Onward Nation

Joyce Bone, MBA equips other achievers in skyrocketing their financial results through her guidance as a speaker, podcast host of the Anxiety-Free Selling show, author of Millionaire Moms, sales coach and business consultant. She is also active in real estate as both an investor and licensed agent.

At age 28 as a former stay-at-home mom, Joyce co-founded and led EarthCare, an environmental company traded on NASDAQ achieving $125 million annual revenues. She has raised over $65 million dollars and has pitched investors nationally and internationally including Sweden, India and Canada. Since that time, she has successfully helped other companies and individuals learn to influence and sell in a more productive and empowering way.

Past clients range from Fortune 500s to, "Eat What You Kill" (1099) sales professionals in the real estate, financial services, insurance, mortgage, and direct marketing sectors, to small business owners including IT and CPG companies.

As an entrepreneur, she is nationally recognized for her business acumen. Featured on CNBC's The Squawk Box, and in Kiplinger, Money, Woman's Day, Forbes, Atlanta Business Chronicle, and a host of other media outlets, Joyce is who the media often turn to for sound business advice.

• How it all got started for Joyce with a bottle of Tide. How that moment made her decide to change the financial story for her family.
• The way Joyce's childhood experiences shaped her drive and determination to provide more for her family.
• The importance of overcoming obstacles and how Joyce overcame what she perceived as her first obstacle as she launched her business.
• How one little tweak in her mindset, the way she viewed obstacles, changed the course of her life and how it affects all entrepreneurs as they begin their journeys.
• The aggressive goal Joyce set for herself by the time she was 30 (and she was only 28 when the bottle of Tide was out of reach) and how that goal shaped the type of business she'd have to create.
• The importance of a lunch meeting with her former boss and how an idea was born out of that meeting (and a partner made)!
• Why Joyce believed that buying up smaller companies to form a larger company and then going public would be her ticket to the aggressive goal she set for herself.
• Roadblocks and obstacles Joyce faced along the way that redirected and refocused her efforts.
• Why Joyce firmly believes you don't have to know everything to start. You just have to start and then move forward.
• Why it's easier to sell people your dream and raise money when you're talking to people who understand the industry you're working in.
• The importance of mentors and continuous self-improvement and the people who have helped Joyce along the way. And how some mentors can teach you from afar.

• Website: www.joycebone.com
• Email: [email protected]

Our special encore guest today is Michael Stallard. Michael is a former Wall Street executive who left the Street 15 years ago to found the Connection Culture Group, a leadership training firm and focuses on improving workplace cultures. He's a keynote speaker and expert on how effective leaders boost human connection in cultures to improve the health and performance of individuals and organizations. Michael is also the author of two books, "Connection Culture" and "Fired Up or Burned Out." Now…you may remember Michael and the wisdom he shared during Episode 794 of Onward Nation. If you haven't listened to, studied, and applied all he shared during his previous interview…I highly encourage you to add Episode 794 to your list of vital priorities.

• What's new with Michael and his business since he last joined us 6 months ago
• Insight into what Michael and his team teach leaders about culture when they work with a company
• The new e-course Michael is developing: how it brings people together in collaboration and what you can expect from the course
• Michael's definition of culture in the workplace, and why it boils down to thoughts, words, and deeds- how these three things can make happier, better employees
• How humans are hardwired to connect, making connection a superpower for a leader in a business
• What the predominant mindset of Wall Street is and why it's so harmful and counterproductive
• Best practices for creating a connection culture in your business
• The vision, value, and voice of the band U2, and how that's a great example of a connection culture
• Strategies Alan Mulally used to create a connection culture and turn things around at Ford
• What displacement aggression is and how it can ruin a whole culture from the top down
• The five unique benefits of connection within an organization as well as how disconnection undermines performance
• How to identify leaders in your organization who are good at connecting
• Examples of the thoughts, words, and deeds powerful leaders use to create a connection

• Email: [email protected]
• Website: Connectionculture.com

In the fifth grade, Robert Rose's teacher sent him home with a note that said Robert likes to tell stories. Well, as it turns out, she was right. Robert is the founder and Chief Strategy Officer of The Content Advisory, the consulting and advisory group of The Content Marketing Institute. Robert has been helping marketers tell their story more effectively through digital media for more than 20 years. Over the last five years, Robert has worked with more than 500 companies of all sizes, including 15 of the Fortune 100. Hes provided strategic marketing advice and counsel for global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, Microsoft, The Bill & Melinda Gates Foundation and UPS.

