Onward Nation

Tiffani Bova is the global customer growth and innovation evangelist at Salesforce, where as an industry thought leader, she watches overall market trends to uncover best practices on how to improve sales performance and enhance the overall customer experience. Tiffani has extensive knowledge of go-to-market, sales and channel strategies. Prior to Salesforce, she spent 10 years at Gartner as a vice president, distinguished analyst and research fellow, covering sales transformation and indirect channel innovation. She won the Gartner Thought Leadership Award for her comprehensive work on the Future of Sales and has delivered more than 200 keynote presentations around the globe to over 250,000 people on sales transformation and business model innovation. Tiffani has been published in Forbes, Harvard Business Review, and The Huffington Post. She was named one of the 50 Most Powerful and Influential Women in California in 2014 by the National Diversity Council and named by Inc. Magazine as one the 37 Sales Experts You Need to Follow on Twitter.

• Tiffani's background
• What Tiffani does to plan out her daily priorities
• Why you should take the time to connect people in your network
• Being respectful and responsive when people reach out to you
• Why Tiffani kept changing sales jobs early in her career when that wasn't very common -- and why that wasn't always the right decision
• Why you have to think ahead as a leader
• Why to be a great leader you need coaching
• How Tiffani grew her confidence muscle
• Why you need to take the time to listen to people who ask you questions -- if you don't -- they might not ask a question again
• Why you have to invest in yourself

• Twitter: @Tiffani_Bova
• LinkedIn: www.linkedin.com/in/tiffanibova

Lisa Bodell is CEO and founder of futurethink and author of WHY SIMPLE WINS: Escape The Complexity Trap And Get To Work That Matters. A globally recognized innovation leader and futurist, Bodell founded futurethink in 2003 to provide a simple approach to the otherwise complicated topic of innovation.

• Lisa's background
• Why Lisa started groupthink
• Why you need to simplify
• The addiction to more (and what can be done about it)
• Tips for saving time in email
• Getting rid of stupid rules
• Evaluating your to-do list to figure out what is truly valuable and worth your time
• Standing up for what you believe in
• Why you have to focus
• Why you need to get over failure quickly

• Email: [email protected]
• Website: futurethink.com
• Twitter: @LisaBodell

Dana Malstaff is a mother, author, business & content strategist, coach, podcaster, and blind spot reducer. Dana is the author of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro, and the founder of Boss Mom. She serves Boss Moms who yearn for more time and less guilt when it comes to building their business and raising their family, by providing the tools they need to get more out of their content and business, without sacrificing their family goals.

• Dana's background
• How Dana came to start Boss Mom
• Crafting your movement manifesto
• Saying no to things that don't financially benefit your business
• Getting clear on your brand and message and repeating it the same way every time
• Why you have to become a working sales page
• Why it's not your job to work harder than your clients
• Why you need to hire a team sooner than later
• Why you need to assess your relationship with money
• Getting clear on your dream-makers and deal-breakers
• Why you need to write down what you're good at and what you're not

• Website: boss-mom.com
• Trello training: boss-mom.com/trello

Dr. Alan Pitt is an attending physician and professor at the Barrow Neurological Institute, a national center of excellence in Phoenix, Arizona. He is also an entrepreneur engaging with multiple companies in the device and health IT space. His current focus is on medical collaboration and technologies bringing care teams together. In addition to his clinical responsibilities, Dr. Pitt is the chief medical officer of Avizia, a global provider of telemedicine services. He is also the author of a popular blog at healthcarepitstop.com.

• Alan's background
• Why team is most important in the healthcare arena
• Why you need work with someone who understands healthcare if you want to start a healthcare based business
• The challenges business has that healthcare does not
• Why — if you want to affect change — you need to be the change
• Why you need to guard your cash like its your own blood
• Recognizing personal strengths and weaknesses
• Big challenges facing the investment community today
• Getting technology not just created but adopted
• Why you need partners that help mitigate risk
• Why you need to fully understand the problem and the competition in the space
• Why you need to begin to think about your exit strategy before you start

• LinkedIn: www.linkedin.com/in/alanpitt
• Blog: www.healthcarepitstop.com

Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media. Good Morning Onward Nation...welcome to Episode 376...I'm Stephen Woessner. I hope you had a wonderful and very Happy Thanksgiving last week with friends and family — and in the process — you were able to take some time to think about all of the people and opportunities in your life to be grateful and thankful for. Because we all — no matter what the circumstances pulling or pushing us from inside or outside of the business — have an abundance of opportunity and much to be thankful for.

