Opal Infotech

Opal Infotech

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Opal Infotech episodes

  • How Alibaba Product Postings and Optimization Increased a Trading Company’s Inquiries by 1600%
    Alibaba Business
    promotion requires tailor-made product listing and ranking optimization
    techniques as per the guideline and requirements of the trading platform. Today
    we will see a case study on how Alibaba Product Postings and Optimization
    increased inquiries by ~1600% for a Trading Company.
    Company Background and Challenges
    Established in the year 2000, the company is an export house
    trading in a wide range of products in agriculture, food & beverage,
    agro-chemicals, office & school supply, minerals and metals, energy, beauty
    & personal care, computer hardware & software, home & gardens,
    health & medical, table eggs and wood industry. The company had more than
    800 products listed on Alibaba, but they were not getting any inquiries so the
    company handed over their Alibaba Product Posting and Optimization to Opal
    Infotech.
    Alibaba Minisite Design and Product
    Posting & Optimization by Opal Infotech
    Core Problems
    ·        The company
    did not have Alibaba Minisite.
    ·        The company
    was managing product postings on their own, but they were not getting any views
    or inquiries.
    ·        The products
    were not getting any visibility due to lack of optimization.
    Observations
    ·        A
    professional Alibaba Minisite was required to enhance the brand image of the
    company.
    ·        Product
    postings were done with incomplete product information.
    ·        Image
    optimization was required for better visibility.
    ·        Alibaba
    Algorithmic check points were neglected heavily due to which even though with
    higher posting the visibility was low.Solution We Offered
    ·        A
    professional Alibaba Minisite was designed.
    ·        Product
    Postings and Optimization based on in-depth industry-specific keyword research.
    Process
    ·        As a first
    step, we created a customized Alibaba Minisite design for the company. In
    Minisite we made sure that we represent all the various categories they are
    into to get better user visibility experience.
    ·        As client
    was into wide range of products – we initially did a conference call on a
    fortnightly basis to understand more. We also asked us to give their
    competitors name so that we can analyse the kind of keywords their competitors
    are using.
    ·        At the same
    time, we analyzed the product range of company and industry-specific keywords
    for Product Posting and Optimization Strategy.
    ·        In addition,
    we created a new product posting layout including company profile, product
    range, testimonials and contact us fields to improve the performance.
    ·        After that,
    we started doing the weekly analysis of the posted products to see the effects
    of ranking optimization.
    ·        Based on the
    outcome of the analysis, we started adding new products with the new strategy
    to improve the results.
    ·        We also
    started publishing monthly reports to keep track of the results of our
    optimization strategy.
    Result
    ·        A
    professional Alibaba Minisite design enhanced the brand image and gained the
    trust of visitors.
    ·        Product
    Postings and Optimization helped in increasing product visibility, customer
    clicks and inquiries.
    ·        As visible
    in the below graph, there was only 1 inquiry in May’19, which increased to 1622 inquiries in October’19 (An increase of ~1600% in 6 months).
    ·        There was
    only 1 customer click in May’19, which increased to 7824 customer clicks in October’19.
    ·        There were
    only 43 views in May’19, which increased to 4,66,908 in October’19.
    ·        There were
    only 6 visitors in May’19, which increased to 26,694 in October’19.
    ·        There were 0 trade manager inquiries in May’19, but the company received 654 trade manager inquiries in October’19.
    For More Information, visit -https://www.webmasterindia.com/alibaba-services/alibaba-minisite-design
    OR https://www.webmasterindia.com/alibaba-services/alibaba-ranking-optimization
    You May Send Us your Inquiry at Email:
    9 min

About Opal Infotech

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Opal Infotech serves industries since 1999 with Web Development, App Development, Digital Marketing and Alibaba Account Management Services having Passion, Knowledge and Experience as core strength.