"Location, Location, Location"

Choosing the right store location isn't just important; it's paramount for business success. The guiding principle is simple yet profound: "Don't look at the map, look at the people." This means a deep dive into understanding your target audience and your business's unique character, then meticulously finding an area that perfectly aligns with those core elements.

In this insightful episode, we go beyond conventional wisdom. Deep dive into the strategies discussed on the source YouTube channel, "Where's Takuji Now." (https://www.youtube.com/@takuji_san)

We specifically explore how these principles are being challenged and applied in Takuji's new and highly anticipated Snack Bar business, examining the real-world implications of these location theories. Discover how understanding a city's "character" and customer flow can truly make or break an enterprise, learning from both established giants like Apple and the innovative spirit of a new venture.

This episode is narrated by AI.

On his quest to build a business from Japan to the rest of Asia, Takuji Kitagawa considered many ideas—from an experiential matcha brand to a fintech platform. So why did he land on opening a "snack bar"?

In this episode, Takuji and Creative Director Jin dive deep into the thought process. Learn about the business ideas that didn't make the cut and the unique strengths of the humble snack bar: a place for accidental connection, a business model with low inventory risk, and a "huge, unexplored market" in the age of AI. This isn't just about drinks; it's about creating the future's "third place."