Onward Nation

Jake Jorgovan is the founder of Lead Cookie, which helps B2B sales teams generate leads through done-for-you LinkedIn prospecting and Outbound Creative which helps consulting companies win their dream clients through custom consulting and done-for-you outreach campaigns. He is also the author of the upcoming book "Win Your Dream Clients."

• Why LinkedIn is such a powerful social network and a great tool for new business development
• The importance of being consistent with your morning routine
• The value of writing down your top three wins for the day
• A dark spot in Jake's life that forced him to reflect on what he was really good at
• Why you need to have self-awareness and the ability to recognize your own ignorance
• Understanding the financials of your business
• How to get things off your plate that drain energy from you
• Creating a vision and focus for everyone in the organization
• Why you need to focus on creating value when starting a business

• Website: LeadCookie.com

• Blog Post: A How to Guide on LinkedIn Lead Generation

Tiffany Wojtkiewicz is the Chief Revenue Officer and co-founder of ONEHOPE, a lifestyle brand with a world-class vineyard and winery in the heart of Napa that makes a measurable impact for its charitable partners through its family of brands. She is responsible for all revenue generation channels and accountable for driving integration and alignment between the sales, marketing, and customer support departments. Tiffany has successfully lead the company from $60,000 in sales in 2007 to approximately $25 million in sales in 2017 while experiencing triple digit growth over the last three years.

• The two traits you need to help you be successful as an entrepreneur
• How ONEHOPE is able to make a social impact and give back to the non-profit organizations that they support
• Why you need to make sure that your product messaging is on point
• How ONEHOPE's brand ambassador program viaONEHOPE allows people to raise money locally through in-home wine tasting parties
• Why it's important to have a plan and be able to communicate that plan
• Why everyone in your company should know what your top three goals are at all times
• The importance of hiring people who are smarter than you
• The value of having a mentor
• Why you should always put your customers first

• Website: www.onehopewine.com

Mike O'Krent is the founder of Life Stories Alive, a business specializing in the making personal history "legacy" videos for families. In a life-changing experience, from 1996 through 2000 Mike interviewed Holocaust survivors for Steven Spielberg's "Survivors of the Shoah Visual History Foundation", now the USC Shoah Foundation. It was through that experience that Mike discovered the significance and technique of recording the life stories of loved ones. The business has since expanded its expertise beyond capturing personal histories for families to now include recording the histories of businesses and non-profit organizations. You may remember Mike and the wisdom he shared during Episode 484. If you haven't listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 484 to your list of vital priorities.

• Why Mike wrote his first book, "A Conversation You'll Never Forget — A Guide to Capturing a Life Story"
• The value of capturing stories for your business, not just for your loved ones
• The power of marketing through storytelling
• The quote that has helped Mike get through the tough times of being an entrepreneur
• Why you should reconnect with your purpose of why you started your business
• How telling your life story can help you discover things about yourself that you didn't even know
• What Mike calls 'the chill of the sigh' and how it helps him define success
• Finding your 'why'
• How all successful business owners have a team to help them
• Why you need to make it about the prospective customer or client — not about you
• Why listening intently is the biggest skill you can ever have

• Website: lifestoriesalive.com
• Vimeo: vimeo.com/lifestoriesalive
• Email: [email protected]
• Phone: 512.431.8166

Lee Caraher started Double Forte in 2002 as a new kind of communications firm designed to provide the best service in the business. Lee has managed multiple offices and hundreds of people of all ages and was named in the 40 under 40 by PRWEEK Magazine. She holds a bachelor's degree in medieval history — which she finds useful every day. You may also remember Lee and the wisdom she shared during episodes 180, 269, and 523 of Onward Nation. If you haven't listened to, studied, and applied all that Lee shared during our earlier interviews...I highly encourage you to add episodes 180 and 523 to your list of vital priorities.

• How workplace issues have exploded in the media in 2017 and how that's created a cultural shift
• How women are getting more comfortable in exerting themselves in the workplace
• How harassment cases will continue to come forward in 2018
• How a business owner can prepare for being accused of gender bias, unequal pay or harassment
• Why you need to have sustainability built into your business
• The many things that can be done to ensure that everyone is listened to equally, regardless of gender
• The importance of admitting a mistake and committing to fixing it
• Why you need to have a communication plan in place to deal with harassment happening within your company
• Why and how to get rid of harassment happening within your company
• Why it's vital to talk to your employees about workplace issues

• Website: leecaraher.com

Chris Dayley is passionate about helping businesses learn what their users want on their website through psychology based testing and analytics. He started his conversion optimization agency, Dayley Conversion, in 2014, which he later merged with Disruptive Advertising, where he currently works as vice president of site testing and optimization. You may remember Chris and the wisdom he shared during Episode 457. If you haven't listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 457 to your list of vital priorities.

