Welcome to Open for Business SHE-EO Style, where we empower female entrepreneurs with the insights and strategies they need to thrive.

I’m Toby Ferrel, your host and business coach, dedicated to helping women succeed in their business journeys. Today, I am having a conversation with my bestie Mary Anne Cipressy, owner of What's Up SWFL and Teach Me Social about profitability strategies, her signature framework the Sandwich Content Creation and she actually flips the script and interviews me a bit!

To reach MaryAnne Cipressy: [email protected]

To learn more about her signature framework The Sandwich Content Creation: https://teachmesocial.net/the-strategy-sandwich-challenge/

 Connect with Me:

Host: Toby Ferrel

• ⁠LinkedIn⁠: https://www.linkedin.com/in/tobyferrel/

• Join my Facebook Group: ⁠SHE-EO Support Circle⁠: https://www.facebook.com/groups/sheeosupportcircle

• ⁠Website⁠: https://tobyferrel.com/

Work With Me: https://www.tobyferrel.com/contact-me

Schedule a ⁠⁠free consultation⁠⁠withme to see how coaching can help you, whether it’s 1:1 or in a group setting.Together, we’ll create a plan that’s tailored to your unique needs and goals.

Speaking Engagements and GuestAppearances:

Contact me at ⁠⁠[email protected]⁠⁠

Hurricane season won’t wait — but you can still get ahead of it right now.
Here’s what you missed and how to catch up in under an hour:

Your Free Tools:
These handouts are exactly what we covered live — use them to plug gaps, protect your income, and avoid surprises.

• Business Inventory Checklist — Track every asset, so you’re not stuck fighting insurance later.
Download

• Marketing Continuity Checklist — Keep customers spending when your doors are closed.
Download

• Business Continuity Plan Worksheet — Step-by-step prompts to map out what to do before and after a storm hits.
Download

What’s Next:
Take 30 minutes this week to fill these out. Then share them with your staff and partners — so everyone knows exactly how to keep your business running when the weather says otherwise.

Special Thanks:
A huge thank you to Alexia Martin, our commercial insurance expert and owner of WhitCo Insurance - Alexia Martin Agency, and Mary Anne Cipressy, our marketing coach, and owner of What's Up SWFL and Teach Me Social for sharing the real-world insights every Florida business owner and sales agent needs right now. Their expertise turned “what if” into “we’re ready.”

Need help?
If you want a second set of eyes on your plan or you’re not sure where to start, let’s talk. This is what I do best — no one should face hurricane season with fingers crossed.

Book a quick call

Don’t wait for the next storm warning — plan now, protect now, prevail later.

Here’s to your unstoppable business,

Toby

Welcome to Open for Business SHE-EO Style, where we empower female entrepreneurs with the insights and strategies they need to thrive.

I’m Toby Ferrel, your host and business coach, dedicated to helping women succeed in their business journeys.

Connect with Me:

Host: Toby Ferrel

• ⁠LinkedIn⁠: https://www.linkedin.com/in/tobyferrel/

• Join my Facebook Group: ⁠SHE-EO Support Circle⁠: https://www.facebook.com/groups/sheeosupportcircle

• ⁠Website⁠: https://tobyferrel.com/

Work With Me: https://www.tobyferrel.com/contact-me

Schedule a ⁠⁠free consultation⁠⁠ with me to see how coaching can help you, whether it’s 1:1 or in a group setting.

Together, we’ll create a plan that’s tailored to your unique needs and goals.

Speaking Engagements and GuestAppearances:

Contact me at ⁠⁠[email protected]⁠⁠

Welcome to Open for Business SHE-EO Style, where we empower female entrepreneurs with the insightsand strategies they need to thrive.

I’m Toby Ferrel, your host and business coach, dedicated to helping women grow profitable businesses they love and that love them back! Today's episode, originally presented as our "Your Profit System Step 1: Gaining Unshakeable Business Direction and Stop Guessing" Masterclass, I dive deep into the essential foundations for a truly profitable and joyful business. If you've ever felt like you're guessing your way through your entrepreneurial journey, working hard but not seeing the consistent results or clear path you desire, this episode is for you.

I share my proven strategies for establishing the unshakeable direction that attracts the right opportunities and clients, leading directly to increased revenue and sustainable growth.