Now, if your business is breaking into new levels and momentum is at full force — having an abundance mindset, is quite frankly, easy.

But, if you are struggling to make ends meet, if you are in danger of not making payroll (I've been there by the way), or you have employee issues, customer issues, and nothing seems to be going your way — and you just need a break — thinking about abundance may seem like mystic dark magic voodoo or a bit like staring into a crystal ball and to learn any sort of nugget about your future.

And when you're back is up against the wall — and mine has been, Onward Nation — so I get it — I understand it's hard to show up every day with your mind fixated on abundance. But if you just break free, inch by inch, and realize that you don't need to win the war all in one day, that sometimes solving just one problem today build momentum.

And then tomorrow another.

And then tomorrow another.

And eventually you can begin to feel confident in metaphorically putting on what Garrett Gunderson recently described to me as "The Armor of Abundance." And he wears his every day.

You will soon hear Garrett tell his story in Episode 388 that will air on December 15th, Onward Nation, and how even when the times were the toughest for him, the toughest for his family, and for his business — he refused to give up.

Even when he was writing checks for tens of thousands of dollars or hundreds of thousands of dollars to vendors who had done him wrong...he pushed forward.

He refused to, using Garrett's words, he refused to "Gnaw on the bones of scarcity."

And who taught him those lessons? Mentors.

Onward Nation...nothing will affect the trajectory of your business or your life like a good — or bad — mentor can. We talk a lot about mentorship with our guests — but — it has been some time since I shared any of my thoughts on the importance of your inner circle, how to build a culture of greatness within your company, and ultimately, how to find great mentors and advisors who will help you unlock that next level in your business.

So to add some value in each of these areas during today's episode — I am going to share with you — in its entirety — an interview Laura Steward and I did when she was kind enough to invite me to be a guest on her show, entitled "It's All About the Questions" and you can find her at LauraSteward.com.

True to the name of the show — Laura asked great questions and we dug into mentorship, inner circle, how to make the difficult transition from one circle to another, how to deal with the insecurities of others and not letting them affect your business and life, and a more — all focused on how to eliminate the guesswork to mentorship and learning — because getting it right is critical to your success.

So, here we go, Episode 81 of "It's All About the Questions" with Laura Steward and me. Episode Link: www.laurasteward.com/81-stephen-woessner-onward-nation-digital-marketing-simplified.html

My hope for you is that you found the lessons Laura and I discuss to be helpful — to be recipes and tactical ingredients you can break down and insert into your business right away to accelerate your results — to be able to build a culture of greatness within your business while measuring your ROI in a complex digital world.

So with that, Onward Nation...I want to say thank you again for taking the time to be here with me today.

It is an honor to have you here — thank you for tuning in — I am delighted you chose this episode to be what you listen to, study, and take with you on your morning run, or maybe Onward Nation has become part of your daily commute, or in some other way has become part of your morning routine.

I want you to know how much I appreciate you sharing some of your invaluable 86,400 seconds you have in your day with me and the strategies we learn and share each day from today's top business owners.

And please continue to let me know what you think of Onward Nation...good or bad...I always want your feedback. You can hit me up on Twitter, find us on Facebook, me on LinkedIn, or you are always welcome to email me directly at [email protected] — and yes — that is my actual email address — no fancy filters or filing system — it will come directly to me.

We will be back tomorrow with an incredible encore interview with Dr. Alan Pitt — don't miss it because Alan digs deep into how the healthcare industry has and continues to change — and the impact that will have on us as consumers within the system. The conversation with Alan is transformation — you will love it.

Until then, onward with gusto!

Chris Paradiso is one of the most passionate and dynamic agency owners in the insurance industry today. His passion for digital marketing, a strong drive to improve efficiency, and his unwavering dedication to exemplary customer service has led Christopher to build and grow his own agency. His clear vision has helped direct other insurance agencies to push the envelope and find their own success as well. In 2011 Chris, was excited to introduce "Paradiso Presents" a social media marketing program aimed at teaching other agencies how to survive and thrive in today's complex online marketing world. His innovative marketing solutions have been recognized and implemented into agencies nationwide.

