#CrackthecodeofecommerceinChina

#CrackthecodeofecommerceinChina

By Full JetBusiness
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#CrackthecodeofecommerceinChina episodes

  • Open Sesame #003 - Why you should not spend all your marketing budget inside Tmall

    Open Sesame Series 

    Hello and welcome! You are tuned into OPEN SESAME a podcast

    to crack the code of ECommerce in China.  


    EP 3: Why you need to communicate both inside

    and outside of ECommerce platforms ? 


    One of the first reactions some clients have when they enter

    e-commerce in China is why shouldn’t they spend all their marketing investment
    inside TMall as this is where the buyers are? 

    Here are a few points which Patrick Faure, Full Jet Sr.

    Director for Brand Strategy and Sam Coopersmith, Ecommerce Director, will be
    addressing with Scott Goodman, our host. 

    - How to understand the cost of traffic, conversation rate,

    or cost per click on TMall ?  

    - Why the maths tell you to advertise outside?  

    - What is possible to do on the platform and what will

    likely be difficult to manage ? 

    - What difference is there between categories, price ranges

    ?  

    - Which type of messages should be delivered inside and

    which outside.  

    ____________________ 


    This show is brought to you by Full Jet powered by Baozun, your E-commerce

    Brand Partner, providing best in class operations services, strategic
    consulting, and In & Out Platform marketing.  

    22 min
  • Open Sesame #002 - Key Questions you need to ask when entering Chinese ECommerce Market - Part 2

    Open Sesame Series

    Hello and welcome! You are tuned into OPEN SESAME a podcast

    to crack the code of ECommerce in China.  


    EP 2: Key Questions you need to ask when entering Chinese ECommerce Market - Part 2


    Welcome back to our 2nd episode where we continue our

    conversation with Patrick Faure, Full Jet Sr. Director for Brand Strategy &
    Sam Coopersmith, E-commerce Director for a 360 wholistic view of our first
    topic: What are the key questions brands need to ask themselves before entering
    the Chinese E-commerce Market, and this is the part 02. 

    In this second part, we are thrilled to be joined by Patrick

    Faure, Full Jet Sr. Director for Brand Strategy and Sam Coopersmith, Ecommerce
    Director for a 360 wholistic view of our first topic: What are the key
    questions brands need to ask themselves before entering the Chinese E-commerce
    Market. 

    ____________________


    This show is brought to you by Full Jet powered by Baozun, your E-commerce

    Brand Partner, providing best in class operations services, strategic consulting,
    and In & Out Platform marketing.  

    20 min
  • Open Sesame #001 - Key Questions you need to ask when entering Chinese ECommerce Market - Part 1

    Open Sesame Series 

    Hello and welcome! You are tuned into OPEN SESAME a podcast

    to crack the code of ECommerce in China. 


    EP 1: Key Questions you need to ask when entering Chinese ECommerce Market - Part 1


    This is our very first episode and we are thrilled to be

    joined by Patrick Faure, Full Jet Sr. Director for Brand Strategy & Sam
    Coopersmith, E-commerce Director for a 360 wholistic view of our first topic:
    What are the key questions brands need to ask themselves before entering the
    Chinese E-commerce Market.  

    ____________________ 


    This show is brought to you by Full Jet powered by Baozun, your E-commerce

    Brand Partner, providing best in class operations services, strategic
    consulting, and In & Out Platform marketing. 

    25 min
  • #Crackthecode #004 - Why your brands and products need a Chinese name to penetrate the Chinese (e-commerce) market?

    #CrackthecodeofecommerceinChina Series (In English)


    Sandrine Zerbib, Full Jet’s Founder & Managing Partner and Bruno Grangier, Founding Partner of LEAF Law in Shanghai present a series of webinars to help you crack the code of E-Commerce in China.


    Here are the key takeaways from Episode 4 on the need for a Chinese name for your brands and products in order to succeed in China’s E-Commerce market:
    - 6 reasons to create a Chinese name
    - How to approach “naming,” the challenges and the opportunities.
    - How to protect your brand identity, yet still adapt to the Chinese market
    - In depth- analysis of relevant case studies and actionable takeaways from our experts

    59 min
  • #Crackthecode #003 - Travailler avec un distributeur en Chine - Encadrer efficacement la relation

    #CrackthecodeofecommerceinChina Series (In French)


    Sandrine Zerbib, Full Jet Founder & Managing Partner and Bruno Grangier, Founding Partner of LEAF Law in Shanghai present a series of webinars to help you crack the code of E-Commerce in China.

    Here are the main takeaways from Episode 3 on the relationship with distributors in China:
    • How to define an efficient relationship with your online distributor
    • How to optimize your relationship with your distributor
    • The difference between a TP (Tmall Partner) and an online distributor
    • Many operational and actionable takeaways from our experts

    Interested to learn more? Our experts will be back with a new episode in September!

    1 hr 1 min
  • #Crackthecode #002 - Les Business-Models du e-commerce en Chine

    #CrackthecodeofecommerceinChina Series (In French)

    Sandrine Zerbib, Fondatrice et Managing Partner chez Full Jet et Bruno Grangier, Associé Foundateur chez Leaf a Shanghai vous présentent une série de webinaires sur le e-commerce en Chine #Le décodeur du e-commerce en Chine

    Aux termes de ce second épisode sur les business-models, nous avons retenus les idées principales suivantes :

    • Domestic e-commerce: il permet de distribuer en Chine via des plateformes (Tmall, JD…) tout en maintenant son environnement de marque sous réserve de respecter les conditions et d’avoir l’attention des bonnes plateformes.

    • Cross-border e-commerce : la solution parfaite pour les marques internationales souhaitant démarrer en Chine mais qui, pour des raisons réglementaires ou budgétaires, se lancent en « cross-border » plutôt qu’en « domestic ».

    • Des modèles spécifiques de cross-border comme le TOF permettent notamment de tester le marché chinois.

    • Le choix du bon modèle dépendra des résultats d’une étude au cas par cas des conditions légales, réglementaires, commerciales, financières et marketing.

    Beaucoup de questions ont été traitées en cours de webinar. Pour les questions plus spécifiques notamment liées aux critères de choix du bon modèle, n’hésitez pas à contacter la société Full Jet (www.fulljet.com.cn) ou Leaf (www.leaf-legal.com).

    Rendez-vous pour l’épisode 3 de cette série de webinars le 18 juin 2020 à 11h (de France) et 17h (de Chine).
    Nous parlerons de notre expérience des relations avec un distributeur en Chine et des bonnes pratiques pour encadrer cette relation.

    46 min
  • #Crackthecode #001 - Présentation de l’éco-système

    #CrackthecodeofecommerceinChina Series (In French)


    Sandrine Zerbib, Founder and Managing Partner of Full Jet and Bruno Grangier, Partner of Leaf in Shanghai are presenting a series of webinars to crack the code of e-commerce in China.

    Our main learnings of this first episode:

    - Chinese e-commerce turnover is bigger than the aggregate turnover of USA, UK, France and Germany
    - The online market is resisting well to Covid-19 crisis
    - The main players are platforms such as Tmall and Jd.com
    - Main information on how to become visible on these virtual malls
    platforms are providing data
    - Intellectual property and trademarks registration are compulsory to do online business in China
    and many other learnings!

    Discussion in French during a webinar on April 16, 2020.

    In our next episode, we will present the different ecommerce business models in China.

    54 min

About #CrackthecodeofecommerceinChina

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Hello and welcome! You are tuned into #CrackthecodeofecommerceinChina, a podcast to crack the code of ECommerce in China.