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Open Sesame #003 - Why you should not spend all your marketing budget inside Tmall
Open Sesame Series
Hello and welcome! You are tuned into OPEN SESAME a podcast
to crack the code of ECommerce in China.
EP 3: Why you need to communicate both inside
and outside of ECommerce platforms ?
One of the first reactions some clients have when they enter
e-commerce in China is why shouldn’t they spend all their marketing investment
inside TMall as this is where the buyers are?
Here are a few points which Patrick Faure, Full Jet Sr.
Director for Brand Strategy and Sam Coopersmith, Ecommerce Director, will be
addressing with Scott Goodman, our host.
- How to understand the cost of traffic, conversation rate,
or cost per click on TMall ?
- Why the maths tell you to advertise outside?
- What is possible to do on the platform and what will
likely be difficult to manage ?
- What difference is there between categories, price ranges
?
- Which type of messages should be delivered inside and
which outside.
____________________
This show is brought to you by Full Jet powered by Baozun, your E-commerce
Brand Partner, providing best in class operations services, strategic
consulting, and In & Out Platform marketing.
View all episodes
By Full JetOpen Sesame Series
Hello and welcome! You are tuned into OPEN SESAME a podcast
to crack the code of ECommerce in China.
EP 3: Why you need to communicate both inside
and outside of ECommerce platforms ?
One of the first reactions some clients have when they enter
e-commerce in China is why shouldn’t they spend all their marketing investment
inside TMall as this is where the buyers are?
Here are a few points which Patrick Faure, Full Jet Sr.
Director for Brand Strategy and Sam Coopersmith, Ecommerce Director, will be
addressing with Scott Goodman, our host.
- How to understand the cost of traffic, conversation rate,
or cost per click on TMall ?
- Why the maths tell you to advertise outside?
- What is possible to do on the platform and what will
likely be difficult to manage ?
- What difference is there between categories, price ranges
?
- Which type of messages should be delivered inside and
which outside.
____________________
This show is brought to you by Full Jet powered by Baozun, your E-commerce
Brand Partner, providing best in class operations services, strategic
consulting, and In & Out Platform marketing.