By Dean Denny, Founder + Director at Owendenny Digital, Australia's #1 SaaS Agency
The podcast currently has 42 episodes available.
On this episode of the podcast, Dean Denny interviews marketing expert Jesse Wroblewski. Jesse shares his journey from starting a vocational school to founding a successful marketing agency. He emphasizes the importance of adapting to industry shifts and maintaining a clear strategic vision. Jesse also discusses the challenges of scaling a services-based business and the pitfalls of pursuing growth without a clear focus. Tune in to learn about the significance of simplicity, specialization, and strategic branding for sustainable success in the marketing landscape.
Timestamps
[00:00:00] Jesse Wroblewski, a marketing expert, shares insights on brand differentiation and avoiding commoditization in the industry.
[00:16:57] "Decommoditized businesses with science and art."
[00:31:01] Differentiate with simplicity and approachability.
[00:44:30] Differentiation is key for small businesses. Building relationships through value is crucial. Public speaking and lumpy mail can land mid-market and enterprise clients.
[00:58:32] Friend discounts impact livelihood and relationships.
Lessons Learned from the Podcast
The Power of Differentiation:
Lessons from Carnivals:
The Importance of Focus:
Adaptation and Reinvention:
Simplicity Scales:
CONNECT WITH US:
Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital
Owendenny Digital, Australia's #1 SaaS Marketing Agency
WORK WITH OWENDENNY:
Two options:
1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.
To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.
Get Your Free Growth Diagnostic
2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business.
Have a friendly 10-minute chat with Dean
We look forward to hearing from you!
On this episode of the podcast, Dean Denny shares valuable insights on maximizing ROI from Facebook ad campaigns. They discuss the importance of understanding the customer journey, creating compelling messaging, and utilizing the right assets for successful digital advertising. The episode also explores the significance of lead magnets, personalized calls, and presentations in attracting and nurturing potential clients. Additionally, they touch on the use of AI tools like ChatGPT for content creation and optimizing messaging in advertising campaigns. Overall, this episode provides strategies for lead generation, nurturing leads, and enhancing sales processes through strategic marketing efforts.
Timestamps
[00:02:54] Generate $27 for every $1 invested.
[00:15:54] Effective marketing podcast with growth strategies.
[00:19:56] Use Facebook lead forms for better data.
[00:22:50] Use lead forms, Calendly, thank you page.
[00:26:50] Increase show up rate on calls. Use Facebook cards, email marketing, automations. Build trust with audience.
Lessons Learned from the Podcast
Understand and Segment Your Target Market:
Develop Effective Marketing and Sales Qualified Lead Offers:
Optimize Ad Copy and Creatives:
Use Facebook Lead Forms and Automations:
Patience and Understanding Sales Cycles:
CONNECT WITH US:
Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital
Owendenny Digital, Australia's #1 SaaS Marketing Agency
WORK WITH OWENDENNY:
Two options:
1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.
To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.
Get Your Free Growth Diagnostic
2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business.
Have a friendly 10-minute chat with Dean
We look forward to hearing from you!
On this episode of Open Source Growth, join hosts Dean Denny and Naomi Soman as they dive into the world of marketing, copywriting, and storytelling. Special guest Naomi Soman shares her expertise on user research, customer personas, and the psychology behind effective marketing strategies. Discover the secrets to engaging audiences through storytelling, conducting authentic user interviews, and optimizing headlines and CTAs. Learn how to adapt your copywriting strategies for social media, with a focus on authenticity, creativity, and experimentation. Don't miss out on this exciting episode filled with valuable insights on crafting compelling narratives and driving successful marketing campaigns.
Timestamps
The Power of Reading and Learning:
Value of Frameworks in Marketing:
Importance of Storytelling:
Cultural Diversity in Stories:
Analyzing and Understanding Stories:
CONNECT WITH US:
Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital
Owendenny Digital, Australia's #1 SaaS Marketing Agency
WORK WITH OWENDENNY:
Two options:
1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.
To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.
Get Your Free Growth Diagnostic
2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business.
Have a friendly 10-minute chat with Dean
We look forward to hearing from you!
On this episode of the podcast, Dean Denny shares the exciting benefits of using Google Ads for SaaS businesses. He dives into the power of reaching targeted audiences through platforms like Search, Display, and Video campaigns. He emphasizes the cost-effectiveness and tracking capabilities of Google Ads, as well as advanced bidding strategies like CPC and automated bidding. He also highlights the importance of conversion tracking, remarketing, and conversion rate optimization for maximizing results. With optimization techniques such as AB testing, clear call-to-action, and unique value propositions, businesses can achieve better performance. Dean stresses the significance of analyzing trends, audience insights, and negative keyword lists to improve ROI, and the importance of continuous testing and staying informed on Google Ads changes for business growth.
Understanding Google Ads Fundamentals: Google Ads offers immense reach and visibility, making it a powerful tool for SaaS businesses. Leveraging Google Ads allows you to target potential customers actively searching for solutions, maximizing growth and return on investment.
