Series 2 of Oops I Peed My Pants is all about helping women get moving again ā whether itās your first time, post-baby, post-menopause, or youāve just lost confidence thanks to pelvic floor symptoms, pain, fear, or embarrassment.
In this episode, weāre joined by Hugh Williams, founder of SHEULTRA, to talk about how the event started ā and why itās grown into something much bigger than ājust a raceā.
Hugh shares his personal story: from being a āwalker and talkerā ultra runner, to a life-changing diagnosis of inoperable neuroendocrine cancer, open-heart surgery in early 2020, and the moment during COVID isolation when an idea landed:
create an ultra-style event for women of all levels ā with womenās health conversations built in.
SHEULTRA isnāt about elite vibes or cut-off anxiety. Itās built for walkers, hikers, runners, first-timers and experienced athletes ā with a strong community spirit and practical details that remove the āpersonal excusesā that stop women showing up.
We also talk about the SHEULTRA Feel Good 10K (in March, on International Womenās Day) ā designed so anyonecan take part: walk it, jog it, run it, treadmill it, do laps of your garden⦠it all counts. Thereās also a virtual option.
And yes, weāve got links in the notes so you can sign up.
In this episode, we cover:
- Why Series 2 is focused on getting women moving again with the right information
- How SHEULTRA grew fast: 500 women (2024) ā 1,500 (2025) ā 3,000 (2026)
- Why no cut-offs changes everything for confidence
- The Feel Good 10K + virtual option (and what it includes)
- How SHEULTRA uses the event as a platform for womenās health education, including breast-check support via QR/video
- The āsmall detailsā that make a massive difference: privacy, safety, hygiene, and support on course
Important note
This podcast shares general information and lived experience ā itās not medical advice. If youāre worried about symptoms or changes in your health, speak to a qualified healthcare professional.
Links:
ā”ļø SHEULTRA event - https://sheultra.com/
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Disclaimer: The Oops, I Peed My Pants podcast and Facebook page are for informational and educational purposes only. The content shared by Ruth Astbury,Ā Lizzie Evans, and any guest experts is not intended to be a substitute for professional medical advice, diagnosis, or treatment.
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