• The six major areas that typically have the biggest impact on conversion rates
• Some recurring pain points that business owners experience when it comes to scaling
• The power of holding people accountable and doing so in an environment where they still feel enabled to succeed
• Why it's good for businesses at any stage to look back and feel good about the progress that they've made
• How most people suffer from some degree of fear and procrastination
• Defining success by determining what brings value to your life
• Being in control of your own happiness
• The value of finding and working with people who will continually challenge you
• Knowing your business well enough that you can answer any question presented to you
• The importance of challenging your assumptions

• LinkedIn: www.linkedin.com/in/chrisdayley
• Twitter: @Chrisdayley
• Website: disruptiveadvertising.com/guide

Fabiola Hesslein is the co-founder and CEO of Tryon Entertainment. For over 25 years, she has led a rewarding career as a multi-faceted entertainer, having graced the stage with global artists that include Michael Jackson, Pink, Marc Anthony, Usher, and has appeared on various programs including Saturday Night Light and The View. With a degree in business, cultivated talent, and a progressive mindset, Fabiola not only provides her creative expertise but a hands-on approach and a top-notch team for all entertainment and production needs big or small.

• Fabiola's transition from show business to becoming a business owner of a full-scale production company
• The power of waking up with a sense of gratitude
• The value of creating a to-do list
• Investing in proactively marketing your business
• Why communication is such a critical skill to master
• A valuable lesson learned about over-delivering to your clients
• Why you need to have a strong support system in place
• Focusing on innovation and what makes you unique
• The importance of having high standards with your work

• Website: TryonEntertainment.com
• Instagram: @TryonEntertainment
• Phone: 646.525.7745

Renee Wang is the CEO and Co-Founder of CastBox, the global leading spoken audio platform pioneering in-audio search to deliver contextual recommendations for listeners of podcasts, on-demand radio, and audio books.

• The story behind how Renee raised money for her startup, CastBox
• How CastBox's audio search engine feature works
• Using Google Calendar and Google Keep to stay focused and prepared
• The power of reflecting on things you can improve on
• The top three skills that business owners need in order to thrive today: people, money, and direction
• A lesson that Renee learned from one of her mentors on becoming a thought leader
• How globalization is becoming more and more important
• Why you should never give up as a business owner
• The importance of building strong team that you can trust

• Email: [email protected]
• Website: http://castbox.fm/channel/id52716

Wendy Keller is an award-winning former journalist, a respected literary agent, an author, speaker and acclaimed book marketing consultant. She has sold nearly 2,000 rights deals worldwide including 16 New York Times Bestsellers and 9 international bestsellers. She got her first job as a newspaper reporter as a 16-year-old college freshman. Since then, Wendy worked for PR Newswire; the Knight-Ridder newspaper chain; as managing editor of Dateline magazine.

• What an agent does
• Why you need an agent in order to get a deal with a publisher
• Being clear on your outcome before committing to writing a book
• What a platform is and why you need to build one if you want to write a book
• Working with a publisher vs. self publishing
• Different scenarios where self publishing might be your best option
• Strategies for success when considering writing a book
• Why you need something to differentiate yourself from everyone else
• The top things that you should be doing to build your platform

• Website: kellermedia.com
• Book submission guidelines: kellermedia.com/submission-guidelines
• Webinars: kellermedia.com/webinars
• "Rent" Wendy's brain: kellermedia.com/rent

Gal Ratner is an award winning technology veteran and the co-founder and CEO of ShopSnap, a modern e-commerce platform, and the founder and CEO of Inverted Software, a consulting firm in Los Angeles. His designs are responsible for powering Fortune 500 companies in multiple industries. You may remember Gal and the wisdom he shared during Episode 370. If you haven't listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 370 to your list of vital priorities.

• The big market need right for increasing conversion rate
• How artificial intelligence is going to add value to both business owners and consumers
• The strategy that Gal uses to help him keep a focused mindset throughout the day
• The importance of defining small successes
• The value of caring about other people's successes before yours
• Why Gal believes so strongly in the law of attraction
• Why a team player is more important than an 'A' player
• The three key factors that contribute to being a good mentor
• Why you need to know how to tell your company's story
• Why you need to determine your company's tipping point
• Finding creative ways to get more out of your existing customers

• LinkedIn: www.linkedin.com/in/galratner
• Website: shopsnap.io
• Website: www.invertedsoftware.com

Jeff Kreisler is a Princeton-educated lawyer turned author, speaker, pundit, comedian, and advocate for behavioral science. He uses humor and research to understand, explain and change the world. Winner of the Bill Hicks Spirit Award for Thought Provoking Comedy, he writes for TV, politicians and CEOs, shares insights and wit on CNN, Fox News, MSNBC, SiriusXM, and tours most of this planet. Jeff is the co-author of the new book, "Dollars and Sense: How We Misthink Money and How to Spend Smarter."

• The story behind the book that Jeff co-authored with Dan Ariely, "Dollars and Sense"
• How we think improperly about money
• The shortcuts we commonly use to determine the value of something
• Why a healthy dose of irrational confidence is required in creative and freelance work
• The importance of mastering good communication
• The value of having a point of view or vision
• How emotions come into play in organizational and personal decision making
• Why you need to acknowledge fear and the impact it has on you
• Why you need to be aware of sunk costs

• Website: jeffkreisler.com
• Website: peoplescience.com

• Podcast: Dollars and Nonsense