• The strategy Robert came up with to win when he was part of a startup competing against big companies like Microsoft
• What Robert did to become successful and build up Content Marketing Institute to where it is today, helping major companies get things done
• How Robert views work and marketing and how that sets him apart from others in his field
• Ways marketing has changed over the last 18 years because of consumers, and how Robert based his book, "Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit" on this change
• Traditional marketing- how it is based on an efficiency model, and how it differs from a new marketing strategy that giants like Amazon, Netflix, and Apple are using
• An example explaining why it might be better to create your own audience than to find an audience through a platform like Facebook
• Why it's so much more valuable to have direct access to your customers, and how Robert can help you do that
• How Red Bull is actually a media company that happens to sell energy drinks, and how this helps their sales
• What Terminus did to be a media company and give their brand value
• Practical steps you can take to build a media company within your overall company
• The biggest mistake Robert sees both small and large companies make and what you can do to avoid making that same mistake
• Why you need to focus on optimizing specific areas of your business, and why it doesn't work to try to do everything at once
• One of the most important things you can do when finding your audience, and why it's one of the hardest things to do, too

• Website: Robertrose.net

Daniel Gefen is the founder of Gefen Media Group — a done-for-you podcast booking service that helps inspiring authors sell more books by getting them booked as guests on relevant podcasts. He's the best-selling author of The Self Help Addict and the top-rated podcast host of The Daniel Gefen Show and Can I Pick Your Brain. Daniel has been featured in major publications including Forbes and Inc. and has been a guest on over 50 podcasts.

• Daniel's childhood and how his time in school often felt like a prison sentence where he couldn't be himself and how that transitioned into his early jobs in adulthood.
• How not fitting into the usual boxes was a hindrance to Daniel in school and when working for others, but how his unique personality helped him excel as an entrepreneur.
• Why going into business for himself didn't quite live up to Daniel's expectations at first
• He didn't get the freedom he expected.
• The best move Daniel believes he's made in his business and why it was so important for him.
• Why it is so important for you to know what your strengths are in business and play to those strengths while finding the right people to manage the other aspects of your business.
• How boredom played a role in taking his business to the next step. Once Daniel automated his original business idea to the point where he was barely needed, he had too much time on his hand and began developing new ideas.
• Podcasting. How Daniel fell in love with the microphone from day one and how that created new opportunities through Podcasting two shows of his own and then into creating Gefen Media Group.
• What Gefen Media Group does in helping people produce podcasts and matching up guests with podcasts in search of them.
• The reason no one inspires Daniel the way his grandfather did because of his dedication to serving others.
• Why Daniel believes it's so important to become a better listener in business and in life.

• Website: http://www.danielgefen.com/

Elise Keith is the founder and meeting maven for Lucid Meetings — an online meeting platform that helps teams run highly productive meetings. She's also the best-selling author of Where the Action Is: The Meetings That Make or Break Your Organization.

• How Elise began her career in business and the fortuitous twists and turns that led her to where she is now.
• Why Elise was motivated to strike out on her own after observing far too much discord and dysfunction in the company she initially worked with.
• Elise's observations about the structure of larger companies for making decisions and her decision to create a product that would help smaller companies structure meetings so that they could make the transition from concept to reality without the drama and dysfunction that was prevalent in her own organization.
• The things people need to bring into meetings to solve problems and move forward: intentionality, purpose, structure. And how having a system aided in that.
• The importance of following a process when conducting meetings, including having rules that work for your organization.
• How Amazon conducts meeting sand why it works for them. Not to mention how similar rules might work for other organizations.
• The way your business conducts meetings reflects on your entire operation. When you get things done in your meetings, prospective clients notice.
• Why meetings need structure and not just a set of rules or a code of conduct to follow. Structure can be anything from "icebreakers" to moments of silence before getting into the meat and potatoes of the meeting.
• The three main components of the meeting operation system: performance criteria, meeting flow models, and support.
• The importance of measuring meeting results. If your meetings aren't productive, the way you're conducting meetings has to change. But, how do you measure the results?
• Why you need to know, going into the meeting, what kind of meeting it is or what kind of meeting you need to schedule.

