Your skincare’s on retail shelves but your growth still feels stuck? This episode breaks down why email is your most powerful sales shelf (and how to start using it strategically).
If you’re ready to build real relationships, not just shelf presence, this one’s for you.
You’ve got the brand, the formulas, and maybe even your dream stockist.
But if you’re still relying solely on third-party retail to grow your skincare brand, you’re missing the most powerful shelf in your business: your customer’s inbox.
In today’s solo episode, Lorraine breaks down why email isn’t just another channel, it’s your direct line to deeper relationships, repeat revenue, and a skincare brand that scales on your own terms.
We’ll unpack:
- The invisible gap most skincare founders feel (and why retail can’t fix it)
- What owning your customer relationship really looks like
- Why email delivers higher ROI than social (and how to use it without sounding spammy)
- A simple email strategy you can implement this month with no automation jungle required
This episode is your invitation to shift from shelf space to inbox intimacy because your brand deserves more than visibility.
It deserves relationship.
Resources & Links:
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