Open Dialog

Welcome to the fourth episode of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients.

In episode 5, DeepCrawl’s Sam Marsden spoke with Luke Carthy who is an eCommerce Consultant, and was the Digital Lead at Mayflex at the time of recording.

Over the course of our chat, we learnt how Luke built an SEO dream team by getting developers to care about search and how he communicates effectively with the C-level stakeholders.

If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

Welcome to the fourth episode of Open Dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients.

In episode 4, DeepCrawl’s Sam Marsden spoke with JP Sherman, who is the Manager of Search and Findability at Red Hat.

Over the course of our conversation, JP told us about his unique route into SEO through the army and how he works between departments to improve internal search at Redhat.

If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

In the third episode of open dialog, I spoke with Areej AbuAli, who is the Technical SEO Manager at Zoopla , one of the UK’s leading property sites.

Over the course of our conversation we covered:

If you enjoy this podcast, please make sure share it and shout about it on social using the hashtag #open_dialog.

Welcome to the second episode of open dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients.

In our second episode, DeepCrawl’s Sam Marsden spoke with Arnout Hellemans, Freelance SEO and Analytics Consultant at OnlineMarkethink.

Over the course of our conversation, Arnout shared some of his wide and varied experiences working with different development teams and senior stakeholders, telling us how he’s managed to leverage these to have meaningful impacts in large organisations.

Welcome to the very first episode of open dialog, the podcast for collaborative SEOs and digital marketers. In each and every episode, we’ll be speaking with the best and brightest minds in SEO, digital marketing and beyond to find out how we can work more effectively, efficiently and productively with other teams, departments and clients.

In our first episode, DeepCrawl’s Sam Marsden spoke with Polly Pospelova, who is the Head of Search at Delete Agency.

Over the course of the episode, Polly shared her experiences about:

Episode 0

Hello there! If you’re hearing my voice coming through into your ears right now that probably means you’re interested in my podcast called open dialog.

So let me tell you a bit about who I am, what this is and why you should listen.

My name’s Sam Marsden and I work as part of the marketing team for an enterprise web crawling solution called DeepCrawl and I’ll be your host over the course of this podcast.

But what exactly is open dialog all about?

This is a podcast primarily for curious and inquisitive SEOs and marketers looking to learn about how they can work more effectively, efficiently and productively with other teams, departments and clients.

This whole thing started because at DeepCrawl we’ve noticed that there’s a big gap between SEOs and the other teams that they work with, whether that be development and engineering teams or senior management and the C-suite or even other marketers.

I’ve heard from a lot of people in our space that it can be difficult to communicate the value of SEO in a way that gets recommendations actioned and prioritised within a business or our client’s business. Often it’s the case that we as SEOs have the expertise, we know our stuff, but it’s the execution phase where we fall down.

Given that so many people struggle in this area, this is isn’t a simple thing to get right and takes a lot of tact, long term planning and relationship building to get people on side with search and actively taking it into consideration.

So I’ve taken it upon myself to interview the best and the brightest minds in SEO, marketing and beyond to find out how we can work together more harmoniously.

In each and every episode I’ll be interviewing a highly knowledgeable and skilled guest to find out how we can bridge the gap between SEOs and developers, senior stakeholders, and everyone in between.

Our guests will be sharing their own experiences with you We’ll be hearing what went right with their success stories and what they learnt from some truly horrible disaster stories. As well as getting their best advice on how we can better communicate the value of search and our marketing efforts.

So I hope you’ll join me on this journey so we can learn how to become better at our jobs and so that we can work more successfully with other teams. And who knows, maybe we’ll even have a laugh along the way!

Right, that’s enough of me rambling on. Thank you for listening to this intro episode and I hope you enjoy the podcast.