In this episode, you'll discover:

• How to articulate your business's powerful core purpose: Learn to define the true impact of your work, giving you unshakeable clarity on your "why" and magnetically attracting aligned opportunities and clients.
• The secret to creating an inspiring future outlook for your business: Discover how to set a clear "north star" that guides every decision you make, helping you stay laser-focused on your biggest goals and navigate challenges with confidence.
• My proven strategies for getting crystal clear on your perfect customer: Stop wasting time and energy on the wrong audience! You'll learn how to pinpoint exactly who you serve, so you can attract the right people who are eager to buy from you, leading to more consistent sales and accelerated growth.
• Why establishing this unshakeable business direction is the foundational first step: Understand how this clarity impacts every facet of your business, setting you up for sustainable profitability and the joyful freedom you envisioned when you started.

Don't miss these foundational insights that have helped hundreds of women entrepreneurs go from unprofitable to thriving!

Resources Mentioned:

• Get Your FREE Personalized Business Blueprint! (Limited Time Offer!): Want help clarifying your core purpose, future outlook, and perfect customer? Fill out my 5-question form to receive a customized review directly from me! https://forms.gle/rJRKRAtTtx6kE9KX7

Connect with Me:

Host: Toby Ferrel

FREE DOWNLOAD - GOAL-SETTING RESILIENCE FRAMEWORK: Stop quitting on yourself and your goals! https://www.tobyferrel.com/downloads

• ⁠LinkedIn⁠: https://www.linkedin.com/in/tobyferrel/

• Join my Facebook Group: ⁠SHE-EO Support Circle⁠: https://www.facebook.com/groups/sheeosupportcircle

• ⁠Website⁠: https://tobyferrel.com/

Work With Me: https://www.tobyferrel.com/contact-me

Schedule a ⁠⁠free consultation⁠⁠ with me to see how coaching can help you, whether it’s 1:1 or in a group setting. Together, we’ll create a plan that’s tailored to your unique needs and goals.

Speaking Engagements and GuestAppearances:

Contact me at ⁠⁠[email protected]⁠⁠

Episode Summary:

In this episode, Toby Ferrel and marketing expert Mary Anne Cipressy delve into the world of marketing, providing actionable advice for businesses of all sizes. From being prepared to pivot with the constant changes in social media marketing, best practices for facebook ads.

Guest Bio:

With over 15 years of small business ownership under her belt, Mary Anne knows the ins and outs of the entrepreneurial rollercoaster. She’s not just a business owner; she’s your friendly neighborhood marketing strategist.

 Navigating the digital marketing maze can be a wild ride, and Mary Anne gets it. She’s been there, conquered that. Now, she’s sharing her treasure trove of experience through her coaching practice, bringing warmth, wisdom, and a sprinkle of magic to help you soar in the digital landscape.

Websites:

⁠https://teachmesocial.net/⁠ <----- Register for FREE Webinars here on the home page

⁠https://www.whatsupswfl.com/⁠

Contact: [email protected]

Connect with Me:

Host: Toby Ferrel

•⁠LinkedIn⁠:https://www.linkedin.com/in/tobyferrel/

• Join my Facebook Group:⁠SHE-EO Support Circle⁠:https://www.facebook.com/groups/sheeosupportcircle

•⁠Website⁠:https://tobyferrel.com/

Work With Me:https://www.tobyferrel.com/contact-me

Schedule a⁠⁠free consultation⁠⁠ with me to see how coaching can help you, whether it’s 1:1 or in a group setting.

Together, we’ll create a plan that’s tailored to your unique needs and goals.

Speaking Engagements and GuestAppearances:

Contact me at⁠⁠[email protected]⁠⁠

Welcome to Open for Business SHE-EO Style, where we empower female entrepreneurs with the insights and strategies they need to thrive.

I’m Toby Ferrel, your host and business coach, dedicated to helping women succeed in their business journeys. Today, we’re talking with Dr. Kasi Lacey, a former C-suite executive turned coach, empowers women to own their self-worth. We discuss common barriers like imposter syndrome and perfectionism, and how to overcome them through self-awareness and strategies like challenging limiting beliefs and building supportive networks. Dr. Lacey shares practical advice for women to assert their value in their careers and businesses, including effective communication, negotiation skills, and leveraging unique leadership styles.

This episode is a must-listen for women seeking to unlock their full potential and achieve success on their own terms.

About Dr. Kasi Lacey:

Dr. Kasi Lacey is the Founder and CEO of H & L Legacy Consulting, where she helps women in leadership build unshakable confidence and lead with unapologetic authenticity. With a distinguished career as a psychologist, executive coach, and former C-suite leader, Dr. Lacey brings over 15 years of experience working with high-achieving women to overcome self-doubt, prevent burnout, and create thriving workplaces.