Effective Targeting Strategies: Utilize precise targeting methods such as keyword targeting, demographic targeting, and interest/behavior targeting to ensure your ads reach the most relevant audience. Understanding customer intent and developing keyword lists aligned with their needs is essential.
Bidding Strategies and Optimization: Familiarize yourself with bidding strategies such as CPC (Cost Per Click), CPA (Cost Per Acquisition), and automated bidding. Continuously optimize your campaigns based on performance metrics, conversion tracking, and ROI calculations to maximize efficiency.
Advanced Tactics: Remarketing and Conversion Optimization: Implement advanced tactics like remarketing to re-engage with potential customers who have shown interest in your product. Focus on conversion rate optimization, ensuring clear and compelling landing pages aligned with ad messaging.
Continuous Monitoring and Adaptation: Stay updated with Google Ads platform changes and trends. Regularly analyze performance insights, conduct A/B testing, refine targeting strategies, and optimize campaigns to improve efficiency and ROI over time.
CONNECT WITH US:
Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital
Owendenny Digital, Australia's #1 SaaS Marketing Agency
WORK WITH OWENDENNY:
Two options:
1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.
To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.
Get Your Free Growth Diagnostic
2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business.
Have a friendly 10-minute chat with Dean
We look forward to hearing from you!
Join Dean Denny on Open Source Growth as he reveals the secrets to overcoming excuses and challenges for personal and professional growth. Through captivating stories of triumph over adversity, Dean showcases the transformative power of perseverance and self-awareness. From encounters with American Express representatives to roadside assistance workers, these stories inspire listeners to identify and challenge their own excuses. Dean emphasizes the importance of setting clear goals and seeking accountability partners to stay on track. Discover the mindset shifts and strategies that will help you focus on what you can do, rather than what you can't.
Excuses Hold Us Back: Excuses are described as subconscious defense mechanisms that prevent individuals from facing their fears and stepping out of their comfort zones. They often stem from a fear of failure or a fear of how others will perceive us during the learning or beginner stages of new endeavors.
Excuses Prevent Goal Achievement: When individuals rely on excuses, they hinder their ability to reach their goals. Excuses may manifest as blaming others or external circumstances for one's own shortcomings or lack of progress.
Excuses Are Addressable: Excuses can be identified and challenged through self-awareness and introspection. By examining the validity of excuses and considering alternative perspectives, individuals can break through mental barriers and take action towards their goals.
Accountability is Key: Having an accountability partner, whether it's a spouse, friend, or colleague, can help individuals stay on track and hold them to their commitments. Accountability partners provide support and encouragement while also providing constructive feedback when necessary.
Shift from "Can't" to "Can" Mentality: It's important to shift mindset from focusing on limitations and what can't be done to focusing on possibilities and what can be achieved. Goals should be used to drive actions rather than allowing circumstances to dictate inaction.
Take Action and Make Greatness Happen: The podcast emphasizes the importance of taking action and overcoming excuses to achieve greatness in both personal and professional endeavors. By challenging excuses and committing to growth, individuals can unlock their full potential.
CONNECT WITH US:
Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital
Owendenny Digital, Australia's #1 SaaS Marketing Agency
WORK WITH OWENDENNY:
Two options:
1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.
To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.
Get Your Free Growth Diagnostic
2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business.
Have a friendly 10-minute chat with Dean
We look forward to hearing from you!
On this episode of the podcast, Dean Denny shares practical insights on maximizing the potential of LinkedIn ads for B2B SaaS businesses. He discusses strategies for demand generation and lead generation campaigns, emphasizing the importance of careful consideration of unit economics. Dean highlights targeting options, campaign setup, and optimization techniques, stressing the value of clear targeting, lead forms, and gated content for effective lead generation. He also emphasizes the significance of tracking conversions using Google tags and the LinkedIn insights tag to enhance campaign effectiveness.
[00:03:32] LinkedIn ideal for B2B SaaS platforms.
[00:06:28] LinkedIn ads for B2B sales growth.
[00:09:54] Increase video views, drive traffic, target ICP.
[00:13:40] Build lead magnet, invest in landing page, optimize LinkedIn ads.
LinkedIn's Potential for B2B Growth: Recognize LinkedIn as a potent platform for B2B businesses to acquire quality leads, trials, demos, and recurring revenue due to its professional user base and robust targeting options.
Cost-Effectiveness Alignment: Ensure that your average order value (AOV) or customer acquisition costs (CAC) align with LinkedIn's higher traffic costs to achieve a reasonable return on investment, especially for businesses employing a sales-led growth approach.
Strategic Objective Differentiation: Understand the distinction between demand generation (building brand awareness and engagement) and lead generation (booking demos and filling the sales pipeline), tailoring campaigns and assets accordingly to meet specific business objectives.
Effective Targeting and Optimization: Utilize LinkedIn's diverse targeting options based on job titles, industries, company size, etc., and optimize campaigns based on your ideal customer profile (ICP) to maximize results and minimize wasted ad spend.
