Subtitle: Are you in the fold? You should be!

Summary: Katie talks about the importance of having your physical address on your socials and Amanda shares her adventures with antique finds — complete with unexpected surprises. They delve into the frustrations of Facebook, the untapped potential of TikTok, and the evolving landscape of social media marketing.

Highlights:

Links:

Amanda’s Sweet Potato Face video

Lisa Congdon - artist
Enshitification is coming for absolutely everything - Financial Times
Soil: The Story of a Black Mother’s Garden by Camille T. Dungy
Amanda’s May Magazine cover

Photos:

Jump on over to The Garden of Words website to see pictures of Katie’s garden as well as the gorgeous pots Amanda created when working for a firm in Chicago!

The Stuff at the End

Amanda’s Work Instagram: https://www.instagram.com/shop.aster.gardens

Katie’s Work Instagram: https://www.instagram.com/thegardenofwordsagency

Katie’s Personal Instagram: https://www.instagram.com/katie_gardenofwords

Amanda’s Website: https://kissmyaster.com/

Katie’s Website: https://thegardenofwords.com/

Subtitle: Fostering company culture

Summary: Brace yourself for candid discussions about setting expectations and the importance of saying NO. They share email marketing strategies and discuss how you can quickly lose your Instagram account, email cadence and segmenting, and mixing up your circuit. Warning: This episode contains more buzz than a cicada chorus!

Highlights:

Links:

Tales From Aster Gardens - May 2024 Green Profit column

Ann Handley - Total ANNARCHY

Pictures:
There are no pictures for this episode

The Stuff at the End

Amanda’s Work Instagram: https://www.instagram.com/shop.aster.gardens

Katie’s Work Instagram: https://www.instagram.com/thegardenofwordsagency

Katie’s Personal Instagram: https://www.instagram.com/katie_gardenofwords

Amanda’s Website: https://kissmyaster.com/

Katie’s Website: https://thegardenofwords.com/

Subtitle: When is it time to pivot?

Summary: Who is stuck in the sunk costs quagmire? Katie share her $150K mistake and why you should still listen to her. Amanda reveals her new yard organization and why she switched from organizing plants by Latin names. (LOL) They also chat calming people the F down so you can help them. And how everyone wants foxgloves, delphinium, and hollyhocks.

Highlights:

Links:

Sunk Cost Fallacy: Why We Can’t Let Go

Sensory bins

Mental and Physical Benefits of Crafting / Effort Based Rewards with Dr. Kelly Lambert - Episode 1

Courtney Michelle Dlugos on Instagram

Photos:

Jump on over to The Garden of Words website to see Amanda's yard with the new pallet arrangement and signage!

The Stuff at the End

Amanda’s Work Instagram: https://www.instagram.com/shop.aster.gardens

Katie’s Work Instagram: https://www.instagram.com/thegardenofwordsagency

Katie’s Personal Instagram: https://www.instagram.com/katie_gardenofwords

Amanda’s Website: https://kissmyaster.com/

Katie’s Website: https://thegardenofwords.com/

Subtitle: There is also some yodeling

Summary: Is intergenerational warfare really necessary? Katie and Amanda say, “No!” They discuss the opportunities they got when they were young lasses growing up and how they get to pass those along to their staff and contractors. They talk more about cringe mountain (The hecklers are all still in base camp. If they’ve scaled cringe mountain they’re not heckling from the other side.)

P.S. Custom neon-esque signs (LEDs) are not expensive anymore, so get one!

Highlights:

Links:

⁠Amanda’s hail photo⁠ (w/bowling balls)

Nikki Jobbour - ⁠https://www.instagram.com/nikijabbour/⁠

There are no pictures this episode.

The Stuff at the End

Amanda’s Work Instagram: ⁠https://www.instagram.com/shop.aster.gardens⁠

Katie’s Work Instagram: ⁠https://www.instagram.com/thegardenofwordsagency⁠

Katie’s Personal Instagram: ⁠https://www.instagram.com/katie_gardenofwords⁠

Amanda’s Website: ⁠https://kissmyaster.com/⁠

Katie’s Website: ⁠https://thegardenofwords.com/

Subtitle: What you say to yourself matters.

Summary: What would your May self tell your July self? (Especially in the green industry.) This was recorded during crunch time and is airing after the main rush of the season. Katie and Amanda discuss what it’s like to put a body of work into the world - the costs, the benefits, the vulnerability, the growth. For our listeners, your shops and your businesses are a body of work. What does it mean to watch people respond to that?

The other thing we discuss is how your self-talk affects everything. Also, how Katie is committed to having better handwriting.

Highlights:

Links:

Harry’s House album

Jump on over to The Garden of Words website to see pictures of Katie’s commitments to herself paintings, the Oprah magazine photo and Amanda's own version.

The Stuff at the End

Amanda’s Work Instagram: https://www.instagram.com/shop.aster.gardens

Katie’s Work Instagram: https://www.instagram.com/thegardenofwordsagency

Katie’s Personal Instagram: https://www.instagram.com/katie_gardenofwords

Amanda’s Website: https://kissmyaster.com/

Katie’s Website: https://thegardenofwords.com/

Subtitle: Imaginary gift certificates

Summary: Amanda gets herself into 437 initiatives. She says she’s not actually ambitious, she just sees big dumb vacuums. How much emotional labor is too much emotional labor in business? Also kind of a lot of swearing.

Highlights:

Links:

No links this episode

Pictures:

Jump over to The Garden of Words website to see pictures of Amanda’s slug art!