As a well-regarded speaker, Dr. Lacey has presented to organizations such as Women in Energy, Women in Nuclear, Leadership Callaway, and the CEC Conference. Her engaging and insightful talks focus on confidence-building, emotional intelligence, and fostering positive workplace cultures. She’s passionate about helping women unlock their potential and empowering teams to perform at their best.

Dr. Lacey’s deep understanding of psychology allows her to tailor actionable strategies that drive engagement, innovation, and resilience in leadership. She is especially committed to helping women navigate the complexities of leadership, equipping them with the tools they need to overcome challenges and lead with impact.

In addition to her coaching and speaking, Dr. Lacey has a personal mission to create a world where her daughters, and all young girls, grow up surrounded by confident women, who lead without limits. She is dedicated to supporting women in their journeys to success, both personally and professionally.

Contact Dr. Kasi Lacey:

Dr. Kasi Lacey, email is best contact method ⁠[email protected]⁠

Website links ⁠www.kasilacey.com⁠

Course Link ⁠www.kasilacey.com/breakfree⁠ 

Connect with Me:

Host: Toby Ferrel

• ⁠⁠LinkedIn⁠⁠: ⁠https://www.linkedin.com/in/tobyferrel/⁠

 • Join my Facebook Group: ⁠⁠SHE-EO Support Circle⁠⁠: ⁠https://www.facebook.com/groups/sheeosupportcircle⁠

 • ⁠⁠Website⁠⁠: ⁠https://tobyferrel.com/⁠

Work With Me: ⁠https://www.tobyferrel.com/contact-me⁠

 Schedule a ⁠⁠⁠free consultation⁠⁠⁠ with me to see how coaching can help you, whether it’s 1:1 or in a group setting. Together, we’ll create a plan that’s tailored to your unique needs and goals.

Speaking Engagements and Guest Appearances:

Contact me at ⁠⁠⁠[email protected]⁠⁠⁠

Welcome to Open for Business SHE-EO Style, where we empower female entrepreneurs with the insights and strategies they need to thrive.

I’m Toby Ferrel, your host and business coach, dedicated to helping women succeed in their business journeys. Today's episode is a replay of my latest webinar: Goal-Setting Resilience Framework.

My personal framework outlining the steps I take when setting goals so that I am less likely to quit on myself and my goals.

I hope you enjoy and I invite your comments and feedback!

Connect with Me:

Host: Toby Ferrel

• ⁠⁠LinkedIn⁠⁠: ⁠https://www.linkedin.com/in/tobyferrel/⁠

• Join my Facebook Group: ⁠⁠SHE-EO Support Circle⁠⁠: ⁠https://www.facebook.com/groups/sheeosupportcircle⁠

• ⁠⁠Website⁠⁠: ⁠https://tobyferrel.com/⁠

Work With Me: ⁠https://www.tobyferrel.com/contact-me⁠

Schedule a ⁠⁠⁠free consultation⁠⁠⁠ with me to see how coaching can help you, whether it’s 1:1 or in a group setting.

Speaking Engagements and Guest

Contact me at ⁠⁠⁠[email protected]⁠⁠⁠

Welcome to Open for Business SHE-EO Style, where we empower female entrepreneurs with the insights and strategies we need to thrive.

I’m Toby Ferrel, your host and business coach, dedicated

About Wendy Muzzy:

Wendy Muzzy is a money mindset expert who teaches women how to transform their relationship with money so they can create, build, and sustain wealth.

With a lighthearted, positive approach rooted in acceptance and non-judgment, clients receive the support they need to break free from money worries and find their money mojo.

The best part? As they navigate their financial journeys with clarity, confidence, and purpose, they create a ripple effect that transforms not only their finances but other areas of their lives as well—uplifting and inspiring others along the way.

Through her 1:1 coaching programs and online courses, Wendy helps clients explore their emotions around money, uncover (and change) their money beliefs, and develop personalized action plans to achieve their financial goals.

Ready to get started? Take a quiz! Visit https://findyourmoneymojo.com/

Learn more about Wendy Muzzy:

https://wendymuzzycoaching.com/

Contact Wendy: https://wendymuzzycoaching.com/contact/

Host: Toby Ferrel

• ⁠LinkedIn⁠

• Join my Facebook Group: ⁠SHE-EO Support Circle⁠

• ⁠Website⁠

Work With Me:

Schedule a ⁠⁠free consultation⁠⁠with

Speaking Engagements and Guest

Contact me at ⁠⁠[email protected]⁠⁠

Welcome to Open for Business SHE-EO Style, where we empower female entrepreneurs with the insights and strategies they need to thrive.