• Chris' background
• Why the fear of being outworked is Chris' driving force
• Why you have to read every single day
• Why Chris reads two different books at the same time
• The time where Chris found almost all of his employees new jobs and started his business over
• Why accepting change is the most critical skill for business owners
• Why you can't ever show up one minute late
• Why "garbage in, garbage out" is a lie
• How hearing "work on your business, not in your business" changed Chris' life
• Why you need to buy your domain name
• Why you need a coach
• Why you need an app for your business

• Email: [email protected]
• Facebook: www.facebook.com/paradisoinsurance

Laura Rittenhouse is a keynote speaker, financial strategist, business coach, and best-selling author. She advises CEOs and CFOs on how to increase employee creativity and accountability to boost results and revenue. Her Candor Academy workshops strengthen trust between investors, customers, and employees. She partners with executives, visionary managers, and inventors who align conversations and culture to become more effective problem-solvers. Her Candor Analytics methodology was chosen by the CFA Institute as a "Future of Finance" initiative. Laura's book, "Investing Between the Lines", showcases a decade of research connecting trustworthy leadership with financial returns that consistently outperform the market and was endorsed by Warren Buffett.

• Laura's background
• Why language has such a profound impact on Laura
• Why candor is so important
• Why the authenticity is tied to vulnerability
• Why Laura starts every day with a half hour of meditation
• Why Laura left her job to find what calls her "thumbprint"
• Why you need to believe and have faith
• Why you need to trust your intellect
• Developing a words matter mindest

• Website: www.rittenhouserankings.com

Don Osmond is a marketing professional, speaker, and writer focusing on authentic marketing to help businesses develop sound, branding strategies. Widely regarded as a marketing and communications thought leader, Don works with his business clients to develop the genuine narrative of their companies, which becomes the foundation for their branding and messaging. Son to international entertainment icon Donny Osmond, Don's approach to marketing incorporates lessons from the entertainment industry, which he integrates into effective business strategies. After years of education and experience, he knows firsthand that good marketing requires truth-telling and invitation, not spinning. Don believes that authenticity is the only true value proposition a company can offer, so he serves clients by developing genuine story-based marketing and authentic marketing strategies.

• Don's background
• What he learned from his dad, Donny Osmond
• Why storytelling is so pivotal
• What Don's learned from Judy Robinett
• Why Don starts each day by being of value to his network
• How Don uses Audible to be a constant learner
• Doing the one thing you need to do each morning
• Don's soul-searching that led him to marketing
• The importance of integrity
• The major lesson Don learned about storytelling from his college English professor
• Operation, capital, and awareness: the three things your business comes down to
• Why you need to stick with processes and tweak them until they yield results

• LinkedIn: www.linkedin.com/in/donosmond
• Twitter: @donosmond

Damion Lupo started his first business at age 11, has started 30 since, and is the published author of five books. As a thought leader and bold executioner, his first rental house was purchased Dec 31, 1999 using his VISA card and a bucket of courage. That decision grew into a 150+ house, 7 state empire over the next 5 years culminating with a total meltdown and reinvention in 2008. This drove him to create the Austin-based FinTech Total Control Financial in 2016 to disrupt Wall Street and empower Main Street with a patented technology and artificial intelligence based tool to reinvent old archaic ideas around retirement and financial freedom and empower people with control of their financial lives. His powerful patented tool is called the eQRP, a retirement vehicle 10 times more powerful than an IRA, giving investors checkbook control of their 401k and IRA money and keeping track of it on their iPhone.

• Damion's background
• The time blocking strategy Damion learned from "The ONE Thing" by Gary Keller
• Damion's "no-ding" policy in his office
• How Damion uses Hal Elrod's "The Miracle Morning" and starts his day out with S.A.V.E.R.S.
• The collapse of Damion's real estate business and his life in 2008
• The lessons Damion learned during that dark time
• What it takes to reinvent yourself
• Why you need a coach
• Why you need to own every single piece
• Why can't show up -- or work with -- people who or less than awesome
• Why you need accountability with metrics
• Why you should take your goals and figure out how to do 10x those
• Why you should find the things that scare you and chase them
• Listening to the feedback the world gives you

• Website: totalcontrolfinancial.com/stephen

Joe Kashurba grew the freelance web design business that he started in high school into a digital agency with a virtual team and clients around the world. He went from building $300 websites to building $30,000 websites and managing 6-figure digital advertising budgets for some of the largest manufacturing and construction companies. Joe now advises and mentors other freelance web designers and digital agency owners on how to develop and scale their businesses.

• Joe's background
• Why you need to plan out tomorrow before you go to bed
• Getting an important task done in the first 15 minutes of work
• Why constant marketing is so crucial for your business
• What Joe did after not selling to 25 people in a row that he had consultion phone calls with
• Generating leads that fit what you're trying to sell
• Why having the right mindset is so crucial for success
• Looking at your business from a diagnostic viewpoint to see what's working and what isn't
• Why you need to niche down and stick to the exact thing you do well
• Being prepared for and fighting through the fear
• Building a system to get sales

• Website: agencyaccelerator.guru