• Website: www.LucidMeetings.com
• Email: [email protected]

John Fairclough is the President and Founder of The Resicom Group which helps retailers optimize the way they improve and maintain their store environment. Under his leadership, the company has evolved from a local construction company into an international provider of facility maintenance and construction services. Now John enjoys sharing his story to inspire others.

• The important role John believes the resilience he learned as a child has had on the business leader he has become.
• The strength that comes from difficult times often shapes the business leaders and how that has helped John persevere when many other leaders crash and burn.
• How seeing a need for businesses created a niche that John was able to fill with his company and run with on a widescale level.
• Why John believes it's important to be useful to clients on a broader scale and how that sets his business apart from so many others.
• John's belief that it's just as easy to plan for one project with the same organization as it is to plan for 1000 and why he isn't interested in one and done projects at this point in his business.
• Avoiding distractions. Why that is so important for keeping your business focus and not chasing revenue for revenue's sake but only doing so when it falls within the scope and scale of what your business does.
• How John went from living in his car to founding a company that employs 80 people within six and a half years.
• The right size for a business is what it can properly manage. The hard way John learned that lesson and what it has meant for him and the way he does business today.
• The importance of having the right team around you and why you sometimes need to simplify the process to move forward sometimes.
• Why John believes it is sometimes necessary to walk away from the business that grew your business in order for your business to grow further.

• Email: [email protected]

Our special encore guest today is Sue Hawkes. Sue's first interview aired as Episode 826 just a few weeks ago. And I typically don't invite a guest back for an encore so quickly — but — during our post-interview chat — I knew I had to invite Sue to come back right away because our first discussion was so helpful and off-the-charts amazing. We dug into imposter syndrome, how it creeps in, and how we as business owners tend to chase perfection — and on the surface — that's fine and dandy — but we also need to realize that perfection is just an illusion and there are some keys to maximizing success.

• Why Sue believes that business leaders gain incredible freedom once they've reached a place of internal peace and unshakable excellence.
• The stepping stones to becoming the type of leader that has that peace and confidence that comes with excellence.
• Imposter syndrome. What it is and why Sue believes it is how you respond to it when it shows up that defines you as a leader.
• Why Sue believes that chasing perfection is such a waste of time for entrepreneurs.
• What is EOS, entrepreneur operating system, and why Sue believes that every entrepreneur needs some sort of operating system in place as it allows you to control your business rather than being controlled by your business.
• Maintaining sanity with "clarity breaks." All leaders need time to sit, think, and expand their minds and visions.
• Why these clarity breaks are really helpful even though it goes against everything that's instinctive to promote your business – especially for people who are "doers" by nature.
• Different types of sanity breaks that have been effective for others and why it's important to find your own. One that feeds your mind and soul.
• The staggering number of things that are on our minds at any given time and how simplifying those things free up our minds to focus on the most critical problems – and what an operating system has to do with that.
• The three things Sue does for companies she works with: vision, traction, and health. Plus, why these things are so important for growth and success.
• Why Sue's book isn't meant to be read through in one sitting and how she intends it to be used instead.

• www.sayyess.com
• www.chasingperfection.net

Good Morning, Onward Nation — it's Saturday, December 1, 2018 as I sit down to record this solocast. And I have to say — I'm so fired up for 2019 to get here. I'm fired up because for the first time in Predictive ROI's history — we have given the coming year a theme and are building a strategy around that theme.

2019 is going to be the year of "Doubling Down" at Predictive ROI.

So I'm going to do something in today's solocast that I have never done before. I'm going to take you way, way, way behind the curtain at Predictive to share how we're going to Double Down in 2019.