I’m Toby Ferrel, your host and business coach, dedicated to helping women succeed in their business journeys. Today, we’re tackling a critical issue: how to navigate inventory shortages and supply chain disruptions caused by the eastern seaboard dock strike.

Products coming from Europe, Africa, and Central and South Americas will not reach the retailers and service business needing these goods in order to stay afloat. The industries most affected by this is automotive sales and service, groceries and restaurants who rely on perishable foods, and retailers who sell clothing, accessories, electronics and toys. With it being the beginning of 4th quarter retailers are ramping up for their holiday sales, this is when they finish the year strong in sales.

These business in particular need to proactive measures now, before inventory levels go below customer demand.

Today, We’ll explore actionable steps, challenges you might face, and the unexpected benefits that can arise from these strategies.

Supply chain disruptions can be a major challenge, especially when inventory shortages threaten your business operations. But with the right strategies, you can not only survive but also thrive. That’s why I’ve created a comprehensive guide titled “Navigating Inventory Shortages: Actionable Strategies for Small Businesses.”

This guide is packed with actionable steps, addresses common challenges, and highlights unexpected benefits to help you navigate these tough times effectively.

What’s Inside the Guide?

Actionable Steps for Small Businesses Facing Inventory Shortages

• Automotive Repair Businesses: Learn how to assess your current inventory, strengthen local supplier relationships, promote preventive maintenance, and expand your service offerings.

• Grocery and Restaurants: Discover how to partner with local farmers, optimize your menu and inventory, promote prepared meals and meal kits, and enhance customer communication.

• Retail Businesses: Find out how to diversify your suppliers, promote online sales, implement pre-orders and backorders, and focus on high-margin products.

Challenges Faced During Implementation

• Understand the common challenges businesses face when implementing new strategies and how to overcome them. From finding reliable local suppliers to managing customer expectations, this guide covers it all.

Unexpected Benefits of Implementing These Strategies

• Learn about the unexpected benefits that can arise from these strategies, such as increased customer loyalty, stronger community ties, improved customer experience, and expanded networks.

Why You Need This Guide

This guide is designed to provide you with practical, actionable steps that you can implement today to limit your losses tomorrow. Whether you’re an automotive repair shop, a grocery store, a restaurant, or a retail business, this guide has something for you. Plus, it includes links to valuable resources and directories to help you find local suppliers and partners.

How to Get Your Free Download

GIVE ME MY FREE DOWNLOAD TOBY

Connect with Me:

Host: Toby Ferrel

• ⁠LinkedIn⁠

• Join my Facebook Group: ⁠SHE-EO Support Circle⁠

• ⁠Website⁠

Work With Me:

Schedule a ⁠⁠free consultation⁠⁠ with me to see how coaching can help you, whether it’s 1:1 or in a group setting.

Speaking Engagements and Guest

Contact me at ⁠⁠[email protected]⁠⁠

Episode Description: Welcome to another episode of “Empower Your Business,” the podcast dedicated to helping female entrepreneurs thrive in their business journeys. In this episode, we dive into the crucial topic of Calls-to-Action (CTAs). Whether you’re looking to generate leads, engage on social media, or drive sales, a well-crafted CTA can make all the difference.

In This Episode, You’ll Learn:

Key Takeaways:

Call to Action: For a deeper dive into the psychology behind effective CTAs and more real-life examples, tune into this episode and start converting your visitors into loyal customers today!

Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review. Share it with your fellow entrepreneurs to help them empower their businesses too!

Connect with Me:

Host: Toby Ferrel

• ⁠LinkedIn⁠

• Join my Facebook Group: ⁠SHE-EO Support Circle⁠

• ⁠Website⁠

Work With Me:

Schedule a ⁠⁠free consultation⁠⁠with

Speaking Engagements and Guest

Contact me at ⁠⁠[email protected]⁠⁠

In this episode, we’re diving into a clip from my recent webinar, “Networking Beyond the Room: Facebook Groups for Entrepreneurs.” Discover the rise of online networking and the incredible power of Facebook groups. Plus, learn key strategies for effective engagement that can transform your business connections. Tune in and elevate your networking game!

Connect with Me:

Host: Toby Ferrel

• ⁠LinkedIn⁠

• Join my Facebook Group: ⁠SHE-EO Support Circle⁠

• ⁠Website⁠

Work With Me:

Schedule a ⁠⁠free consultation⁠⁠with me to see how coaching can help you, whether it’s 1:1 or in a group

Speaking Engagements and Guest Appearances:

Contact me at ⁠⁠[email protected]⁠⁠