This week, John “JP” Petty, Head of Social Strategy at Wieden + Kennedy, teaches us all about the world of branding and social media marketing. Come through!

Open Office Hours feat. John "JP" Petty III (Wieden + Kennedy)

The only constant in life is change. 

In some instances, this change is evolutionary, with incremental, almost undetectable, steps. But oftentimes, change is revolutionary, causing disruption of the status quo. On Breaking Schemas, you&#39;ll hear from folks who have caused that kind of disruption — change-makers, category-challengers, and idea-generators who have not only navigated change but, in many ways, have rewritten the rules of the game. 

Join hosts Marcus Collins and John Branch, professors at the Ross School of Business, University of Michigan as they chat with business leaders across a wide-spectrum of industries about the decisions they made along their career that catapulted them to the status of “disruptor.&#34;

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Marketing

The only constant in life is change. In some instances, this change is evolutionary, with incremental, almost undetectable, steps. But oftentimes, change is revolutionary, causing disruption of the status quo. On Breaking Schemas, you'll hear from folks who have caused that kind of disruption — change-makers, category-challengers, and idea-generators who have not only navigated change but, in many ways, have rewritten the rules of the game. Join hosts Marcus Collins and John Branch, professors at the Ross School of Business, University of Michigan as they chat with business leaders across a wide-spectrum of industries about the decisions they made along their career that catapulted them to the status of “disruptor."

The only constant in life is change. 

In some instances, this change is evolutionary, with incremental, almost undetectable, steps. But oftentimes, change is revolutionary, causing disruption of the status quo. On Breaking Schemas, you'll hear from folks who have caused that kind of disruption — change-makers, category-challengers, and idea-generators who have not only navigated change but, in many ways, have rewritten the rules of the game. 

Join hosts Marcus Collins and John Branch, professors at the Ross School of Business, University of Michigan as they chat with business leaders across a wide-spectrum of industries about the decisions they made along their career that catapulted them to the status of “disruptor."

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Open Office Hours feat. John "JP" Petty III (Wieden + Kennedy)

Open Office Hours feat. John "JP" Petty III (Wieden + Kennedy)