Continuous Monitoring and Adaptation: Implement proper tracking mechanisms, monitor campaign performance regularly, analyze key metrics, and adjust strategies as needed to optimize results, emphasizing continuous learning and improvement for sustained growth.
CONNECT WITH US:
Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital
Owendenny Digital, Australia's #1 SaaS Marketing Agency
WORK WITH OWENDENNY:
Two options:
1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.
To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.
Get Your Free Growth Diagnostic
2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business.
Have a friendly 10-minute chat with Dean
We look forward to hearing from you!
On this episode of the podcast hosted by Dean Denny, discover the powerful 'one three one rule' for leading marketing teams. Learn how this rule can streamline meetings, empower team members, and drive business growth. Find out how to maximize team productivity and efficiency in marketing leadership roles. Explore strategies for clear problem-solving and decision-making processes to accelerate progress and minimize time-consuming discussions.
Key Components of the 1:3:1 Rule
1. Define the Problem (The One):
When a team member presents a problem or challenge, the first step is to clearly define the specific issue at hand. It's crucial to focus on identifying the core problem rather than getting sidetracked by multiple issues.
2. Develop Three Solutions (The Three):
Once the problem is defined, the team member is tasked with generating three potential solutions. This encourages creativity and critical thinking, providing multiple options to address the identified problem.
3. Recommend the Best Solution (The One):
Finally, the team member selects and recommends the most suitable solution from the three options presented. They must justify their choice, providing rationale and insights behind their decision.
CONNECT WITH US:
Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital
Owendenny Digital, Australia's #1 SaaS Marketing Agency
WORK WITH OWENDENNY:
Two options:
1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.
To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.
Get Your Free Growth Diagnostic
2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business.
Have a friendly 10-minute chat with Dean
We look forward to hearing from you!
On this episode of Open Source Growth, Dean Denny discuss the benefits of podcasting for SaaS companies. He highlights how podcasting can help build a strong brand and engage with the audience. He also provides insights on setting up a podcast, including equipment recommendations and publishing platforms. The host suggests talking about valuable topics like software marketing and lead generation to attract customers. He emphasize the importance of adding personal touches and sharing personal experiences to create a unique brand. Stay tuned for future episodes on audience engagement, storytelling frameworks, guest interviews, and metrics for measuring success.
Timestamps
[00:00:07] Podcasting is an effective tool for SaaS companies.
[00:01:53] Podcasting is effective for marketing.
[00:03:30] Podcasts can help build a likable brand.
[00:06:50] Calculate podcast ROI with long-term commitment.
[00:11:58] Informed marketing agency talks about everything.
[00:13:58] "Add personality, don't overthink, just do."
[00:15:30] Focus on the next step, overcome obstacles.
CONNECT WITH US:
Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital
Owendenny Digital, Australia's #1 SaaS Marketing Agency
WORK WITH OWENDENNY:
Two options:
1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.
To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.
Timestamps
CONNECT WITH US:
Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital
Owendenny Digital, Australia's #1 SaaS Marketing Agency
WORK WITH OWENDENNY:
Two options:
1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.
To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.
Get Your Free Growth Diagnostic
2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business.
Have a friendly 10-minute chat with Dean
We look forward to hearing from you!
Timestamp:
[00:01:47] Building B2B SaaS team: step-by-step instructions.
[00:03:55] Marketing team part of revenue team.
[00:06:14] Enable customers to self-serve, self-submit, revenue-driven.
[00:08:27] Hire quality generalist, train, manage, align goals.
[00:18:56] Outsource copy, hire copywriter, video editor.
[00:21:23] Create content team, CMO, report up, philosophical choices.
[00:23:19] Hire agency help for growth.
Align marketing efforts with sales to ensure the generation of revenue is the ultimate goal. Understand the company's vision and revenue targets, and ensure the marketing team shares this focus.
Lesson 2: Prioritize hiring a general marketing assistant before outsourcing to agencies.
In the early stages, a versatile marketing assistant can handle various tasks, allowing the founder to focus on strategic direction. When ready to expand, consider outsourcing specific tasks to agencies based on needs.
Lesson 3: Hire an in-house copywriter early in the growth stages.
Having a consistent tone of voice across all platforms is crucial for effective communication. An in-house copywriter can maintain brand consistency and negotiate better rates with agencies while aligning content with overall marketing goals.
Lesson 4: As the team grows, bring in-house specialists like video editors.
Building an internal content creation team with specialists like video editors ensures a steady flow of high-quality content. Consider hiring from disadvantaged communities for skilled yet cost-effective talent.
Lesson 5: Introduce a Chief Marketing Officer (CMO) to oversee the entire marketing operation.
A CMO becomes essential as the team expands, managing activations, networking events, and reporting frameworks. This strategic leadership ensures efficient coordination among team members and helps the business scale effectively.
CONNECT WITH US:
Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital
Owendenny Digital, Australia's #1 SaaS Marketing Agency
WORK WITH OWENDENNY:
Two options:
1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.
To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.
Get Your Free Growth Diagnostic
2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business.
Have a friendly 10-minute chat with Dean
We look forward to hearing from you!
The podcast currently has 42 episodes available.