In this episode, Ben and Julius cover major shifts in AI and ad tech, starting with Microsoft’s “AI paradox” study on Copilot, which finds that many enterprises lack incentives, support, and recognition systems that would motivate employees to redesign processes with AI tools; they discuss giving teams small testing budgets, collecting feedback, and celebrating wins. They then unpack Google Analytics’ Data API update enabling cross-channel conversion reporting (in beta) and why dominant platforms still withhold key intent data. Next, they discuss Uber Advertising reaching a $2B milestone, driven by high daily app usage across rides and delivery. Finally, they review OpenAI’s US beta for self-serve ChatGPT Ads, which resembles Google smart campaigns, and debate its impact on marketers and agencies.