The Stuff at the End

Amanda’s Work Instagram: https://www.instagram.com/shop.aster.gardens

Katie’s Work Instagram: https://www.instagram.com/thegardenofwordsagency

Katie’s Personal Instagram: https://www.instagram.com/katie_gardenofwords

Amanda’s Website: https://kissmyaster.com/

Katie’s Website: https://thegardenofwords.com/

Subtitle: LOOK AT THAT

Summary: Green chilis for everyone! Katie talks about lessons learned from her time in New Mexico, including bathrooms. Can you teach people to be creative? 

Highlights:

Links:

Madeline Island School of the Arts

Musical highway on Route 66

Beer and Cigarette soap

Katie’s sketchbook from New Mexico

Katie’s Singing Birthday Giraffe (at end of highlights)

Pictures:

Jump over to The Garden of Words website to see pictures of Katie's giraffe mug and Amanda’s laundry cart of mint.

The Stuff at the End

Amanda’s Work Instagram: https://www.instagram.com/shop.aster.gardens

Katie’s Work Instagram: https://www.instagram.com/thegardenofwordsagency

Katie’s Personal Instagram: https://www.instagram.com/katie_gardenofwords

Amanda’s Website: https://kissmyaster.com/

Subtitle: Create a Garden Wonderland

Summary:

Last in the episode but first in Katie's priority list: Check out the GORGEOUS new book "Garden Wonderland" by Leslie Bennett and Julie Chai. Katie gives a review. (And she's real picky about garden books.) Other topics of discussion include big box garden centers vs. indies, Argylle the movie (Katie loved it even though it was technically a flop) and what she learned about creating a sense of discovery for customers, and how everyone with one dollar wants plants.

Highlights:

Photos:

No photos this week. Click the links!

Links: 

AMAZING BOOK: Garden Wonderland by Leslie Bennett and Julie Chai

⁠https://www.penguinrandomhouse.com/books/708807/garden-wonderland-by-leslie-bennett-and-julie-chai/⁠ 

Book: Unbound:

⁠https://www.kasiaurbaniak.com/unbound-book⁠ 

Periwink (coffee shop):

⁠https://www.instagram.com/periwinkink⁠ 

Concorde themed coffee shop:

⁠https://www.instagram.com/concordeespressobar⁠ 

Dinosaur themed coffee shop:

⁠https://www.instagram.com/hiddengroundsilm⁠ 

Amanda's about page - "Meet the Ast-Holes":

⁠https://kissmyaster.com/meet-the-ast-holes⁠ 

The Stuff at the End

Amanda’s Work Instagram: ⁠https://www.instagram.com/shop.aster.gardens⁠

Katie’s Work Instagram: ⁠https://www.instagram.com/thegardenofwordsagency⁠

Katie’s Personal Instagram: ⁠https://www.instagram.com/katie_gardenofwords⁠

Amanda’s Website: ⁠https://kissmyaster.com/⁠

Katie’s Website: ⁠https://thegardenofwords.com/

Subtitle: Make your art

Summary:

A post-eclipse episode that will still be fun two months later. Katie and Amanda talk about why unscripted social media is important, how Amy Stewart is Katie's Beyonce, and how people who have already summited cringe mountain won't criticize you. The only people who do are still in base camp.

Highlights:

Links:
Amy Stewart: https://www.amystewart.com/

Sookie and Ivy:

https://www.instagram.com/sookieandivy/?hl=en

Movie: Inside Out:

https://www.imdb.com/title/tt2096673/

Midwest Groundcovers video:

https://www.instagram.com/p/C5gx23iuU3F/

Cringe Mountain:

https://www.tiktok.com/@erilikecherry/video/7344967413768768770?_r=1&_t=8mNGvOmqdzS

Pictures:

Jump over to The Garden of Words website to see pictures of Katie's dogs, Lucy and Bogart, wearing their Eclipse glasses as well as the "weird art article," Katie mentions.

The Stuff at the End

Amanda’s Work Instagram: https://www.instagram.com/shop.aster.gardens

Katie’s Work Instagram: https://www.instagram.com/thegardenofwordsagency

Katie’s Personal Instagram: https://www.instagram.com/katie_gardenofwords

Amanda’s Website: https://kissmyaster.com/

Katie’s Website: https://thegardenofwords.com/

Subtitle: Wired for Novelty

Summary:

Katie shares her Harry Styles origin story. Amanda brings up the Apple Surcharge when boosting posts from the app and why you might or might not want to boost posts and why if you’re really going to pay money to Facebook, ads are a better bet. Katie and Amanda discuss something actually useful for listeners regarding “convenience fees.” Finally, we talk about the Enshittification of the online world.

Highlights:

Photos:

No photos today. Click the links!

Links: 

Business of Fashion podcast:https://open.spotify.com/show/6Y1STt6SGDnPc8AdDzGMzn?si=a3c6355cdedb4006 

Harry Styles on SNL: https://www.youtube.com/watch?v=J3hsVTEucMo

Harry Styles Fruit Stripe Outfit: https://footwearnews.com/fashion/celebrity-style/harry-styles-today-show-performance-onesie-outfit-1203289416/ 

Apple post boost surcharge: https://www.theverge.com/2024/2/15/24073228/meta-apple-tax-facebook-instagram-boosted-posts 

Goodwill bins: https://www.binstorefinder.com/goodwill-outlet-near-me/

Brie Arthur YouTube channel: https://www.youtube.com/channel/UCJjehwRXiIa25aV7kLHLZoQ 

Cory Doctorow: https://www.wired.com/story/tiktok-platforms-cory-doctorow/

Sad baby toys: https://www.instagram.com/officialsadbeige/

The Stuff at the End:

Amanda’s Work Instagram: https://www.instagram.com/shop.aster.gardens

Katie’s Work Instagram: https://www.instagram.com/thegardenofwordsagency

Katie’s Personal Instagram: https://www.instagram.com/katie_gardenofwords

Amanda’s Website: https://kissmyaster.com/

Katie’s Website: https://thegardenofwords.com/