[Season 4 Episode 9]: If you’ve ever wondered about the role technology plays in democratising the ads ecosystem, this is the podcast to listen to. In this special episode Anand Gopal and Anil Karat invite Shivendra Misra, Director APAC at IAB Tech Lab, into the hot seat and take a deep dive into the world of real-time bidding,  the role of IAB Tech Lab in shaping the future of digital advertising and more.

⚡️ The Role of IAB Tech Lab in defining technology without borders

⚡️ Journey of OpenRTB – Why it’s the Soul of Digital Advertising

⚡️ All about OpenRTB 2.6 and What it Means for Advertisers

⚡️ IAB Tech Lab’s priorities for 2023

Chapters

00:00 - Intro
05:30 - What does IAB Tech Lab do
09:28 - What drives protocol adoption
14:23 - IAB Tech Lab’s 2023 priorities
17:10 - What is OpenRTB
20:48 - Who adheres to the OpenRTB protocol
24:25 - What is OpenRTB 2.6
35:44 - OpenRTB 2.5 vs. 2.6, what’s the difference
42:34 - What granularity does OpenRTB 2.6 provide
44:42 - Distinguishing multiple sellers
50:38 - What’s next for OpenRTB 2.6

CC: Shivendra Misra, IAB Tech Lab, OpenRTB 2.6

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