Learn how to show your expertise and claim your agency's position of authority

• Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• Stephen Woessner's LinkedIn: www.linkedin.com/in/stephenwoessner/
• Once you show your expertise, it's time to become a great mentor

Alana Tillim is the founder, president and driving force behind Santa Barbara Dance Arts (SBDA) and the non-profit Arts Mentorship Program in Santa Barbara California. They have been featured in Dance Studio Life Magazine as a national model of for-profit and nonprofit programs working together. Founded in 1998, SBDA has received awards for excellence in business, leadership, and community stewardship. She has reached over 100,000 artists through her work and continues to extend her reach by inviting visiting artists and world-renowned choreographers to her space.

She was forging a new path and co-founded the Arts Mentorship Program in 2004 with Steven Lovelace, and they have awarded over $500,000 in scholarships for underserved at-risk youth. In addition, she founded the No Limits dance program that provides free dance lessons for children with special needs, and "I am Her. She is Me," a mother-daughter empowerment workshop.

She is also a Certified Coach for More Than Just Great Dancing and a sought-after speaker, she has been recognized by Pacific Coast Business Times' Top 40 under 40, received the 'Inspiration Award' for her leadership through the Thomas Fire and Debris Flow (More Than Just Great Dancing), and is an Apogee Award for her legacy in dance education in Santa Barbara County (Nebula Dance Lab).

Alana is a devoted mentor and entrepreneur and in addition to her studio and non-profit, she owns a dancewear store, and is currently working on writing her first book. She is a dedicated mother and wife, and her family is the driving motivation behind her passion into forging a new path and making a change through the arts.

• How a chance meeting led to Alana owning her own dance studio, and why she considers herself an "accidental" business owner
• How Alana's side job as a dance instructor turned into a successful business, and why she followed her heart and chose to leave her corporate career path
• How Alana's business partner served as her mentor, and why their shared values were the key to their strong professional relationship
• Why Alana feels passionate about her work and her role as a powerful role model to the young people she teaches
• Why Alana's personal growth involved learning from those around her and tempering her passion with wisdom
• Why Alana's role as a mother served as motivation and pushed her to take a chance on herself and started forging a new path
• How Alana balances her time as a mother, wife, entrepreneur and business owner, and why the relationships she has with the people around her are key

• Websites:
  • https://sbdancearts.com/
  • https://ampsb.org/
• Email: [email protected]
• Help the youth in forging a new path by learning about our scholarship & mentorship programs

• Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• Stephen Woessner's LinkedIn: www.linkedin.com/in/stephenwoessner/
• Listen to this related podcast about forging a new path from our guest, Joe Battista