But to be clear — this solocast is not a Predictive ROI commercial. Instead, I'm going to share insights into our plans, our concerns, our vulnerabilities, where we think we can be more helpful, and our strategy so you can take this episode and perhaps the lessons we have learned along the way might also be helpful to your team, too.

More specifically…I will take you inside how we're doubling down on:

• Being helpful to you, Onward Nation
• Being helpful to our clients
• Building and investing in our team
• Our offering at Predictive ROI
• Our ability to share our story
• Revenue and reinvestment back into the business

After you listen to the solocast, please remember that we all have the same 86,400 seconds in a day. Our time here is a gift from God. How you use your time – how you apply your abundance of gifts and talent is your gift back to God.

So make 2019 the year you double down on your intensity and the abundance will be around the corner.

Make 2019 your year – the year you Double Down!

Brett Gilliland is Co-Founder and CEO of Elite Entrepreneurs, which specializes in helping 7-figure business owners with the knowledge, tools, and processes they need grow to $10 million and beyond. He's an expert in organization development, leadership, and strategy and spent 10 years helping Infusionsoft grow from $7 million in annual revenue to over $100 million. One of Brett's favorite professional accomplishments is co-creating Infusionsoft's Elite Forum alongside CEO Clate Mask and building the Elite business.

• Only three percent of businesses ever make it to the million dollar mark for revenue. It helps when you begin that business within the safety of another business.
• Why Brett decided to "spin out" Elite from InfusionSoft and how he believes it has helped Elite grow exponentially.
• The "value ladder." What it is, the strategy behind it, and how the "slices" stack up.
• Building a customer acquisition machine and how Brett had to do it after the fact when Elite spun out from InfusionSoft.
• What is Elite Forum and how that transitioned to the need for Elite Momentum and why it matters for the clients Brett serves.
• Why it's important for entrepreneurs to ask the following questions: "How can we provide more accountability? How can we offer more value? How can we be helpful at this level – and the next?" And then listen to the answers.
• Why Brett has so much respect for businesses that have built from the ground up without the safety net of a larger organization like InfusionSoft.
• Brett's advice to entrepreneurs just getting started in creating a business.
• What it means to be intentional when beginning a company and why it's so important.
• Why Brett believes it's important to become the leader of your business so that you're running your business rather than being run by your business.

• Website: www.growwithelite.com
• Email: [email protected]

Emily Hirsh is an industry-leading Facebook ad manager and sales funnel strategist who has built an expert team of top-level professionals to help entrepreneurs grow their businesses using proven social media sales strategies and creativity that converts.

• How a simple task as a virtual career path become the inspiration for a lucrative and satisfying career path.
• Emily's path from loading Facebook ads for VA clients to running her own team of 24 people who run the ads for her.
• The way Emily's business grew after hiring the first person to help, and then the second, and how she developed a process for teaching others to perform the tasks required, a system she calls the "Hirsh Process."
• Why Emily decided to take the time to create a course outlining and training others to do what she does intuitively and how this "conveyer belt" strategy has helped her business grow.
• The difference when you're representing yourself to clients and when you're training others to represent you to your clients and why that distinction is important when creating training materials.
• Emily's ideal client and why it's important for entrepreneurs to understand who their ideal clients are and how choosing someone who isn't right for your business can be bad for your business and the client.
• Why Emily believes it's hard, but sometimes necessary to say "no" to clients who simply aren't ready for the services she has to offer and can't get the full benefit of what she has to offer.
• Facebook and Instagram. Why these are the two platforms that deliver the best results for Emily's style and why she loves them.
• Tracking progress. Why Emily's team tracks results at all stages of the funnel to help identify strengths and weaknesses and improve results all around.
• The importance of having a plan before going live with a campaign and why Emily warns against proceeding as an entrepreneur without one.
• What they are and why Emily dislikes "Like" campaigns.
• The most critical skill Emily believes to develop for high-level results in your business and in your campaigns.
• The importance of doing one thing well and building on that instead of 20 mediocre things.

• Website: http://www.emilyhirsh.com/